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B.L. Ochman
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B.L. Ochman

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Such sad news! via +Beyond Social Media Show 
This is beyond comprehension! #CecilTheLion 's brother, Jericho, is reported to have been killed by fu*king poachers - and the cubs are once again in mortal danger.
Johnny Rodrigues, Chairman for Zimbabwe Conservation Task Force, said in a statement: 'It is with great sadness and regret that we report that Jericho was shot dead at 4pm this afternoon.
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+Hermine Ngnomire 
Reports are conflicting
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This is a must-watch - +Jimmy Kimmel Live on Dr Walter Palmer, the dentist who killed #CecilTheLion  
"Is it that difficult for you to get an erection that you have to kill things? If so, we have a pill for that."
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+B.L. Ochman we have orphanages here in Zimbabwe for animals if they act quickly 
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* +NASA discovers planet covered with Pot, but don't get too happy*
“Chlorophyll concentration analyses generated by Kepler lead us to believe that the level of THC in these marijuana plants is 3000% higher than the plants found on Earth. If that doesn’t motivate young people to explore space, I don’t know what will.” The complete analysis of the planet also revealed the TetraHydroCannabinol (THC) in the marijuana plants on the planet are reportedly 6000% higher than those found on Earth. So, the plants are highly potent.
It has been reported that a new planet covered with marijuana was recently discovered by the National Aeronautics and Space Administration (NASA).
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B.L. Ochman

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Hah! Trumpy Cat!
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I think it was hilarious! Very apropos. I never cared for the big mouthed show off anyway. Money can not buy manners and thoughtfulness of others. He has NO humility at all except for himself.
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I know today's not #Caturday but Noni Kitty Ochman certainly knows how to chill with his buddies.
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+B.L. Ochman Two. The kitty boys +Zorzi Doge di Casa and +Tidy TwoTone 
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What goes onlilne, stays online.

The post was deleted, but Trump  still blamed the intern

This is apropos of my +Advertising Age post today about #hashtag  debacles
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The chorus of naysayers is deafening, but wrong. 
Read +Mike Elgan column if you'd like some facts instead of the made up crap and speculation that is passing for journalism
Lots of inside jokes in this hilarious video by +Eli Fennell on what happened when Hitler found out that Google+ will soon be a stand-alone product

One of the many "When Hitler found out..." videos that have gone viral over the years on a variety of topics.
 ht/ +Ray Hiltz
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+Elaine Nieberding isn't that a riot! +Eli Fennell cracked us all up!
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Where did your Twitter page's background go? Find at at 7mins 40 seconds on today's Beyond Social Media Show 105 

Our guest host today was +Ray Hiltz 
+David Erickson had the day off. He'll be back Sat Aug1 at at 12:30pm EDT for episode 106, which you can watch on G+
or YouTube
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Moms Demand Action for Gun Sense in America launched "Not Allowed," an ad that illustrates what consumers can and cannot bring into a Kroger's store. Dogs: no. Skaetboards: no. Waterpistol: No. Assault rifle: NO PROBLEM
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Stupid is as stupid does.
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We're excited to have +Ray Hiltz as our guest co-host for episode 105 of Beyond Social Media Show at 12:30pmE on Saturday, July 25. +David Erickson will have the week off, and will return for episode 106.
+Ray Hiltz producer of Ray Lunch Bunch, will be our special guest for episode 105 of BEYOND SOCIAL MEDIA SHOW, while co-host +David Erickson takes a week off. 

We’ll bring you the digital communications news of the week, and also find out what Ray is up to this summer.


The Beyond Social Media Show format:
*  Worst marketing stories of the week
*  Best marketing stories of the week
*  Shiny new tools
*  The Daily Numbers

Thanks to +Marketwired  for including us in their list of 10 Productivity-Inspiring Podcasts for PR and Marketing Pros. Here's what they say:

"Hosted by accomplished business strategists +B.L. Ochman and +David Erickson, the weekly show is a fun, funny, and fast-paced look at how marketing and social media are affecting business, brands, and people. It covers must-know news and current events, highlights the best and worst marketing stories of the week, and looks at shiny new tools. Though delivered in an irreverent style, the hosts dive deep into big-brand hits and misses and provide great insight into why some campaigns work, and others don’t. Enjoy."


Follow us on Twitter:@BSMediaShow 

We're on iTunes & Stitcher now! Please Review and Subscribe to Beyond Social Media Show Podcast on iTunes or Stitcher  

Beyond Social Media is an award-winning weekly video podcast, broadcast live on Google Hangouts every Saturday at 1130 AM CST/12:30 PM EST.

The playlists for all of our shows, with links to the sources of all the stories we shared, are on our blog at

+Ray Hiltz 
*  Google+
*  YouTube - Ray Lunch Bunch
* -
*  Twitter -@RayHiltz

+B.L. Ochman 
* Google+         
* What's Next Blog: 
* YouTube:       
* - Google+ event production and coaching
* Twitter:            
* Pawfun:          

 +David Erickson 
 Twitter:                                     e-Strategy Blog:  e-Strategy Trends:  YouTube:     
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
*Beyond Social Media Show # 105*
Sat, July 25, 12:30 PM
Hangouts On Air - Broadcast for free

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+Ray Hiltz I'm 100% sure that won't be a problem!
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#AmazonPrimeDay Bashing Was Fun, But Sales Are Up 80%

Amazon promised that #AmazonPrimeDay, July 15, would have “more deals than Black Friday.” Alas, it didn’t turn out that way and shoppers took to social media to complain, with hashtags including #PrimeDayFail, that the deals were more like a bad garage sale.

