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This seems new.  Google UK showing cookie notification. 
Paul George's profile photoPe lagic's profile photoMichele Baldoni's profile photoDavid B's profile photo
Surprised it took this long for the warnings to go up seems most websites in the European have had for months. 
I'd put the length of time down to ICO's guidelines being so vague that it just wasn't worth it until seeing what other people did. I noticed one on Bing last week.

There was so much confusion about having to explicitly ask a users consent to dropping cookies, then confusion about 'implied consent' if you were viewing the website and clicked OK on a notification, the end result is that no one cared and their warnings of a fine were pretty baseless, not that Google would care anyway with their sort of cash.
Bing (UK) have been doing it for quite a while now, and it's bloody annoying to say the least ;(
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