Profile

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Barbara Fowler
Works at Chief Outsiders
Attended New York University
Lives in Charleston, South Carolina Area
287 followers|32,228 views
AboutPostsPhotosYouTube+1's
People
In her circles
221 people
Have her in circles
287 people
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Work
Occupation
Chief Outsider, providing fractional and part-time CMOs for mid-size businesses
Employment
  • Chief Outsiders
    Partner, 2011 - present
  • Prudential Financial
    VP, International Insurance, 1981 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Charleston, South Carolina Area
Previously
NYC Area - Warsaw, Poland - Buenos Aires, Argentina - Boston, Massachusetts - Harrisburg, Pennsylvania - Westfield, New Jersey - Allendale, New Jersey - Englewood, New Jersey - Winston-Salem, N.C. - Springfield, Ohio - Boulder, Colorado - Spencerport, New York
Story
Tagline
Mostly Retired, Occasional Marketing Projects
Introduction
Part time CMO. I develop and implement marketing strategies for mid-size companies. Global Marketing Executive with extensive experience building international teams. Lived and worked as Chief Marketing Officer in South America and Europe. Accountable for field training and management development in Japan, Taiwan and Korea. Expertise in Sales and Marketing. Adjunct Professor at Rutgers University. Frequent speaker, writer and facilitator in leadership development, communications and cross cultural management. 
Bragging rights
CMO and start-up leader for Prudential in Argentina
Education
  • New York University
    LL.M. Taxation
  • Wake Forest University
    Law
  • Wittenberg University
    Business Administration
  • American College
    CLU, ChFC
Basic Information
Gender
Female
Other names
Barbara Mulhern Fowler

Stream

Barbara Fowler

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Here's how Google's Sidewalk Labs aim to improve urban life.
Google's products are designed with the goal of improving your digital life, but the company now wants to help city dwellers IRL with Sidewalk Labs.
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Barbara Fowler

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Great insight and the tools mentioned are appreciated!
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Barbara Fowler

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I use most of these and will check out the rest. Thanks +Chad Egeland.
 
12 Most Budget Friendly Social Media Tools
by +Chad Egeland 

Included in the round up are some of my faves too!
+Buffer 
+feedly 
+Canva 
and +Bitly 

 Read it all here: http://12most.com/2014/07/01/12-budget-friendly-social-media-tools/

Pin it for later: http://www.pinterest.com/pin/232779874464574780/

#socialmediatools   #socialmediatips  
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Barbara Fowler

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I need this.
 
With all the changes to Facebook, do you wonder what the new cover and profile image dimensions are? Here's a great tip sheet to help you out. http://www.pinterest.com/pin/219550550559261789/ +Jon Loomer 
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Barbara Fowler

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Great article explaining how to use Google my Business.
 
Danny Sullivan guides you through today's big announcement from Google, Google My Business:
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […]
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Barbara Fowler

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Hi Lee, Thanks for all the help at CAS.
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In her circles
221 people
Have her in circles
287 people
Osborne Abbey's profile photo
Steve Cummins's profile photo
MyBlogGuest's profile photo
Deepak Dubey's profile photo
Madhu Agarwal's profile photo
NATALY Reklama's profile photo
Myeight fiveo's profile photo
Carla Stewart's profile photo
Russ Law (Whiteboard animation)'s profile photo

Barbara Fowler

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This post is awesome. It really shows how to conduct an SEO audit and the tools used. 
Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It's amazing to me how many people can write about strategies, best pra
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Barbara Fowler

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Barbara Fowler

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Our new website!
Chief Outsiders provides outsourced CMO services by fractional or part time Chief Marketing Officers, unique among strategic marketing consulting firms.
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Barbara Fowler

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Love dogs
 
It's a doggie party today for Bring Your Dog to Work Day at the MozPlex!
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Barbara Fowler

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Finally! I worked at #Prudential for many years and we were way behind here. #SocialMedia in financial service companies is key. 
2013 was a pivotal year for social media in the financial services industry. Learn more at SIFMAs Tech 2014 Conference.
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Barbara Fowler

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Great tips.
 
The Inside Scoop on How Prospects Are Evaluating Your Firm http://hub.am/1qnDcWS
A recent study has identified more about how professional services and marketing consulting firms buyers are behaving—
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Barbara Fowler's +1's are the things they like, agree with, or want to recommend.
Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Mark...
www.chiefoutsiders.com

Unfortunately marketing malpractice is extremely commonplace. Clay Spitz, Partner of Chief Outsiders discusses ways to avoid it and how to m

What You Can Learn from KISSmetrics’ SEO Strategy
okdork.com

Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It's amazing to me how many people can write about

8 Marketing Multipliers to Spring Forward with this Fall!
www.chiefoutsiders.com

Marketing has changed...and will move at an even more rapid pace in the future, so check out these tips to improve your marketing muscle!

Follow the Voice of the Customer to Greater Sales
www.chiefoutsiders.com

Read Karen Hayward’s advice on how to drive growth, revenue and your client base by listening to the collective voice of your customers.

Chief Outsiders: Unique Among Strategic Marketing Consulting Firms
www.chiefoutsiders.com

Chief Outsiders provides outsourced CMO services by fractional or part time Chief Marketing Officers, unique among strategic marketing consu

Charleston SC Real Estate & Homes for Sale | The Cassina Group
www.thecassinagroup.com

The Cassina Group: Charleston SC Real Estate information and listings. Search all homes for sale in the Greater Charleston area.

Digital Marketing and Social Media College of Charleston class one
www.slideshare.net

This is a certificate course in digital marketing and social media conducted between May 12-23, 2014 at the college. Slideshow by #sketchdec

Finding the Right CMO: The CEO’s Guide to Finding, Hiring and Keeping th...
www.chiefoutsiders.com

Inga Broerman writes advises CEOs on how to manage their marketing talent in order to grow at their businesses and achieve their goals.

5 Places to Find Free (and Legal!) Images for Your Content
www.scoop.it

So you just wrote a fantastic piece of content. It’s optimized for search engines, entertaining for your readers, and meets your content mar

A Complete Guide To The Essentials Of Post-Hummingbird SEO
searchengineland.com

Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, H

Does being different “to be different” really work??
www.linkedin.com

One of the questions we most often get from Chief Outsiders’ client companies CEOs is, “ “How can we differentiate ourselves when we aren’t

SCIWAY - South Carolina's Information Highway - SC
www.sciway.net

SCIWAY, South Carolina's Information Highway, is the largest directory of South Carolina information on the Internet. It's fast and easy to

4 Steps To The Perfect AdWords Audit
searchengineland.com

I recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interestin

Can phases of the moon be used to predict sales deals? Big data finds a ...
online.wsj.com

Big data finds a link between sales deals and phases of the moon, among other things.

CRM and Marketing Automation Role in Day-to-Day Business
www.chiefoutsiders.com

Andrea Levine writes about how gaining organization buy-in is critical to success whenever organizations are changing business processes to

Create Beautiful Presentations Easily With Slidebean
www.hongkiat.com

Presentations are part and parcel of our lives. Whether it’s a university assignment, monthly sales meeting or pitching a product to potenti

29 free Internet tools to improve your marketing starting today
www.grindofficial.com

Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few st

How to Use NPS Surveys for More Powerful Marketing Automation
blog.hubspot.com

Want to take your marketing automation to the next level? Try segmenting by NPS survey response. Here's how.

SketchDeck Turns Terrible Slide Decks Into Beautiful Presentations In Ju...
techcrunch.com

A number of startups over the years have tried to reinvent PowerPoint with services that made it easier or quicker to create a slideshow pre