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+Matt Cutts said it is better not to have meta descriptions than to have duplicate meta descriptions.
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Vicki Tass's profile photoJim Donegan's profile photoSerge Masse's profile photoJosh Maddox's profile photo
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I've been saying this for years. Great to hear Matt say it too!
 
He even admitted that he himself didn't really add meta descriptions to some of his blog posts...like it's no big deal.
 
It makes sense if you think about it... if you are going to try controlling the message you show in SERPs then make sure it is custom to the page. Otherwise let Google do it, even their algo can do a great job (most of the time) in displaying a useful description.
 
"let Google figure out what to show in the search snippets by leaving your meta descriptions blank" is one of the biggest contradictions in search marketing i think i've ever read. Yet again, more useless drivel from cutts.
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