Co-founder, 2012 - present
Created, designed, and published three iOS apps in three separate categories.
Developed marketing partnerships with celebrities, industry experts, and bloggers.
Director of Product Marketing, 2011 - 2012
Restructured product offerings and SaaS pricing. Increased revenue by 90%.
Increased web advertising ROI while reducing admin costs by 80%.
Launched new product, site, social media presence and collateral to Fortune 500 clientele.
Optimized web conversions using analytics, new conversion tools, A/B testing, etc.
Channel Marketing Intern, 2010 - 2010
Developed MarComm strategy for 60k N. America Healthcare IT partners.
Saved over $1MM/year by adjusting software partner support program.
Product Marketing Manager, 2007 - 2009
Hired and managed online marketing team. Increased ROI for online advertising 300%.
Created go-to-market strategy, channel marketing collateral, and social media presence.
Managed website, A/B testing, MarComm campaign tracking, and analytics.
Contributed to overall product and corporate strategy as youngest company executive.
Recording Artist, 2000 - 2009
Recorded soundtracks for Pearl Harbor, Spiderman, Harry Potter, Transformers, Xena, etc.