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B.L. Ochman
Works at Beyond Social Media Show
Lives in New York
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B.L. Ochman

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We'll be live at 6pmE tonight - covering the best and the worst in marketing, PR, advertising and digital this week in our award-winning video podcast. Please join us.
 
Please join co-hosts +B.L. Ochman & +David Erickson at 6 pmE on Sunday July 17 for our award-winning live broadcast for marketing, PR, advertising and digital professionals.

The Beyond Social Media Show follows the following format:

Worst marketing stories of the week
Best marketing stories of the week
Shiny new tools
The Daily Numbers

Each episode is 20-30 minutes long. The video and audio of each episode is posted shortly after the live broadcast to this blog, along with links to all the stories, tools, and statistics they discuss.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL: https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1

You can join us for the live broadcast every week on Google+ or watch at your own leisure here on our blog http://beyondsocialmediashow.com or get the audio version at iTunes or Stitcher.

Subscribe to the weekly Beyond Social Media Show newsletter so you don’t miss an episode.

Here's what some viewers say about the show:
** By StephenB – “Try it. You’ll like it.”

You know the phrase, but unlike the back-handed message delivered by way of the 1971 Wells, Rich, Greene commercial for Alka-Seltzer, if you try this podcast you WILL like it. BL Ochman and David Erickson deliver a blend of entertainment and current information in a fast-paced program that originates from NYC (Ochman) and Minneapolis (Erickson).

Seeing their interaction is akin to watching two old friends talking at a party or visiting on the phone. It’s magic.

Put the podcast on your calendar. You’ll like it."
From Stitcher.

**Informative & Engaging Social Media Podcast
By Caroline – I’m so happy to have discovered this gem! As a PR professional responsible for incorporating social media into my promotional mix, this information is invaluable. I love the round up style because social media moves fast and it’s hard to keep track of it ll. This podcast hits on all the must-know topics of the week in an interesting, upbeat and insightful way. From Stitcher.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL: https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1

We're on Google Play Podcasts now.
Subscribe: https://goo.gl/ZeWQEF
or
iTunes http://beyondsocialmediashow.com/itunes
or Stitcher
http://beyondsocialmediashow.com/stitcher

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow
http://twitter.com/bsmediashow

+David Erickson
Twitter: http://twitter.com/derickson http://twitter.com/thedailynumbers e-Strategy Blog: http://e-StrategyBlog.com/ e-Strategy Trends: http://Trends.e-StrategyBlog.com/
YouTube: http://youtube.com/estrategy

BEYOND SOCIAL MEDIA SHOW

Web: http://BeyondSocialMediaShow.com/
YouTube: http://youtube.com/+BeyondSocialMedia
Google+: http://plus.google.com/+beyondsocialmediashow
Twitter:@BSMediaShow http://twitter.com/bsmediashow
iTunes: http://beyondsocialmediashow.com/iTunes
Stitcher: http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman
Twitter: http://twitter.com/whatsnext What's Next Blog: http://WhatsNextBlog.com/
YouTube: http://youtube.com/whatsnextblog
Google+ https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun: http://pawfun.com
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
BEYOND SOCIAL MEDIA SHOW # 150
Sun, July 17, 6:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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Among the topics +David Erickson and I will cover tonight at 6pm on Beyond Social Media Show:

Chicken Flavored Nail Polish
Political Communication Fails
Windows 10 Upgrade Shenanigans
#Oldchella is coming
And lots more
 
Please join co-hosts +David Erickson and +B.L. Ochman on the podcast for marketing, PR, advertising and digital communications professionals. We cover the best and worst digital cases of the week, plus great new apps and stats you should know.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL:https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1

We're on Google Play Podcasts now.
Subscribe: https://goo.gl/ZeWQEF
or
iTunes http://beyondsocialmediashow.com/itunes
or Stitcher
http://beyondsocialmediashow.com/stitcher

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow
http://twitter.com/bsmediashow

BEYOND SOCIAL MEDIA SHOW

Web: http://BeyondSocialMediaShow.com/
YouTube: http://youtube.com/+BeyondSocialMedia
Google+: http://plus.google.com/+beyondsocialmediashow
Twitter: @BSMediaShow http://twitter.com/bsmediashow
iTunes: http://beyondsocialmediashow.com/iTunes
Stitcher: http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman
Twitter: http://twitter.com/whatsnext What's Next Blog: http://WhatsNextBlog.com/
YouTube: http://youtube.com/whatsnextblog
Google+ https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun: http://pawfun.com

+David Erickson
Twitter: http://twitter.com/derickson http://twitter.com/thedailynumbers
e-Strategy Blog: http://e-StrategyBlog.com/
e-Strategy Trends: http://Trends.e-StrategyBlog.com/
YouTube: http://youtube.com/estrategy
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
BEYOND SOCIAL MEDIA SHOW 142
Sun, May 8, 6:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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We'll cover the online response to the death of Prince by marketing, PR, advertising communications professionals, plus lots more. Join us!
 
