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Becky Mollenkamp
Works at Becky Mollenkamp Creative
Attended Drake University
Lives in St. Louis, Mo
890 followers|124,053 views
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Becky Mollenkamp

Content Marketing 101  - 
 
Are you new to customer personas (also called avatars)? If so, this guide will help you learn what they are, how to create them, and how to use them. And there's a free worksheet you can download to get started.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
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Becky Mollenkamp

Articles, How-Tos,..  - 
 
Do your own marketing? Read this beginner's guide to customer personas (or avatars). This simple exercise will dramatically improve your marketing efforts. Plus, there's a free worksheet you can download to get started.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
6
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Have you heard of customer personas (or avatars)? They are an important tool for marketing, and something your small business should be using. Learn the basics, plus get a free worksheet to help you create them.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
2
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Becky Mollenkamp

Blogging / Content Marketing  - 
 
New to customer personas (or avatars)? Here's a beginners guide to what they are, how to create them, and how to use them. Plus, there's a free worksheet to help with writing them.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
2
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Becky Mollenkamp

Content Marketing 101  - 
 
No matter the size of your business or your industry, I believe a blog is a must-have marketing tool. What do you think?
Blogging isn't dead or a waste of time. Learn the three reasons why every business (regardless of size or industry) should have a blog.
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Becky Mollenkamp

Content Marketing  - 
 
Not sure what "customer personas" are or if you need them for your small business? Here's a beginner's guide (including a free worksheet you can download to get started creating them).
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
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Becky Mollenkamp

Shared publicly  - 
 
 
5 Ways Small Businesses Can Use LinkedIn to Generate Quality Leads - The value in those few minutes will help you present yourself as a leader in your field and generate interest just where you want it. http://www.designhill.com/design-blog/5-ways-small-businesses-can-use-linkedin-to-generate-quality-leads/
Small businesses can participate in LinkedIn answers, use LinkedIn apps, join groups and use direct ads to maximize their lead generation efforts.
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Becky Mollenkamp

Advice & Suggestions  - 
 
Creating customer personas (also called avatars) is a simple but powerful marketing tool. Learn what they are, how to create them, and how to use them. Plus, download a free worksheet to get started.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
2
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Add a comment...
 
Do you know what a customer persona (or avatar) is? It's an important marketing tool for your small business. Click this link to learn the basics and get a free worksheet to help you create one.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
1
Add a comment...
 
Are you using customer personas (or avatars) to guide your marketing? If not, you should be. Here's a beginners guide to what they are, how to write them, and how to use them. Plus, a free worksheet to get you started.
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
1
Add a comment...
 
Are you using customer personas in your content marketing efforts? If not, here's a primer on what they are and how to create them (including a free worksheet for getting started).
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
9
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Thanks for sharing.
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Becky Mollenkamp

Running Your Business  - 
 
Have you heard of "customer personas" but aren't really sure what they are? Wondering if you should have one for your business/blog? I say yes. Here is a guide to what they are and how to create them (including a free worksheet you can download to get started).
A customer persona is a detailed imagining of your ideal client or audience. Learn how to create one for your business or blog (plus, a free worksheet).
5
1
Add a comment...
People
Have her in circles
890 people
Doug Mitchell's profile photo
StraightArrow Corporation's profile photo
Dr David Mark's profile photo
Courtney Tompkins's profile photo
St John's Dixie Cemetery & Crematorium's profile photo
Michael Kovarna's profile photo
Sarah Constantino's profile photo
Hannah Inman's profile photo
William Bryant's profile photo
Work
Occupation
Content Marketing Strategiest
Skills
Content Strategy, Content Planning, Content Marketing, Writing, Blogging, B2B Marketing
Employment
  • Becky Mollenkamp Creative
    Content Strategist, 2005 - present
    • Consult with B2Bs to create content marketing strategy, including personas, channel marketing plan, and editorial calendar. • Manage blogs, create marketing materials, and write white papers, case studies, and more for B2B and B2C clients (specializing in janitorial, higher education, and healthcare).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, Mo
Previously
Des Moines, IA - Vacaville, Ca
Story
Tagline
Providing content marketing strategy to help B2B companies effectively communicate with prospects and customers.
Introduction
Do you lose sleep because you know potential customers aren't hearing about all the awesome things your company does? Do you know you have great stories to share, but just don't know how to tell them? I can help you get a better night's rest.

I help B2Bs uncover and tell their stories in way that excites and engages customers or donors. Let me hold your hand through the entire content marketing process, from devising a strategy for how and what to communicate to writing in a way that proves your expertise and shows your passion. 

I provide strategic content planning, ongoing project management, and writing coaching. I regularly writes for B2C and B2B magazines and websites, and help B2B companies and nonprofits with website content, blog posts, e-commerce copy, newsletters, white papers, annual reports, and more.
Collections Becky is following
Education
  • Drake University
    Communications, 2002
  • Webster University
    Journalism, 1996
Basic Information
Gender
Female
Becky Mollenkamp's +1's are the things they like, agree with, or want to recommend.
Chocolate Divine Dessert
amothersshadow.com

This has been a family favorite for years and it is SO easy to put together. It begins with a bottom layer of graham cracker crust. Up next

Chocolate-Cherry Banana Bread
www.recipe.com

Use up over-ripe bananas by making a family favorite—banana bread. This twist on the classic recipe is healthful and full of chocolate.

Salon TEC @ Salon TEC
s271555397.onlinehome.us

Salon TEC is a full-service salon in West Des Moines, Iowa. Our hair stylists provide the best cuts, color, extensions, and waxing in Des Mo