Een paar mooie quotes uit de keynote van Jeff Jarvis op het International Journalism Festival 2015 in Perugia, Italie:
"To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals and communities, no longer a mass, helping them to meet their goals. We need to abandon our old, mass-media business models, which are fundamentally corrupting, rewarding volume over value and leading to clickbait and cats."
"Do what you do best, and link to the rest."
"Journalism used to be supported by the myth of mass media, which was that all readers see all ads, so we charge all advertisers for all readers. It was a wonderful myth while it lasted but online advertisers only pay for the ads that are actually seen (or clicked on or that lead to a sale)."
De video duurt 55 minuten, maar je leest de take-ways in veel minder tijd op Verzilver-Je-Expertise.nl. #JeffJarvis #Journalistiek #NativeAdvertising #Dagbladen #Kranten