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Barry Schwartz
Works at Search Engine Roundtable
Attended Baruch College
Lives in New York
77,267 followers|4,318,711 views
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Barry Schwartz

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Still 404
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+Danny Sullivan has been writing about search for 18+ years now.  Wow.
I've been writing about search for over 10 years now but Danny Sullivan yesterday celebrated his 18th year anniversary of covering search. Danny posted the accomplishment on Google+ saying,
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Google is showing a decline in the number of clicks on ads for the first time in...
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Interesting I wonder if the quality of the clicks increased?
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Google seems to have +Android cleaning robots roaming around the office in darkness. 
I am sure you all heard of the Roomba, well, it looks like Google, at least in the Dublin office, has an Android looking version of the roomba. Android cleaning robots seem to roam the hallways at Go
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Two words: Chopping Mall.
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Jewish people starting "counting the omer" after Passover started.  We are on day three now and Jewish Guide For Glass (aka JewGlass) sends reminders at night fall and a follow up at around 9am local time.  This is just one thing our +Google Glass Glassware does.  More details at http://www.rustybrick.com/glass-jew.php
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So I set up a test to confirm AdWords ads no longer pass keyword data via referrer.  I went from Google SSL to an SSL page to confirm it and it passed, no referrer data being passed around the keyword.
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+Google AdSense upgrades the Ad Review Center
Google announced they have made major improvements to the Ad Review Center within Google AdSense.The ad review center lets publishers monitor and approve/reject ads from advertisers. The new features
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Wouldn't it be nice if +Google AdSense communicated better and was more transparent? 
We all know that Google AdWords used quality score as a major factor with ranking ads and with that, they have added features over the years to communicate to advertisers how they can improve their qu
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I've always had 8/10 or higher by making sure the ads, landing page (if there is one), and destination page all have consistent terminology and clearly explain the purpose at each level without resorting to trying to slip in a CTA at the ad level or cross sell at the page or landing page level.
But I've seen guys pulling their hair out over this too. So maybe I've just been lucky or something. 
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+Samuel Goto I see you just posted about schema actions at http://blog.schema.org/2014/04/announcing-schemaorg-actions.html - can you explain this to a layman?  Is Google using it now, if so, how?  Thanks. 
When we launched schema.org almost 3 years ago, our main focus was on providing vocabularies for describing entities --- people, places, movies, restaurants, ... But the Web is not just about static descriptions of entities. ...
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Great questions! I hope +Samuel Goto a answers. I'm looking forward to using it but would like to communicate to the team what it means for the site and our interactions with Google and other properties.
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People
In his circles
1,553 people
Have him in circles
77,267 people
Work
Occupation
CEO & Search Blogger
Employment
  • Search Engine Roundtable
    Executive Editor, 2003 - present
  • Search Engine Land
    News Editor, 2009 - present
  • RustyBrick
    CEO, 1994 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Previously
Jerusalem
Story
Tagline
Search Geek & CEO of RustyBrick
Introduction

Barry Schwartz is Search Engine Land's News Editor and has covered search news for over five years. Barry also maintains the Search Engine Roundtable, his own search blog that tracks discussions at the most active search engine forums. As the host of Search Marketing Expo Israel and a speaker at many search marketing conferences, Barry is always on top of the most important topics in search. He also was the former News Editor at Search Engine Watch, hosts a weekly video cast named Search Buzz Recap and is a moderator at several popular search marketing forums.

Barry is often quoted in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, News.com, Publish and more. With five years of writing about search marketing tips and how search engines work, Barry has been called the hardest working blogger in search. Barry maintains a personal blog named Cartoon Barry and can be followed on Twitter here.

Mr. Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Education
  • Baruch College
    Marketing Research, 1999 - 2002
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Gender
Male