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Barry Schwartz
Works at Search Engine Roundtable
Attended Baruch College
Lives in New York
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Barry Schwartz

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Google asking searchers to set their work and home addresses on some searches.
When you use your mobile phone on iOS or Android, Google and Apple both try to get you to set your home and work address. But now, if you search for certain queries with location qualifiers, Google w
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Yes, +John Mueller and +Gary Illyes are Google spokespeople.  They are. 
I find it funny that I often here people saying on Twitter and other places that Gary Illyes, John Mueller, Zineb and others don't know what they are talking about or they aren't the official Google w
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A Google doodle for Hertha Marks Ayrton
Today on Google.com is a special Google logo, Doodle, for Hertha Marks Ayrton's 162nd birthday. Hertha Marks Ayrton was most well known for her work in science on electric arcs and ripples in sand an
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Google's +Gary Illyes explains once a redirect is indexed, links pointing to it will pass.  Any new links sent to it after the redirect is removed won't pass.   Much more detail here.
Last September we reported that Google says it is best to keep redirects live for a year or so and even better, keep the redirects live for as long as you possible can.Gary Illyes from Google said thi
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Nice that you saw that convo!
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Google added a way to unsubscribe from some Google Search Console messages.  Webmasters Rejoice! 
One of the biggest complaints I see from webmasters about the Google Search Console is that messages you get about 404s or other issues that the webmaster is aware of, still keeps coming in. Webmaster
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Google is testing a different color blue for their links in the search results. 
As you all know, Google is constantly testing user interface changes in their search results. Here is a new one, they are testing changing the color of the hyperlinks in the Google search results list
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cool
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Google Merchant/Shopping adds "Feed Rules" tool.
Google AdWords announced a new tool to help Google Shopping merchants manage their merchant center product data feed. The new tool is named Feed Rules and it is
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Google AdSense launched Page-Level Ads - check it out.
Google announced the launch of a new ad type named page-level ads. These page-level ads are designed for mobile pages and there are two specific ad formats; anchor/overlay and vignette ad formats. G
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What is this kangaroo doing at the GooglePlex? 
Brandon Badger from Google posted a picture of a kangaroo at the Google offices, the GooglePlex. He said on Google+, where he posted it,
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Will Google AdWords expand the text ads by 47%, I think so. 
Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines. In this Google AdWords test, Google has expanded the headline to two lines that wraps a
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Google says having comments and a healthy community helps with rankings.  Via +Gary Illyes and +Jennifer Slegg  (I wonder if Gary considers my trolls healthy? :P) 
Gary Illyes from Google said on Twitter that having a thriving community helps with rankings. He said
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No +Mike Elgan they hurt. 
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The directors of Captain America Civil War, the Russo brothers, spoke at Google London. Via +Daniel Waisberg 
The Russo Brothers, the Directors of Captain America Civil War, paid a visit to the Google London offices the other day. Daniel Waisberg of Google snapped a photo and posted it on Google+. He said
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Work
Occupation
CEO & Search Blogger
Employment
  • Search Engine Roundtable
    Executive Editor, 2003 - present
  • Search Engine Land
    News Editor, 2009 - present
  • RustyBrick
    CEO, 1994 - present
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New York
Previously
Jerusalem
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Search Geek & CEO of RustyBrick
Introduction

Barry Schwartz is Search Engine Land's News Editor and has covered search news for over five years. Barry also maintains the Search Engine Roundtable, his own search blog that tracks discussions at the most active search engine forums. As the host of Search Marketing Expo Israel and a speaker at many search marketing conferences, Barry is always on top of the most important topics in search. He also was the former News Editor at Search Engine Watch, hosts a weekly video cast named Search Buzz Recap and is a moderator at several popular search marketing forums.

Barry is often quoted in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, News.com, Publish and more. With five years of writing about search marketing tips and how search engines work, Barry has been called the hardest working blogger in search. Barry maintains a personal blog named Cartoon Barry and can be followed on Twitter here.

Mr. Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Education
  • Baruch College
    Marketing Research, 1999 - 2002
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Had a great experience from start to finish with the leasing of a new car here. Highly recommend them. Just good, no pressure people.
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