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Barry Adams
Works at State of Digital
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Work
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Chief SEO Polemicist
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SEO
Employment
  • State of Digital
    Editor, 2010 - present
  • Polemic Digital
    Founder, 2014 - present
  • The Tomorrow Lab
    Digital Director, 2010 - 2014
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SEO & Digital Marketing consultant based in Belfast
Introduction
In April 2014 I founded Polemic Digital, a new expert SEO consultancy based in Belfast.

I'm still a Google+ sceptic, but I figure it's best to have at least a nominal presence here. Just remember that this is not the best way to engage with me on social media.

My real social activity happens mostly on Twitter, with some stuff occasionally finding its way on to Facebook.
Bragging rights
Recovered former member of Mensa.
Basic Information
Other names
badams

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Barry Adams

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Insightful & balanced piece on Google's troubles with European news publishers and the leading role +The Guardian has in bridging the divide:
With two major partnership moves, The Guardian's Andrew Miller is trying to find a stronger position for premium publishers in a Google/Facebook-dominated world.
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Google and the FTC are facing increased pressure after the leaked report in to the antitrust investigation which concluded in 2013.

First there is the strong indication that, due to Google's lobbying efforts, politics interfered with the investigation and ensured that Google was let off lightly:
http://precursorblog.com/?q=content/googlegate-ftc-cover-evidence-piles

Also, the leaked FTC report shows that Google has had significant disconnect between their public statements and their actual internal motives to introduce new services and features:
http://www.benedelman.org/news/040115-1.html

Do such blatant lies and distortions fit with a company that once embraced its motto "Don't Be Evil"?
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I'm more than a little fed up with Search Engine Land's constant pro-Google tripe whenever the search engine lands in hot waters with regulators.
 
New on the Polemic blog: Google is under attack, Search Engine Land comes to the rescue.
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The wait is over: #SEONow2015 is finally live on our website. After reading it you'll learn how to you shape both your #SEO and overall #digitalmarketing strategies in 2015. Download it now!
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An overview of almost ALL Digital Marketing Events in 2015 now available!

(Also as a free download!)

http://www.stateofdigital.com/events-conferences-2015/
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The good folks at +123-Reg have published the latest post in my ongoing series about starting your own business. This one is a bit more personal than the previous ones:

https://www.123-reg.co.uk/blog/business-2/starting-your-own-business-part-4-handling-doubt/
Doubt is something all business owners will encounter at some stage. Handling it is vital. Learn how one founder tackles the issue.
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Have them in circles
4,211 people
Anthony Baxter's profile photo
Revarsee Minirani's profile photo
Naresh Soni's profile photo
Dani Mulyo's profile photo
Brian Vickery's profile photo
Andrew Fletcher's profile photo
Scott McLay's profile photo
Andy Moore's profile photo
Matt Hopson's profile photo

Barry Adams

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Most SEO 'strategies' are just collections of tactics. In this post for +Linkdex I write about developing a proper long-term strategic vision on SEO using the PESTLE framework:
This is an expert contribution from Barry Adams at Polemic Digital As an industry, SEO is obsessed with tactics. We focus most on what works now...
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My latest for +State of Digital is about the 2nd pillar of SEO in my three pillars model: Relevance.
 
Our founder Barry Adams has previously written about his 'Three Pillars' approach to SEO, and elaborated on the first pillar of technical SEO.

In his latest post for State of Digital he continues with the 2nd pillar: Relevance.
Making your webpages relevant for keywords is more than just optimising title tags and content. Barry Adams looks at some advanced aspects of on-page SEO.
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schema.org  - 
 
Anyone have any experience with marking up art & artists with schema.org? +Aaron Bradley? Want to do it for a client site but can't find examples of it in the wild.
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So you verry happy and cute
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I've written a new post for +123-Reg, this one is about managing time effectively:

https://www.123-reg.co.uk/blog/business-2/starting-your-own-business-part-7-managing-time/ 
Managing time effectively is one of the biggest challenges a business owner faces. These tips will help you cope
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I did a webinar with the +Digital Marketing Institute about SEO in 2015. You can watch it back here:
 
Duration: 15 mins 
Agenda: Intro & Interview followed by live Q&A

First in a series of DMI Google Hangouts for 2015.

Listen to Barry answer questions like...

- What had the most impact on SEO in 2014 and what are the factors to watch in 2015?
- If a business had to focus on one factor for SEO in 2015 what would you suggest?

and lots lots more...

With over 15 years of experience in SEO and online marketing, Barry Adams is an award-winning SEO and digital strategy consultant based in Belfast, serving a wide range of clients across Europe.

Barry is a regular speaker at local and international digital conferences such as SMX, Friends of Search, SAScon, and the Belfast Technology Conference, and also provides lectures on SEO and digital marketing for the University of Ulster and Queen’s University Belfast.

He is an editor and contributor for State of Digital, the award-winning European blog on digital marketing, and regularly blogs about SEO on his own website polemicdigital.com which was shortlisted for Best Blog at the 2013 UK Search Awards. In 2014 Barry was awarded Digital Industries Person of the Year at the DANI Awards.

http://digitalmarketinginstitute.com/subject-matter-experts/barry-adams
This Hangout On Air is hosted by Digital Marketing Institute. The live video broadcast will begin soon.
Q&A
Preview
Live
SEO Trends for 2015 - with Barry Adams from Polemic Digital
Wed, January 28, 7:00 AM
Hangouts On Air - Broadcast for free

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Aleksej Heinze's profile photoMichael Wall's profile photo
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Barry, good job. Interesting what you had to say regarding https and that you wouldn't recommend unless part of an overall migration.
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