Where a web page is the terrain, the copywriter's the tour guide, instructor, concierge, maître d’, and of course, sales clerk. If the copy can’t seal the deal, it must offer something compelling to start some sort of relationship.
Conversion, we say. Conversion, we seek.
LinkedIn enters into every conversation I have about personal branding.
It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn.
There has never been a more powerful business networking tool than LinkedIn. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people, sharing content, and creating and building business relationships.
Make it easier Google (however un-Google that may be).
- Feldman CreativeOwner, 1995 - present
- CSU ChicoCommunications, 1984
- Social Media Examiner (current)
- Convince and Convert (current)
- Social Media Today (current)
- Copyblogger (current)
- SlideShare (current)
- Social Media Explorer (current)
- Business2Community (current)
- Content Marketing Institute (current)
- Vertical Measures (current)
- Site Sketch 101 (current)
- iMedia (current)
- feldmancreative.com (current)
- Marketing Profs (current)
- Daily Fix (current)
- Marketo (current)
- Unbounce (current)
- HubSpot (current)
- Sightbox (current)
- LinkedIn (current)
- iAcquire (current)
- KISSmetrics (current)
- 12Most (current)
- Ragan (current)
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