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B.L. Ochman
Works at Maximum-Plus.com
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PEW Research says 18% of online Americans have had important personal data stolen  - up 11% over 2013
http://www.pewresearch.org/fact-tank/

Findings from a January 2014 survey show that:

18% of online adults have had important personal information stolen such as their Social Security Number, credit card, or bank account information. That’s an increase from the 11% who reported personal information theft in July 2013.

21% of online adults said they had an email or social networking account compromised or taken over without their permission.The same number reported this experience in a July 2013 survey.

#InternetSecurity2014   #PEWstudy   #OnlinePrivacy   #InternetSafety  
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I just took +Cliff Baldridge  Helpout "Make Money on YouTube How to" by Cliff Baldridge. I highly recommend him - I learned more in 30 minutes than I've learned from all the courses and posts I've read in the past 5 years!

Use my code JUZOFS3UA to get $25 towards your first Helpout. Let me know how you liked it! #Helpouts
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B.L. Ochman

REQUEST FOR LIVE HELP  - 
 
+Andrew Hatchett +Michael Daniels says you will do a demo of BH for me
can we do that now?
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Here's the time-stamped video of today's *BEYOND SOCIAL MEDIA SHOW" with +B.L. Ochman & +David Erickson 

Click on the blue time links and you'll go straight to the segment you want to watch.
http://youtu.be/Efai2dLgGq8

In episode 42 of THE BEYOND SOCIAL MEDIA SHOW, April 5, 2014, co-hosts +B.L. Ochman & +David Erickson present a fast-paced 1/2hour Hangout on Air where they discussed click fraud by Facebook; 3D printed robots and dinners; the Big Papie/Obama selfie; sweaters for turtles; a Bacon Alarm clock and why Twitter ads pull more than Facebook ads.

WORST SOCIAL MEDIA CASES
[0:53]  B.L. Ochman - Snickers offends all with sexist commercial

[2:57]  B.L. Ochman - Facebook fraud by - yup - Facebook

[5:38]  B.L. Ochman- Colbert comes out on top of #cancelColbert kerkuffle

BEST SOCIAL MEDIA CASES

[9:26]   David Erickson - Big Papi/Obama selfie with Samsung - win/win for all

[12:28] B.L. Ochman - General Mills stands up for diversity. Pass me the Honey Maid Grahams

[15:30] B.L. Ochman - Oscar Meyer Bacon Alarm Clock and Dongle because there's never too much bacon

[17:59] David Erickson - Amazon Fire TV set top box launches

[21:08] David Erickson - Discovery, Science Channel Reality Series To Culminate In Live Broadcast From The Moon 

[22:40] B.L. Ochman - Jimmy the 3D Printed open source Robot + Foodini prints dinner

SHINY NEW OBJECTS

[28:10] B.L. Ochman - Turtle Sweaters - you know you want one

[28:45] David Erickson - Gliffy - free diagram and flowcart making tool and  LinkedIn maps - visualize your LinkedIn connections

DAILY NUMBERS
[30:50] David Erickson - Study: Twitter ads outperform Facebook ads

 BEYOND SOCIAL MEDIA SHOW

  Web: http://BeyondSocialMediaShow.com/   YouTube: http://youtube.com/BeyondSocialMedia   Google+: beyondsocialmediashow.com/gplus   
     BEYOND SOCIAL MEDIA HOSTS

  DAVID ERICKSON
    Twitter: http://twitter.com/derickson                  http://twitter.com/thedailynumbers     e-Strategy Blog: http://e-StrategyBlog.com/     e-Strategy Trends: http://Trends.e-StrategyBlog.com/     YouTube: http://youtube.com/estrategy

  B.L. Ochman
     Maximum-Plus.com http://maximum-plus.com Google+ events & training
    Twitter: http://twitter.com/whatsnext     What's Next Blog: http://WhatsNextBlog.com/     YouTube: http://youtube.com/whatsnextblog
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3D Printed band instruments were not only exhibited, but also played at Inside 3D Printing at Javitts Center in NYC this week.

They also sounded really good! 
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Very interesting!
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What a great brand response! Amazing to see this kind of #conviction  and #love  from a brand!
 
Nabisco standing firm on its convictions. Refershing to see a company with courage. #HoneyMaid  Think I'll eat lots more s'mores! 
Back in March, Nabisco's Honey Maid graham cracker brand decided to celebrate love and family in all its various forms with an ad entitled
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B.L. Ochman

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Join +B.L. Ochman & +David Erickson for a fast-paced 1/2 live broadcast of Beyond Social Media Show where we'll discuss the best and worst cases in social media this week, plus apps you'll want and stats you need to know.
This Hangout On Air is hosted by B.L. Ochman. The live video broadcast will begin soon.
Q&A
Preview
Live
Beyond Social Media Show # 43
Sat, April 12, 12:30 PM
Hangouts On Air

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With other aspects of my lifestyle +B.L. Ochman , ( I "teach" 8 exercise classes per week; mornings except Monday night), my hours of operation are very efficient...
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B.L. Ochman

REQUEST FOR LIVE HELP  - 
 
+Michael Daniels are you going to be doing a hangout at 10 PM?
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Join me & +David Erickson   at 12:30 PM EDT live broadcast of Beyond Social Media Show https://plus.google.com/events/c63dkmr8m4l7bsbub9uicettbhk or on mobile *Beyond Social Media Show* episode 42
Please join @100499707306826250884 & @114058520539380519370 for a fast-paced 1/2hour Hangout on Air where we'll discuss the best and worst cases in social media this week - and we've got some doozies - plus apps you'll want and stats you need to know.
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At Inside 3D Printing conference, Intel’s futurist Brian David Johnson offered the schematics and AI code for people to 3D print Jimmy, the 21st century robot

