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Barry Adams
Works at State of Digital
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Barry Adams

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Last week our founder Barry Adams spoke at the latest Belfast Bloggers Meetup. Read about the event here, and watch the NVTV news segment about the meetup:
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I had a great rant prepared today for publication on State of Digital. Then this happened, and I had to write something news-y instead...
 
It's hard to have missed yesterday's announcement about Google's reshuffling and the creation of the Alphabet umbrella company. If you're confused, let us explain the ins and outs:
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+Darren Moloney tax avoidance, antitrust-breakup prevention, financial accounting flexibility, brand purification... all sorts of reasons.
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And this, people, is why you need to canonicalise and/or internationalise your websites properly...
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Do you work in a digital agency that builds websites? Do you use staging servers? Have you secured them properly?

If your answers to the first two are 'yes' but you're not sure about the third question, you need to read this.
Staging environments are great to share work in progress with your clients, but you need to keep them secure to prevent unauthorised access. Here's how.
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Barry Adams

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My latest for +State of Digital.
 
The latest post on State of Digital from Polemic's Barry Adams is a beginner's guide on how to measure Content Engagement:
Engagement is a tough concept to define. In this post Barry Adams offers some metrics that can help you identify what drives engagement and how to get more.
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Insightful & balanced piece on Google's troubles with European news publishers and the leading role +The Guardian has in bridging the divide:
With two major partnership moves, The Guardian's Andrew Miller is trying to find a stronger position for premium publishers in a Google/Facebook-dominated world.
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Barry Adams

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Time for another anti-Google rant. Today's target: the company's self-aggrandising mission to "organise the world's information and make it universally accessible and useful."
 
Today on State of Digital, +Barry Adams goes off on one of his rants again. This time the target is Google's mission statement to "organise the world's information":

http://www.stateofdigital.com/problem-googles-mission/
Google's mission is to make the world's information accessible and useful. But has the way it's gone about this damaged the production of new information?
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My guestpost for Learn Inbound is about why technical SEO is crucial, and how you can learn it yourself.
 
Technical SEO may not be the most flamboyant and 'sexy' aspect of digital marketing, but it is absolutely crucial. Here Barry Adams explains why that is, and how you can learn technical SEO yourself:
Barry Adams explains why technical SEO is more important than ever and how you can build a greater knowledge of robots, spiders and how the web works.
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Once you get microcode, HEX2ASM and binary logic you're good enough to go !
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Regardless of the desperate bleatings of the pro-Google fanboys and their semi-official propaganda channels (coughsearchenginelandcough), The Guardian's investigative reporting shows that the EUs's Right to be Forgotten actually works as intended.

http://www.theguardian.com/technology/2015/jul/14/google-accidentally-reveals-right-to-be-forgotten-requests
Data shows 95% of Google privacy requests are from citizens out to protect personal and private information – not criminals, politicians and public figures
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Yeah, I'm sick and tired of all that "Hitler would use right to be forgotten too" nonsense.
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My newest post for State of Digital is about how the small details can have a big impact on your business's success:
When faced with big challenges we tend to look for big solutions. But often it's the small stuff that can really drive us forward, as Barry explains here.
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My ongoing series for +123-Reg continues with this article about the challenges of scaling up my business:
Scaling up is one of the toughest tasks a small business can face. Get tips on your options with advice from a business owner.
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Most SEO 'strategies' are just collections of tactics. In this post for +Linkdex I write about developing a proper long-term strategic vision on SEO using the PESTLE framework:
This is an expert contribution from Barry Adams at Polemic Digital As an industry, SEO is obsessed with tactics. We focus most on what works now...
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People
Have them in circles
4,303 people
Andy Moore's profile photo
Anna Salorinne's profile photo
Martin Bowling's profile photo
violeta ramos's profile photo
Gary Elliott's profile photo
Sonny Bradley's profile photo
Sigurdur Fjalar Jonsson's profile photo
Pea Soup's profile photo
Matt Hopson's profile photo
Work
Occupation
Chief SEO Polemicist
Skills
SEO
Employment
  • State of Digital
    Senior Editor, 2010 - present
  • Polemic Digital
    Founder, 2014 - present
  • The Tomorrow Lab
    Digital Director, 2010 - 2014
Story
Tagline
SEO & Digital Marketing consultant based in Belfast
Introduction
In April 2014 I founded Polemic Digital, a new expert SEO consultancy based in Belfast.

I'm still a Google+ sceptic, but I figure it's best to have at least a nominal presence here. Just remember that this is not the best way to engage with me on social media.

My real social activity happens mostly on Twitter, with some stuff occasionally finding its way on to Facebook.
Bragging rights
Recovered former member of Mensa.
Basic Information
Other names
badams