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Becky McCray
Works at Small Town Entrepreneur
Attended Northwestern Oklahoma State University
Lives in Hopeton, Oklahoma
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Becky McCray

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My work day interruption yesterday:
Had to go retrieve this errant baby calf from the neighbor's place. She was sure glad to see her mamma again. 
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damn kids 
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Becky McCray

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Two business lessons from a local business:
1. You have to be open to make the sale.
2. Pay attention to the customer in front of you.

My hometown Alva, Okla., holds a monthly first Friday Art Walk downtown. It's primarily about fine arts displays, but a few businesses are starting to be open as well. Local pillar of the community Holder Drug is open til 7, same as every weeknight. My sister and I went downtown for the art displays, then dropped in to Holder's right at 7 to drop off a prescription. Todd Holder was counting out his cash drawer, but stopped to help us. Pharmacist Verne Metcalf immediately started filling my prescription while Todd showed us their new line of handcrafted soaps and lotions from a small town Colorado business. When Todd's cell phone rang, it was our local State Rep, now Speaker of the House, Jeff Hickman. Todd said, "oh, he can wait." We all laughed, and Todd stayed talking with us. My sister and I left with lots of new lotions and soaps, and I got my prescription. Todd went back to counting the drawer, and I guess he called the Speaker of the House back later.

1. You have to be open to make the sale.
It didn't matter that Holder's isn't a fine arts store. We came in from art walk and spent money.

2. Pay attention to the customer in front of you.
Sure, Todd could have taken that important phone call, but it made us feel important that he didn't.

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Your number 2 is my pet peeve.    I do not like it when I a standing in front of someone and they choose to answer the phone!   
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While it's true of public speaking, it's also true in business and in all of life. In fact, I hope some people will disagree with me. 
 
Do you have ambitions to be a public speaker. People had better start disagreeing with you : )
I had a person ask me recently if it was ever uncomfortable to have, every once-in-awhile, a person disagree with me when I was giving a presentation or consult. He ask, “Did the hecklers and questi
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Took my afternoon conference call from under the redbud tree. 
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Becky McCray's profile photoFreddie Moser's profile photoAngela Hoffman's profile photoJahidul Islam Chowdhury's profile photo
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It's actually not a Sakura or cherry blossom. It's a tiny blossom, like this: https://flic.kr/p/4DmpkA
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Becky McCray

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What events or conferences are you looking forward to this year? 
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+Cassandra Martin, those sound fascinating. My new word for the day: noetic.

+Gloria Bell, you're all over the map! :) 
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Becky McCray

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From my general neighborhood....
 
Sail the seas of grass on the Flint Hills National Scenic Byway in eastern Kansas; my latest for the Perceptive Travel Blog. 
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Becky McCray

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From the Joe Bonamassa concert, a great group of musicians. I kept thinking about how well they listened to each other. There's a larger lesson in there somewhere. 
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Hey, at least I did my thinking after the concert. 
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Becky McCray

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Each week, you can share your good news or your congratulations for a friend in the Brag Basket. What's your good news? 
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Becky McCray

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My nephew Colton threw down the gauntlet with his cow selfie, so I grabbed Bubby for my own. Gotta get Bubby camera trained. 
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+Wendy Wilson yes, we're still in a bad drought. 
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Becky McCray

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I'm thinking about all the different approaches to pricing services. Here's my list so far:

1. What you need to earn. 
Divide up expenses by amount of time you can sell.

2. What others charge. 
Either local market or online markets. 

3. What you're worth. 
A premium for your knowledge or expertise or reputation. 

4. Go up regularly. 
If you're booked up or booking regularly, go up. 

5. What it's worth to them. 
Figure out how much revenue or cost savings your service produces for your client. Charge a portion of that, no matter how quick you can do it. 

I'm fascinated by all the different ways people approach setting their prices. 
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I'm sure there are more approaches out there. Do you use a different one? 
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People
In her circles
1,195 people
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14,734 people
Work
Occupation
Entrepreneur
Employment
  • Small Town Entrepreneur
    Co-founder of Tourism Currents, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hopeton, Oklahoma
Previously
Oklahoma City - Luling, Texas - Palmer, Texas - Alva, Oklahoma
Story
Tagline
Author of Small Town Rules
Introduction
I'm a small town entrepreneur, with a retail store and a cattle ranch in Oklahoma. I teach tourism professionals how to use social media and other new marketing skills at Tourism Currents. 
Bragging rights
My town is smaller than your town. Hopeton, Oklahoma (population 30 people).
Education
  • Northwestern Oklahoma State University
Basic Information
Gender
Female