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In Louis Venter's latest post he shares a real business story!
David Iwanow's profile photoLouis Venter's profile photo
heart breaking moment is when you find out 85% of their business is via phone (as is most) and they use a single inbound number and ask outdated questions: did you hear about us from (sales team, brochures, fax newsletter, yellowpages, mailouts, carrier pigeons or random obscure source). Often only one in a few staff will actually bother to track offline sales unless it's a KPI and often then will get multiple responses and pick what ever one suits them. This is a real good post on seriously how easy it is to start the turn around to digital channels
Thanks David, its really easy to measure so it kills me when offline agencies don't bother! thanks for the great compliment :)
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