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Barry Adams
Works at State of Digital
4,273 followers|251,105 views
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Work
Occupation
Chief SEO Polemicist
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SEO
Employment
  • State of Digital
    Senior Editor, 2010 - present
  • Polemic Digital
    Founder, 2014 - present
  • The Tomorrow Lab
    Digital Director, 2010 - 2014
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SEO & Digital Marketing consultant based in Belfast
Introduction
In April 2014 I founded Polemic Digital, a new expert SEO consultancy based in Belfast.

I'm still a Google+ sceptic, but I figure it's best to have at least a nominal presence here. Just remember that this is not the best way to engage with me on social media.

My real social activity happens mostly on Twitter, with some stuff occasionally finding its way on to Facebook.
Bragging rights
Recovered former member of Mensa.
Basic Information
Other names
badams

Stream

Barry Adams

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And this, people, is why you need to canonicalise and/or internationalise your websites properly...
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Do you work in a digital agency that builds websites? Do you use staging servers? Have you secured them properly?

If your answers to the first two are 'yes' but you're not sure about the third question, you need to read this.
Staging environments are great to share work in progress with your clients, but you need to keep them secure to prevent unauthorised access. Here's how.
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My latest for +State of Digital.
 
The latest post on State of Digital from Polemic's Barry Adams is a beginner's guide on how to measure Content Engagement:
Engagement is a tough concept to define. In this post Barry Adams offers some metrics that can help you identify what drives engagement and how to get more.
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Most SEO 'strategies' are just collections of tactics. In this post for +Linkdex I write about developing a proper long-term strategic vision on SEO using the PESTLE framework:
This is an expert contribution from Barry Adams at Polemic Digital As an industry, SEO is obsessed with tactics. We focus most on what works now...
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Google and the FTC are facing increased pressure after the leaked report in to the antitrust investigation which concluded in 2013.

First there is the strong indication that, due to Google's lobbying efforts, politics interfered with the investigation and ensured that Google was let off lightly:
http://precursorblog.com/?q=content/googlegate-ftc-cover-evidence-piles

Also, the leaked FTC report shows that Google has had significant disconnect between their public statements and their actual internal motives to introduce new services and features:
http://www.benedelman.org/news/040115-1.html

Do such blatant lies and distortions fit with a company that once embraced its motto "Don't Be Evil"?
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I'm more than a little fed up with Search Engine Land's constant pro-Google tripe whenever the search engine lands in hot waters with regulators.
 
New on the Polemic blog: Google is under attack, Search Engine Land comes to the rescue.
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Have them in circles
4,273 people
Erin Guest's profile photo
Nicolas Goblot's profile photo
Johanna Alexander's profile photo
Raju Yadav's profile photo
Falkon Digital's profile photo
Justin Lundsteen's profile photo
linkbird_com's profile photo
jesus vieira's profile photo
Andy Moore's profile photo

Barry Adams

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Regardless of the desperate bleatings of the pro-Google fanboys and their semi-official propaganda channels (coughsearchenginelandcough), The Guardian's investigative reporting shows that the EUs's Right to be Forgotten actually works as intended.

http://www.theguardian.com/technology/2015/jul/14/google-accidentally-reveals-right-to-be-forgotten-requests
Data shows 95% of Google privacy requests are from citizens out to protect personal and private information – not criminals, politicians and public figures
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Tadeusz Szewczyk (Tad Chef)'s profile photoEdwin Jonk's profile photo
 
Yeah, I'm sick and tired of all that "Hitler would use right to be forgotten too" nonsense.
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My newest post for State of Digital is about how the small details can have a big impact on your business's success:
When faced with big challenges we tend to look for big solutions. But often it's the small stuff that can really drive us forward, as Barry explains here.
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My ongoing series for +123-Reg continues with this article about the challenges of scaling up my business:
Scaling up is one of the toughest tasks a small business can face. Get tips on your options with advice from a business owner.
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Insightful & balanced piece on Google's troubles with European news publishers and the leading role +The Guardian has in bridging the divide:
With two major partnership moves, The Guardian's Andrew Miller is trying to find a stronger position for premium publishers in a Google/Facebook-dominated world.
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My latest for +State of Digital is about the 2nd pillar of SEO in my three pillars model: Relevance.
 
Our founder Barry Adams has previously written about his 'Three Pillars' approach to SEO, and elaborated on the first pillar of technical SEO.

In his latest post for State of Digital he continues with the 2nd pillar: Relevance.
Making your webpages relevant for keywords is more than just optimising title tags and content. Barry Adams looks at some advanced aspects of on-page SEO.
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Great..Thanks for sharing..
http://goo.gl/rl5DQf
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The wait is over: #SEONow2015 is finally live on our website. After reading it you'll learn how to you shape both your #SEO and overall #digitalmarketing strategies in 2015. Download it now!
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