Working with a team of Intel researchers and engineers through Intel’s 21st Century Robot initiative, Johnson has created files for Jimmy - an open source robot that can be printed on a 3-D printer and programmed to do whatever you might like

Johnson calls Jimmy “kind of like a smart phone with legs” 

Johnson’s team has already shared the template for a pilot robot, Jimmy, with 10 teams at various universities, to download, print, and program their own smart mascots.
 Best of all, this technology is already here. In May 2014, Johnson’s 21st Century Robot event will unveil new robots created by 10 university teams–the first open source robotics 

You can download a free copy of Johnson's upcoming science fiction book, 21st Century Robot at http://makezine.com/21st-century-robot/

http://www.intel.com/content/www/us/en/corporate-responsibility/better-future/21st-century-robot-program.html
#robotics #21stCenturyRobot #Intelfuturist #BrianDavidJohnson #3dprinting  
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People
In her circles
2,929 people
Have her in circles
4,316 people
Steve Hall's profile photo
Work
Occupation
10+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.; GooglePlus coach for brands and agencies; Publisher, What's Next Blog, co-founder Pawfun.com; contributor to AdAge Digital Next,
Skills
Digital strategy,digital communications,Integrated marketing, Social Media Measurement, Social Media Marketing, Google+ marketing, Google+ hangouts, Google+ coaching, Community Building,brand development, research,Content Creation,Social media,data-driven marketing strategy,ROI-focused digital marketing, New Media,Mobile marketing,blogging,speaking,
Employment
  • Maximum-Plus.com
    CEO, 2013 - present
    GooglePlus coaching for agencies and associations. Google+ strategy, content, live, events, YouTube integration, private and public communities.
  • whatsnextblog.com, Google+ Coach
    Publisher, 2002 - present
    Award-winning What's Next Blog, whatsnextblog.com, an AdAge Power 150 blog covering digital strategy, technology, Internet business trends and related news.
  • Pawfun.com
    Co-Founder, 2007 - present
  • whatsnextonline.com, Inc
    President/Founder, 2012 - present
    Helping blue chip brands integrate new media into their marketing since 1996. GooglePlus Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator. Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies
  • AFS Intercultural Programs
    Sr Creative Technologist/Contractual, 2011 - 2012
  • Proof Integrated Communications
    Managing Director of Emerging Media, 2010 - 2011
  • whatsnextonline.com
    President/Founder, 1996 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Google Partner
Previously
New York City - Connecticut
Story
Tagline
Google+ Events, Coaching, Digital Strategist
Introduction
B.L. Ochmanuniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. Google+ Coach, Google-certified GooglePlus Helpouts Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator.

With experience in verticals from cars to cookies, I've conducted corporate training and coaching on new media marketing opportunities for brands including including Ford Motors, IBM, Meijer, Transitions Lenses, Cendant and McGraw-Hill. She has created groundbreaking digital marketing programs for Cendant, Transitions Lenses, Simon & Schuster, American Greetings, among others.

Please contact me at 917-566-5855 for GooglePlus coaching or digital communications strategy to drive traffic and sales to your business. 

15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.

Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies 

Social media campaigns include: a branded Facebook game for Transitions Lenses & Up Your Budget, a ground-breaking online Treasure Hunt for Cendant that achieved one million unique visits and 10 million pageviews in 4 weeks

Accolades and street cred: One of the top 40 digital strategists in the world; One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers 2012; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Social Media Today, Mashable, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences, often as keynote.

STRATEGIST, EMERGING & SOCIAL MEDIA 
- GOOGLE PLUS COACH specializing in agencies and associations
- CERTIFIED BY GOOGLE AS A YOU TUBE CHANNEL CREATOR  
- INTEGRATED MARKETING  SPECIALIST     
- REVENUE PRODUCER
- CO-HOST OF THE BEYOND SOCIAL MEDIA SHOW. We do a live Hangout on Air every Wednesday at 9 PM EST. 

Recent accomplishments include:
  • Coaching agencies and associations on maximizing GooglePlus for business
  • Coaching in Helpouts on integrating Google+ into digital strategy
  • Google+ optimization
  • Certified by Google as a YouTube Channel Creator
  • Strategy for re-branding of Mrs. Field's Cookies
  • Leader of a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
  • Creator "Sightings, a branded Facebook social game  for Transitions Lenses
  • Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
  • Head the creative team of whatsnextonline.com, blog at What's Next Blog (an AdAge Power 150 blog
  • Partner in Pawfun.com  - where pet lovers can create and send free ecards using their favorite pet photos
  • Contributor to AdAge Digital Next http://adage.com/digitalnext/
Specialties
- Digital marketing strategy, with emphasis on emerging media
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- Google Plus coach
- integrating Google+ into digital strategy
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns

As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.

This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.

In only four weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.

I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, http://www.cluttercontrolfreak.com for Stacks and Stacks http://www.stacksandstacks.com a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.

My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.

Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.

Bragging rights
Accolades: One of the 40 top digital strategist in the world (2014), One of 25 of The Most Powerful and Influential Women in Social Media (2013); Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. She’s been a speaker at more than 25 conferences, and is a Google-certified YouTube Channel Creator, (June 2013) and GooglePlus Helpouts Coach (Sept. 2013.)
Education
  • Google+ Events, Coaching
    University of Bridgeort
Basic Information
Gender
Female
B.L. Ochman's +1's are the things they like, agree with, or want to recommend.
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BL Ochman's blog: Internet marketing strategy, social media trends, news and commentary. Follow me on Twitter. Contact BL 212-369-8289.

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