Please join co-hosts +David Erickson and +B.L. Ochman tonight at 6pmE  for a live look at the best and the worst in digital, PR, advertising and marketing this week, plus great new apps and stats you should know.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL:https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1 

We're on Google Play Podcasts now.
Subscribehttps://goo.gl/ZeWQEF
or
iTunes http://beyondsocialmediashow.com/itunes 
or Stitcher
http://beyondsocialmediashow.com/stitcher  

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow 
http://twitter.com/bsmediashow 

BEYOND SOCIAL MEDIA SHOW

Web:        http://BeyondSocialMediaShow.com/    
YouTube: http://youtube.com/+BeyondSocialMedia    
Google+:  http://plus.google.com/+beyondsocialmediashow    
Twitter:    @BSMediaShow http://twitter.com/bsmediashow    
iTunes:     http://beyondsocialmediashow.com/iTunes  
Stitcher:    http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman   
Twitter:                     http://twitter.com/whatsnext 
What's Next Blog:   http://WhatsNextBlog.com/ 
YouTube:                 http://youtube.com/whatsnextblog
Google+                   https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun:                    http://pawfun.com

+David Erickson 
Twitter:                   http://twitter.com/derickson                                    http://twitter.com/thedailynumbers  
e-Strategy Blog:    http://e-StrategyBlog.com/  
e-Strategy Trends: http://Trends.e-StrategyBlog.com/  
YouTube:               http://youtube.com/estrategy
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
*BEYOND SOCIAL MEDIA SHOW #140*
Sun, April 24, 6:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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Take a look at Attorney +Daniel Antonelli's new G+ Collection in which he answers legal questions - in plain English, not legalize - about wills, probate, estate planning and reader-submitted questions.

https://plus.google.com/b/109720623969167274834/collection/IFRPz   #client  
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B.L. Ochman

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Please join  and   for episode 134 of our award-winning podcast for marketing, advertising, PR and digital communications specialists.

Among the topics we'll cover tonight:
- The horrifying table decor at Joe's Crab Shack
 The weirdest supermarket ad ever
- Google+ is baaack!
- Facebook, the NFL & chord cutting
- Internet Of Things Meets Agriculture
Plus great new apps and useful stats

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL: https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1 

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow 
http://twitter.com/bsmediashow 

We're on iTunes & Stitcher now! Please Review and Subscribe to Beyond Social Media Show Podcast on iTunes http://beyondsocialmediashow.com/itunes or Stitcher http://beyondsocialmediashow.com/stitcher  

BEYOND SOCIAL MEDIA SHOW

Web:        http://BeyondSocialMediaShow.com/    
YouTube: http://youtube.com/+BeyondSocialMedia    
Google+:  http://plus.google.com/+beyondsocialmediashow    
Twitter:    @BSMediaShow http://twitter.com/bsmediashow    
iTunes:     http://beyondsocialmediashow.com/iTunes  
Stitcher:    http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman 
Twitter:                     http://twitter.com/whatsnext 
What's Next Blog:   http://WhatsNextBlog.com/ 
YouTube:                 http://youtube.com/whatsnextblog
Google+                   https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun:                    http://pawfun.com

 +David Erickson 
 Twitter:                   http://twitter.com/derickson                                    http://twitter.com/thedailynumbers  e-Strategy Blog:    http://e-StrategyBlog.com/  
e-Strategy Trends: http://Trends.e-StrategyBlog.com/  
YouTube:               http://youtube.com/estrategy
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
BEYOND SOCIAL MEDIA SHOW # 134
Sun, March 13, 6:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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Video and source links for Beyond Social Media Show, 30-minute award-winning podcast for marketing, advertising, PR and digital communications specialists.
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B.L. Ochman

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We're doing BEYOND SOCIAL MEDIA SHOW tonight at 8pmE and hope you'll join us. Here or on YouTube http://www.youtube.com/watch?v=d494DESu9Ag
 
Special time this week - Saturday, June 16, 8 pmE, 7pmC

Please join +B.L. Ochman &+David Erickson as we discuss articles, videos, reports, ads, Tweets and other social media posts that help marketing, advertising, PR and digital professionals stay on top of their game. We'll bring you up to speed on the week's top digital news in just 30 minutes (or so)

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL: https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1

We're on Google Play Podcasts now.
Subscribe: https://goo.gl/ZeWQEF
or
iTunes http://beyondsocialmediashow.com/itunes
or Stitcher
http://beyondsocialmediashow.com/stitcher