The bargains were few and many of the deals were downright weird. But the weirdest one of all has to be the giant blue 55 gallon drum of All Natural Passion Lube.

Oh, and Amazon so helpfully noted that customers who viewed Passion Lube also viewed a 40lb case of dehydrated marshmallows and a Men’s Male Oldie Vinyl Mask. There’s the makings of a party, if ever there was one.
#AmazonPrimeDay bargains were few, and the weirdest deal of all has to be the giant blue 55 gallon drum of All Natural Passion Lube. #PrimeDayFail
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From the You Just Can't Make This Stuff Up Dept
OMG This is funny! Here is the product description of the 50 pounds of Passion Lube that was a bargain in the #PrimeDay fail - I mean sale

Product Description

"What are you going to do with all this lube?! Wrestling match? Biggest adult party ever? If you are looking for a simply jaw-dropping amount of lube, Passion Natural Water-Based Lubricant is ready to get the fun started with this 55 gallon drum! With its superb formula you will have a natural feel that keeps you moist longer and also works great with all toy materials. Easily washes away with warm water and mild soap. You may never run out of lube again! Size: 55 gallons. Note: Includes pump. Ships via freight due to weight limit."

HT to +Joan Stewart 
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B.L.'s Collections
10+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.; GooglePlus coach for brands and agencies; Publisher, What's Next Blog, co-founder; contributor to AdAge Digital Next,
Digital strategy,digital communications,Integrated marketing, Social Media Measurement, Social Media Marketing, Google+ marketing, Google+ hangouts, Google+ coaching, Community Building,brand development, research,Content Creation,Social media,data-driven marketing strategy,ROI-focused digital marketing, New Media,Mobile marketing,blogging,speaking,
    CEO, 2013 - present
    GooglePlus coaching for agencies and associations. Google+ strategy, content, live, events, YouTube integration, private and public communities.
  •, Google+ Coach
    Publisher, 2002 - present
    Award-winning What's Next Blog,, an AdAge Power 150 blog covering digital strategy, technology, Internet business trends and related news.
    Co-Founder, 2007 - present
  •, Inc
    President/Founder, 2012 - present
    Helping blue chip brands integrate new media into their marketing since 1996. GooglePlus Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator. Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies
  • AFS Intercultural Programs
    Sr Creative Technologist/Contractual, 2011 - 2012
  • Proof Integrated Communications
    Managing Director of Emerging Media, 2010 - 2011
    President/Founder, 1996 - 2010
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Google Partner
New York City - Connecticut
Google+ Events, Coaching, Digital Strategist
B.L. Ochmanuniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. Google+ Coach, Google-certified Google+ Helpouts Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator.

With experience in verticals from cars to cookies, I've conducted corporate training and coaching on new media marketing opportunities for brands including including Ford Motors, IBM, Meijer, Transitions Lenses, Cendant and McGraw-Hill. She has created groundbreaking digital marketing programs for Cendant, Transitions Lenses, Simon & Schuster, American Greetings, among others.

Please contact me at 917-566-5855 for Google+ coaching or digital communications strategy to drive traffic and sales to your business. 

15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.

Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies 

Social media campaigns include: a branded Facebook game for Transitions Lenses & Up Your Budget, a ground-breaking online Treasure Hunt for Cendant that achieved one million unique visits and 10 million pageviews in 4 weeks

Accolades and street cred: One of the top 40 digital strategists in the world; One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers 2012; 2014: Top 64 social media experts every enthusiast should follow; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Social Media Today, Mashable, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences, often as keynote.

- GOOGLE+ STRATEGIST & COACH specializing in training brands and agencies and producing live events via Hangouts on Air
- CO-HOST of the award-winning THE BEYOND SOCIAL MEDIA SHOW. We do a live Hangout on Air every Saturday at 12:30 PM EST. 

Recent accomplishments include:
  • Coaching agencies and associations on maximizing GooglePlus for business
  • Coaching in Helpouts on integrating Google+ into digital strategy
  • Google+ optimization
  • Certified by Google as a YouTube Channel Creator
  • Strategy for re-branding of Mrs. Field's Cookies
  • Leader of a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
  • Creator "Sightings, a branded Facebook social game  for Transitions Lenses
  • Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
  • Head the creative team of, blog at What's Next Blog (an AdAge Power 150 blog
  • Partner in  - where pet lovers can create and send free ecards using their favorite pet photos
  • Contributor to AdAge Digital Next
- Digital marketing strategy, with emphasis on emerging media
- Google+ event production and promotion
- Videos created with Hangouts on air to increase brands' visibility, SEO and conversions
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- Google+ coach
- integrating Google+ into digital strategy
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns

As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.

This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.

In only four weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.

I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, for Stacks and Stacks a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.

My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.

Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.

Bragging rights
Accolades: One of the 40 top digital strategist in the world (2014), One of 25 of The Most Powerful and Influential Women in Social Media (2013); Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. She’s been a speaker at more than 25 conferences, and is a Google-certified YouTube Channel Creator, (June 2013) and GooglePlus Helpouts Coach (Sept. 2013.)
  • Google+ Events, Coaching
    University of Bridgeort
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