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The Badger Group
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Wisconsin-Based Print and Marketing Services Company Providing Targeted Solutions
Wisconsin-Based Print and Marketing Services Company Providing Targeted Solutions

16 followers
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Nonprofits:
- It's time to go multichannel.
- It's time to use your data wisely.
- It's time to build relationships.
- It's time to make online properties work FOR you.
- It's time to be transparent.

Make 2015 your best fundraising year yet!http://ow.ly/GS3NB
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New on the Badger Blog: As end-of-year fundraising calms down, plans turn to fundraising in the new year. It’s a quick transition to make, wrapping up one year while simultaneously strategizing how to make the next year even more successful in terms of donor acquisition, donor retention, and donation growth.

There are lots of directions you could take your nonprofit communications plan in the new year. After pouring over the trends from 2014, we’ve boiled it down to five key areas that we believe should be your nonprofit communications focus in 2015.

Read 5 Nonprofit Communications Trends to Embrace in 2015 --> http://ow.ly/GAS5R
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While many people take a break from work over the holidays, marketing in a multichannel world never sleeps. Social media, email, and mobile devices keep pinging even as we break to spend time with family and friends.

In this month's Badger Blast, we take a look at these digital channels and provide food for thought as you plan your marketing initiatives for 2015.

Read No Break for Marketing during the Holidays --> http://eepurl.com/_KCNP
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Be persistent in reaching your goals for 2015. #MotivationMonday
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The momentum of mobile means nonprofits can no longer ignore it as a fundraising channel. If your organization is ready to add mobile capabilities to your communication mix, make the most of your efforts by following our Badger best practices for mobile fundraising --> http://ow.ly/GbA8Y
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Happy Holidays from The Badger Group! We will close at noon on Wednesday through Christmas Day so our employees can enjoy the holiday with family and friends.
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#BadgerByte: Customers visiting your website or opening your emails on their mobile device must use their finger or thumb to click call-to-action buttons. Make them large enough.
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New on the Badger Blog: Mobile has been all the buzz for a few years now. However, nonprofits have been slow to dive into mobile fundraising. It’s understandable – It’s an unfamiliar technology with a lack of mainstream insight into best practices.

The momentum of mobile in 2014 means it can no longer be ignored by nonprofits as a fundraising and communications channel. If your nonprofit is ready to add mobile to your communications mix in 2015, make it successful by following best practices.

Badger Best Practices: Mobile Fundraising for Nonprofits --> http://ow.ly/G49Jk
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Are your marketing emails easy to read on a mobile device? Test it for yourself. Open one of your email marketing campaigns from your mobile phone and/or tablet. Is the content easy to read? Are your call-to-action buttons large enough to be tapped easily?

Answer this and other email marketing questions by reading Are Your Email Marketing Efforts Playing Nicely with Mobile? --> http://ow.ly/FNxBf
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Beyond presents, how do you give during the holiday season? #MotivationMonday
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