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow
http://twitter.com/bsmediashow
BEYOND SOCIAL MEDIA SHOW

Web: http://BeyondSocialMediaShow.com/
YouTube: http://youtube.com/+BeyondSocialMedia
Google+: http://plus.google.com/+beyondsocialmediashow
Twitter:@BSMediaShow http://twitter.com/bsmediashow
iTunes: http://beyondsocialmediashow.com/iTunes
Stitcher: http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman 
Twitter: http://twitter.com/whatsnext What's Next Blog: http://WhatsNextBlog.com/
YouTube: http://youtube.com/whatsnextblog
Google+ https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun: http://pawfun.com

+David Erickson 
Twitter: http://twitter.com/derickson http://twitter.com/thedailynumbers e-Strategy Blog: http://e-StrategyBlog.com/ e-Strategy Trends: http://Trends.e-StrategyBlog.com/
YouTube: http://youtube.com/estrategy
Show less
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
*BEYOND SOCIAL MEDIA SHOW # 147*
Sat, June 18, 8:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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Among tonight's topics on BEYOND SOCIAL MEDIA SHOW # 142:

Chicken Flavored Nail Polish
Political Communication Fails
Windows 10 Upgrade Shenanigans
#Oldchella is coming
And lots more
 
Please join co-hosts +David Erickson and +B.L. Ochman on the podcast for marketing, PR, advertising and digital communications professionals. We cover the best and worst digital cases of the week, plus great new apps and stats you should know.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW'S YOUTUBE CHANNEL:https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1

We're on Google Play Podcasts now.
Subscribe: https://goo.gl/ZeWQEF
or
iTunes http://beyondsocialmediashow.com/itunes
or Stitcher
http://beyondsocialmediashow.com/stitcher

GET THE SHOW NOTES & LINKS
http://BeyondSocialMediaShow.com/

Follow us on Twitter:@BSMediaShow
http://twitter.com/bsmediashow

BEYOND SOCIAL MEDIA SHOW

Web: http://BeyondSocialMediaShow.com/
YouTube: http://youtube.com/+BeyondSocialMedia
Google+: http://plus.google.com/+beyondsocialmediashow
Twitter: @BSMediaShow http://twitter.com/bsmediashow
iTunes: http://beyondsocialmediashow.com/iTunes
Stitcher: http://beyondsocialmediashow.com/Stitcher

BEYOND SOCIAL MEDIA HOSTS
+B.L. Ochman
Twitter: http://twitter.com/whatsnext What's Next Blog: http://WhatsNextBlog.com/
YouTube: http://youtube.com/whatsnextblog
Google+ https://plus.google.com/+BLOchman/ Maximum-Plus.com http://maximum-plus.com - Google+ event production and coaching
Pawfun: http://pawfun.com

+David Erickson
Twitter: http://twitter.com/derickson http://twitter.com/thedailynumbers
e-Strategy Blog: http://e-StrategyBlog.com/
e-Strategy Trends: http://Trends.e-StrategyBlog.com/
YouTube: http://youtube.com/estrategy
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
Q&A
Preview
Live
BEYOND SOCIAL MEDIA SHOW 142
Sun, May 8, 6:00 PM
Hangouts On Air - Broadcast for free

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B.L. Ochman

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Attorney Daniel Antonelli is accepting questions about estate planning, wills and probate at his Google+ Collection. He'll answer one submitted question per week.

Daniel Antonelli’s website, blog and videos also cover legal news and trends and frequently asked legal questions.

https://plus.google.com/u/1/b/109720623969167274834/collection/IFRPz
#client  
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B.L. Ochman

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Take a look at Attorney +Daniel Antonelli's new G+ Collection in which he answers legal questions - in plain English, not legalize - about wills, probate, estate planning and reader-submitted questions.

https://plus.google.com/b/109720623969167274834/collection/IFRPz   #client  
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B.L.'s Collections
Story
Tagline
One of 25 women who rock social media. Sought-after Digital Strategy & Execution, Live-streamed online events, Video production
Introduction
B.L. Ochmanuniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. YouTube Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator.

With experience in verticals from cars to cookies, I've conducted corporate training and coaching on new media marketing opportunities for brands including including Ford Motors, IBM, Meijer, Transitions Lenses, Cendant and McGraw-Hill. She has created groundbreaking digital marketing programs for Cendant, Transitions Lenses, Simon & Schuster, American Greetings, among others.

Please contact me at 917-566-5855 for digital communications strategy & execution to drive traffic and sales to your business. 

15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.

Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies 

Social media campaigns include: a branded Facebook game for Transitions Lenses & Up Your Budget, a ground-breaking online Treasure Hunt for Cendant that achieved one million unique visits and 10 million pageviews in 4 weeks

Accolades and street cred: One of the top 40 digital strategists in the world; One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers 2012; 2014: Top 64 social media experts every enthusiast should follow; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Social Media Today, Mashable, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences, often as keynote.

STRATEGIST, EMERGING & SOCIAL MEDIA 
- Specializing in creating videos and producing live-streamed online events for brands, agencies, associations and entrepreneurs 
- CERTIFIED BY GOOGLE AS A YOU TUBE CHANNEL CREATOR  
- INTEGRATED MARKETING  SPECIALIST     
- REVENUE PRODUCER
- CO-HOST of the award-winning THE BEYOND SOCIAL MEDIA SHOW. We do a live Hangout on Air every Sunday at 6:00 PM EST. 

Recent accomplishments include:
  • Produced panel on the Video Revolution for in Brand Marketing for Communications Week NY via Blab
  • Producer & Co-Host of the multiple award winning Beyond Social Media Show podcast on YouTube
  • Certified by Google as a YouTube Channel Creator
  • Strategy for re-branding of Mrs. Field's Cookies
  • Leader of a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
  • Creator "Sightings", a branded Facebook social game  for Transitions Lenses
  • Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
  • Head the creative team of whatsnextonline.com, blog at What's Next Blog (an AdAge Power 150 blog
  • Partner in Pawfun.com  - where pet lovers can create and send free ecards using their favorite pet photos
  • Contributor to AdAge Digital Next http://adage.com/digitalnext/
Specialties
- Digital marketing strategy, with emphasis on emerging media
- Google+ event production and promotion
- Videos created with Hangouts on air to increase brands' visibility, SEO and conversions
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- integrating video into digital strategy
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns

As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.

This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.

In only four weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.

I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak for Stacks and Stacks, a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.

My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.

Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.

Bragging rights
Street Cred: One of the 40 top digital strategist in the world (2014), One of 25 of The Most Powerful and Influential Women in Social Media (2013); Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. She’s been a speaker at more than 25 conferences, and is a Google-certified YouTube Channel Creator, (June 2013) and GooglePlus Helpouts Coach (Sept. 2013.)
Work
Occupation
15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.; GooglePlus coach for brands and agencies; Publisher, What's Next Blog, co-founder Pawfun.com; contributor to AdAge Digital Next,
Skills
Digital strategy,digital communications,Integrated marketing, Social Media Measurement, Social Media Marketing, Google+ marketing, Google+ hangouts, Google+ coaching, Community Building,brand development, research,Content Creation,Social media,data-driven marketing strategy,ROI-focused digital marketing, New Media,Mobile marketing,blogging,speaking,
Employment
  • Beyond Social Media Show
    Producer & Co-Host, 2013 - present
    The award-winning podcast for marketing, advertising, PR and digital communications specialists. We keep you up to date on the best and the worst in digital communications.
  • whatsnextonline.com & What's Next Blog
    CEO/Founder, 2013 - present
    Digital consultancy to blue-chip brands; strategy, content creation across all online platforms, video production, live-streamed online eventsVideo training and production via YouTube live events & Hangouts on Air; live-streamed online events.Award-winning WHAT'S NEXT BLOG http://whatsnextblog.com, an AdAge Power 150 blog covering digital strategy, technology, Internet business trends and related news.
  • Maximum-Plus.com
    CEO, 2013 - present
    Video training and production via YouTube live events & Hangouts on Air; live-streamed online events
  • AFS Intercultural Programs
    Sr Creative Technologist/Contractual, 2011 - 2012
    Created blueprint for an AFS online community for the 2 million people who have participated in this international foreign exchange program for high school students.
  • Proof Integrated Communications
    Managing Director of Emerging Media, 2010 - 2011
  • whatsnextonline.com
    President/Founder, 1996 - 2011
    Consultancy helping blue chip brands add new media to their marketing to create traffic and sales with Inbound Marketing.
Basic Information
Gender
Female
B.L. Ochman's +1's are the things they like, agree with, or want to recommend.
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BL Ochman - Google+
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No, QR Codes are not dead. But some of the stupid ways they’re used shou...
www.whatsnextblog.com

One of the most tiresome recent “is dead” headlines of late is “QR Codes are dead.” Nope. QR Codes are very much alive as the stats below de

Google+ mania: most pundits are missing the real point | What's Next Blog
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Google+ is headed for 20 million members by this weekend, and, depending on who you talk to, it’s either an epic success or an epic failure.

Google’s missing link: customer service. It has none. | What's Next Blog
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Google is making a play for enterprise domination, hoping businesses will consolidate their email, transactions, documents, records, videos,