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I read this book over Christmas, and highly recommend it:
Things a Little Bird Told Me: Confessions of the Creative Mind
by +Biz Stone  (Author)

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter—the social media platform that singlehandedly changed the way the world works.

Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world:

° Opportunity can be manufactured
° Great work comes from abandoning a linear way of thinking
° Creativity never runs out 
° Asking questions is free
° Empathy is core to personal and global success

In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, THINGS A LITTLE BIRD TOLD ME will satisfy every reader.

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The debate around the relevance of business plans is one that continues to divide opinion.

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Why I Emailed a Dog  -  from +Entrepreneur 

As any small business owner will tell you, acquiring new customers is not easy. In order to get a prospect’s attention, you really need to think outside the box of common sense.

There are many different marketing tactics, but one cold email strategy that I use is searching for something unique about a prospect and using that knowledge to deliver a personalized, unique and engaging email. At the end of the day, it’s still a cold email, but you can increase your chances of a response by captivating the prospect and breaking out of the typical cold email routine.

I was searching for local attorneys to contact, and I came upon one that listed his dog as an employee of the company. What a perfect and unique opportunity this presented. I could have approached the email by addressing the business owner and simply referencing the dog in some capacity, but I didn’t find that approach very unique.

Instead, I approached this by addressing and speaking to the dog in the email. This allowed the business owner to experience a cold email in a way that was a bit wacky, fun and, most importantly, memorable.

If you want to stand out, find creative ways to do so. 

Read the complete article on >

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For other email marketing articles like this, check out Bateman Design Group's resource centre—a carefully curated collection of articles, tools & galleries.   

#marketing   #contentmarketing   #contentstrategy   #graphicdesign  

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Profile: Etsy’s Julia Hoffman on Setting & Leading the Creative Direction  -  from 

What is it you’re after? Maybe it’s a roast dinner on a plate on a ring, or a headband made entirely of eyes, or it may well be a taxidermy chicken doing a handstand; whatever you’re looking for, chances are you may be able to find it on Etsy.

So, when I was told I had the opportunity to speak with their Creative Director, Julia Hoffmann, I jumped at the chance. After gaining her design chops at the likes of Pentagram, CPB, and MoMA, Julia’s decision to move on was cemented by the ‘Hand Made Portraits’ video series. She now finds herself at the creative helm of a globally recognised brand.

First thing’s first: what’s your backstory?

I run the global brand design studio at Etsy. I started two years ago when I moved back to Berlin. I was born in Frankfurt, Germany, but lived in the states for 16 years. I moved there in 1999 to start my career, went to school and studied graphic design. I worked at agencies and design studios and then was the Creative Director at the MoMA for five years – that’s when I made the move to in-house.

My husband and I were sick of New York and said, “What are we going to do?” I was six months pregnant and we decided to move to Berlin. “We can have that as our home base and travel around the world!” We thought. Literally, two months later, we arrived in Berlin. A week after that, I started working in Etsy. So our travelling plans obviously fell through…
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For more articles like this, check out our resource centre—a carefully curated collection of articles, tools & galleries.   

#branding   #brandingstrategy   #graphicdesign  

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Got some updated profile pics!

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Featured Project
We've been working with Barrie Police Service to develop a consistent new visual system to leverage all of the positive attributes and feelings associated with the organization.

The aims of a visual identity are to: create a single and clear brand for the Barrie Police Service; project the department as a professional, reliable and contemporary organization; leverage the brand equity and standardize a visual presentation consistently across media applications. 

The project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates--and applying these to all applications.

The next step was to develop an interactive style guide that describes the identity system in depth and outlines rules so the Barrie Police Service is always visually presented in a consistent manner.

The style guide also includes password-protected access to all of the new graphic assets, marketing material and templates that have been created. This allows the Barrie Police Service to share the guide along with the graphic files and templates to selected members of their team--making it easier to maintain brand consistency for all future materials.

See project details here:

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Bateman Design Group has been providing graphic design, branding, web design and creative services to businesses in Barrie, Ontario since 2003.

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The newest issue of our e-newsletter is out! If you missed it, or haven't subscribed yet, see it here:

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Inbound Marketing – Why Successful Companies Have Made the Switch by +Julie Bateman 

Wouldn’t it be nice to have customers come to you, rather than having you go to them?

It is possible — with a practice called inbound marketing – and more and more companies are catching this new wave to success. Inbound marketing is essentially having quality content – usually on a website – that draws customers in, through blogs, keywords and social media. Let’s look at the three types of content, and how to optimize them for your benefit.

Blog What You Know

Blogs should be about little-known facts about your business or industry; something that would interest the reader, but not sound too much like advertising. For example, a bakery could blog about the differences between gluten and gluten-free cupcakes; or a clothing store could provide information about some of the clothing lines it sells. Information is key, but it has to be conveyed in a way that is engaging, and not like a lecture.

Unlock Your Best Keywords

Keywords are the words that visitors enter into search engines to find something they are looking for. There are long-tailed keywords (full phrases – “where do I find a bakery that sells gluten-free cupcakes?”) and everyday keywords, which are usually one or two words long (“gluten-free bakery”). The keywords that reflect your business are the ones that will bring you the greatest amount of visitors; but they need to be included naturally – no “keyword stuffing!”

Be a Social Media Butterfly

Social media is still one of the best ways to draw in new customers. The content on your social media should be a mix of engagement, informative and entertaining posts. Engagement gets your audience involved, informative tells your readers what you’re about, and entertaining is well, just fun. The best recipe is an even mix of all three. Our bakery could have information about their new sugar-free chocolates for informative, a picture of a funny cupcake picture for entertainment, and a survey of flavours – “Chocolate and mint or chocolate and peanut butter?” for engagement.

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© 2015, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.

Bateman Design Group is a boutique creative agency in Barrie offering graphic design, marketing strategy, website development services and custom content management systems since 2003. We are available to work independently or as a freelance part of your marketing team.
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