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Barry Adams
Works at State of Digital
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Chief SEO Polemicist
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SEO
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  • State of Digital
    Editor, 2010 - present
  • Polemic Digital
    Founder, 2014 - present
  • The Tomorrow Lab
    Digital Director, 2010 - 2014
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SEO & Digital Marketing consultant based in Belfast
Introduction
In April 2014 I founded Polemic Digital, a new expert SEO consultancy based in Belfast.

I'm still a Google+ sceptic, but I figure it's best to have at least a nominal presence here. Just remember that this is not the best way to engage with me on social media.

My real social activity happens mostly on Twitter, with some stuff occasionally finding its way on to Facebook.
Bragging rights
Recovered former member of Mensa.
Basic Information
Other names
badams

Stream

 
 
The wait is over: #SEONow2015 is finally live on our website. After reading it you'll learn how to you shape both your #SEO and overall #digitalmarketing strategies in 2015. Download it now!
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An overview of almost ALL Digital Marketing Events in 2015 now available!

(Also as a free download!)

http://www.stateofdigital.com/events-conferences-2015/
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Barry Adams

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The good folks at +123-Reg have published the latest post in my ongoing series about starting your own business. This one is a bit more personal than the previous ones:

https://www.123-reg.co.uk/blog/business-2/starting-your-own-business-part-4-handling-doubt/
Doubt is something all business owners will encounter at some stage. Handling it is vital. Learn how one founder tackles the issue.
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Barry Adams

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The third part in my blog series for 123-Reg about starting my own business is now ready to read:
 
Our founder +Barry Adams blog series for 123-Reg about his adventure in to self-employment continues with part 3, where he talks about imposing a disciplined daily routine:

http://www.123-reg.co.uk/blog/business-2/starting-your-own-business-part-3-discipline/

Special shout-out to +Established Coffee, one of Barry's favourite haunts.
Starting your own business? You'll need these tips on getting paid on time and staying productive.
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Who needs dystopian sci-fi when the real world is so much worse?

http://www.theguardian.com/technology/2014/jul/20/rise-of-data-death-of-politics-evgeny-morozov-algorithmic-regulation

"Algorithmic regulation", coming soon to a government near you!
Tech pioneers in the US are advocating a new data-based approach to governance – 'algorithmic regulation'. But where does this leave governments, asks Evgeny Morozov
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Adam McBride's profile photo
 
I sometimes think politicians mistake books like 1984 as manuals...
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The second post in my series for +123-Reg about my journey in to self-employment is now live. In it I explain the decisions, both large and small, that I had to make when setting up my own business:

http://www.123-reg.co.uk/blog/business-2/starting-business-part-2-the-basics/
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Eldad Sotnick-Yogev's profile photo
 
Congrats on going solo Barry! You may want to look into this story I posted to http://eldadyogev.tumblr.com/post/95450885080/y-combinator-backed-traction-is-a-marketplace
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Have them in circles
4,141 people
Andrew Fletcher's profile photo
Anthony Baxter's profile photo
Falkon Digital's profile photo
Jim Rudnick's profile photo
Martin Bowling's profile photo
Michael Gall's profile photo
Harun Mercan's profile photo
Pam Aungst's profile photo
Justin Lundsteen's profile photo

Barry Adams

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I've written a new post for +123-Reg, this one is about managing time effectively:

https://www.123-reg.co.uk/blog/business-2/starting-your-own-business-part-7-managing-time/ 
Managing time effectively is one of the biggest challenges a business owner faces. These tips will help you cope
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I did a webinar with the +Digital Marketing Institute about SEO in 2015. You can watch it back here:
 
Duration: 15 mins 
Agenda: Intro & Interview followed by live Q&A

First in a series of DMI Google Hangouts for 2015.

Listen to Barry answer questions like...

- What had the most impact on SEO in 2014 and what are the factors to watch in 2015?
- If a business had to focus on one factor for SEO in 2015 what would you suggest?

and lots lots more...

With over 15 years of experience in SEO and online marketing, Barry Adams is an award-winning SEO and digital strategy consultant based in Belfast, serving a wide range of clients across Europe.

Barry is a regular speaker at local and international digital conferences such as SMX, Friends of Search, SAScon, and the Belfast Technology Conference, and also provides lectures on SEO and digital marketing for the University of Ulster and Queen’s University Belfast.

He is an editor and contributor for State of Digital, the award-winning European blog on digital marketing, and regularly blogs about SEO on his own website polemicdigital.com which was shortlisted for Best Blog at the 2013 UK Search Awards. In 2014 Barry was awarded Digital Industries Person of the Year at the DANI Awards.

http://digitalmarketinginstitute.com/subject-matter-experts/barry-adams
This Hangout On Air is hosted by Digital Marketing Institute. The live video broadcast will begin soon.
Q&A
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Live
SEO Trends for 2015 - with Barry Adams from Polemic Digital
Wed, January 28, 7:00 AM
Hangouts On Air - Broadcast for free

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Aleksej Heinze's profile photoMichael Wall's profile photo
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Barry, good job. Interesting what you had to say regarding https and that you wouldn't recommend unless part of an overall migration.
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A message of thanks for everyone who's supported me over the years. This one's for you.

https://www.polemicdigital.com/2014/09/ni-digital-industries-person-year/
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Stephen Kinkaid's profile photoScott Davis's profile photoTerry Van Horne's profile photoBoris Krumov's profile photo
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Hey, you may be skeptical about G+, but in comparison with twitter and Facebook, G+ directly effects the SERP. 

It's worth the investment. It can lead to 99 domain authority links to your site... And these are followed, as opposed to twitter links that aren't followed. 
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Google's Eric Schmidt recently published an open letter intended to 'set the record straight' about his company's EU antitrust woes.

What Schmidt has actually done is expose the profound ignorance within Google about their actual value proposition and their proper place in the web's ecosystem:

https://www.polemicdigital.com/2014/09/deconstructing-google-users-first/
Google fails to realise its place as an intermediary in the online ecosystem, and their continued willful ignorance is putting the entire web under threat.
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Some musings of mine on the way advertising pollutes our culturla discourse and has now taken over the development of the internet.
Advertising has permeated every aspect of our daily lives, and extracts value in every way. Now it controls the development of the internet, and that's bad.
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Richard Fergie's profile photoAdam McBride's profile photoBarry Adams's profile photo
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+Richard Fergie That would be an accurate assessment. :)

+Adam McBride advertisers will always do whatever earns them the biggest ROI. Increased awareness of their own influence will only make them behave more aggressively, not more responsibly.

Regulation does seem an obvious answer, but when marketers can talk directly to our subconscious mind - bypassing the conscious part of our brains entirely - regulation itself becomes subject to neuro-lobbying.

How we solve that, well, there's an ongoing debate about money & lobbying in politics, and that for me is the crux of the matter. Corporate forces should have an absolute minimum voice in the political landscape, imho, whereas now they set the agenda and determine policy.
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