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Bawden & Lareau Public Relations
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Why your brand should be authentic and how being honest to your core brand values helps make customers comfortable and build loyalty ... http://bit.ly/2yKWW4r
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What you need to know about selecting keywords from the folks at @IgniteV ... http://bit.ly/2ljfp2s
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Publishers are learning that the old model of selling ads and taking a passive role - "delivering eyeballs" - is being replaced by a more robust partnership with marketers who are interested in engagement and measurable actions taken by consumers.

"This change (moving from delivering mass audiences on a CPM basis to collecting money on a cost-per-click or cost-per-lead basis) involves publishers agreeing to shoulder more of the business risk." This methodology can reward publishers who forgo the short-term revenue (of CPM-based sales) in favor of longer-term upsides with real potential.

"When publishers are accountable for delivering leads rather than impression, you aren't paying for fraudulent clicks or "unviewable" ads."

Read the whole story here ... http://bit.ly/2zOjNcQ

But it's not as easy as just telling your favorite media outlets you're switching from CPM to CPL ad-buying scheme. It takes some time and negotiation to make it work - and that's where we can help.

Intersted in learning more? Send us an email and let's talk: mike@blprfirm.com
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@NatGeo's content marketing and storytelling strategy can be summed up in one phrase: "The Power of Wow" ... http://bit.ly/2ye6rZf
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RT @JelfSB: 11 Marketing Ideas For Small Businesses On A Budget Via @hootsuite #smallbiz #startup #success http://t.co/omgNgsfKVj
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#Sponsors now look at engagement rate of celebrities, putting traditional stars at odds with #socialmedia celebs ... http://ow.ly/NdF8X
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The success or failure of a #PR story often rests on the prep work and interviews before the writing begins ... http://ow.ly/NdEgi
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