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B.L. Ochman
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Tweets now appear in Google Search: 7 Tips for Brands

As the result of a deal announced May 19, Tweets have begun to show up prominently in Google’s mobile search results on Android and iOS. Google says that desktop integration is coming soon.

The impact on your brand’s search results could be significant. Google will take your social participation into account when determining your influence – a change not to be taken lightly.

Here are seven tips to help your brand make the most of the Twitter and Google search integration:

Use high-value keyword phrases and #hashtags in your Tweets.

Google results will not show all Tweets, only those that its algorithm deems relevant to search queries.

Wrong: If your Tweet announcing a free webinar on video editing says “sign up for our free webinar” it would not show up in search results on the topic.

Better: “Free webinar: learn video editing” and a photo and a link.

Don’t use Twitter as a broadcast medium

When you use a third party app to schedule the same Tweet several times, you will decrease your chances of your Tweet showing up in search unless someone searches directly for your company name.
In that case, people searching your name on Google will see your repetitious stream and know that you are using Twitter to broadcast, not to engage.

I just stopped from posting that my B.L. Ochman Daily is out, because I don’t want those daily, repetitive Tweets to dilute my search results.

Post regularly – but quality is more important than quantity

Haven’t posted in a long time? Your most recent Tweets – even if they’re a year or more old – will show up in Google search. Doesn’t exactly make you look like you’re on top of your game.

Use images with every Tweet.*

Tweets with images are prominently featured. You will need to size them to the correct dimensions for best mobile display.
Follow and comment on Twitter’s trending topics.

Google’s announcement says Tweets in Google searches are “a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”

That seems to indicate that when your brand Tweets something relevant to a trending topics, your Tweet has a greater chance of showing up when that topic is searched. Including an image increases the odds even more.

Monitor your Twitter stream closely and respond quickly

Monitor your brand for negative comments and respond quickly. If you are responsive, people seeing the search results will see that you care, you engage and you make an effort to resolve issues.

Think before you Tweet!

What goes online stays online. Even if you blame it on the intern, as brands are so fond of doing, your Tweets won’t disappear – especially if they’ve been ReTweeted or Favorited a lot.

Twitter’s blog says “Even if you delete Tweets, Google and other search engines cache search results, which means that occasionally old information is still searchable. Although Twitter changes your settings immediately and deletes Tweets immediately, these changes don’t erase old information in Google’s search index.”

Initially, only U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months.
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B.L. Ochman

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Here's a great read on SEO - "Why you are not #1 on Google"
if only we could get every company to read - and believe - this
People have asked me, “Why am I not ranked number 1?” Or they will say, “I should be ranked number one, we are the best!” This is why you are not.
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B.L. Ochman

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If social site started dating by Emma Blackery

This is a hoot. And it's had more than 1 million views already!
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She pretty much nailed it. I feel so dirty commenting on it now.
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B.L. Ochman

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Here's today's Beyond Social Media Show #96
 VIDEO today's BEYOND SOCIAL MEDIA SHOW 96 with me and +David Erickson is time-stamped. Click on a time to jump to a segment

Among the topics we discussed today on our award-winning podcast for #Advertising   #DigitalStrategy   #PR  and #onlinemarketing   professionals:

* Violent Coasters in bars;
* T-Mobile's expensive mistake; 
* Rick Santorum's potty mouth;
* Drone Cameras;  
* Facebook Instant Stories;
* the great BB King, and much more

Subscribe to our newsletter and get the show notes w/links to story sources at Beyond Social Media Show Blog
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B.L. Ochman

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#BBKing  tribute by the Blues Hall of Famer/ photographer/author, my dear old bud, Dick Waterman
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Thank You +B.L. Ochman​ and +Nazim Beltran
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B.L. Ochman

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*Today's PR pitch from hell: *"Would you be interested in an embargoed interview with XYZ executives (XYZ Data Group) this week -- or Monday -- regarding a major product launch of a comprehensive suite of solutions that marks XYZ’s commitment to account-based marketing?  

My response:
I would never be interested in embargoed "news" unless it was a cure for cancer.

your client has no news, let alone news that should have an embargo

Take me off your list
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+Alex H Yong HAH! thanks for a good giggle!
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Yet another PR pitch from Hell: Filed under "could care less"  

"Interview Opportunity: The Link between Selfies and the Rise in Cosmetic Surgery among Millennials"
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B.L. Ochman

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Brilliant Campaign
This campaign by is spearheaded by an email from Ben Cohen, co-founder of +Ben & Jerry's.

If you make a contribution of $10 or more to , they will mail you the rubber stamp that allows you to legally stamp US currency with "Stamp money out of politics"

No matter which party you support, it would be hard to argue that big money is not in control.

Candidates on both sides are raising billions - which certainly eliminates any upstart new candidates who don't have that kind of backing.

Here's the link to contribute
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B.L. Ochman

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PRESS RELEASE FROM HELL: They forgot to ask the crucial question before issuing this press release Who Cares?

Selfie On A Stick Wired to its Line of Top Selling Products 

New York, NY – May 21st, 2015 - Selfie On A Stick LLC, the company behind, and the leading selfie stick provider in the US and internationally, has announced a new addition to its line of successful selfie stick models just in time for summer festivities and vacations. - whose other successful selfie stick models include the Selfie On A Stick Classic, which utilizes a camera app’s built-in timer function, and the Selfie On A Stick Bluetooth (utilizes Bluetooth technology to pair with a users smartphone) - will now carry the new Selfie On A Stick Wired - the longest and most accessible model of selfie stick to date.

The company’s President, Dominic Suszanski, said “We are thrilled to be able to introduce our latest model, the Selfie On A Stick Wired, just in time for graduations and the start of summer vacations. Every beach bag needs a selfie stick, and the Selfie On A Stick Wired model is easy for everyone in the family. And, it is a great tool for businesses looking to engage their target audience through social media.”

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B.L. Ochman

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The most gorgeous moment here is when Mick Jagger hands +Barack Obama the mike and he sings with BB King.
It doesn't get better than that!
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B.L. Ochman

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 VIDEO today's BEYOND SOCIAL MEDIA SHOW 96 with me and +David Erickson is time-stamped. Click on a time to jump to a segment

Among the topics we discussed today on our award-winning podcast for #Advertising   #DigitalStrategy   #PR  and #onlinemarketing   professionals:

* Violent Coasters in bars;
* T-Mobile's expensive mistake; 
* Rick Santorum's potty mouth;
* Drone Cameras;  
* Facebook Instant Stories;
* the great BB King, and much more

Subscribe to our newsletter and get the show notes w/links to story sources at Beyond Social Media Show Blog
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I am honored to be included on this panel. I hope you can join us!
In this hangout we will be exploring the power of collaborative marketing.

How creating community can drive that and some of the benefits of having help with your marketing, as well as helping others to market themselves.

So join us and explore this revolutionary concept of marketing, you may never look back after this...

We are looking for panelists this week, so jump onboard if this is something you are interested in.

To participate, you have to be a member of the OVEE community and also understand the family friendly rules of the community.


+B.L. Ochman 
+Meloney Hall 
+Terry Leigh Britton 
+Scott Scowcroft 
+roxanne davenport 
This Hangout On Air is hosted by Mark Timberlake. The live video broadcast will begin soon.
Collaborative Marketing - Amplifying Your Marketing Reach - OVEE Udemy Chat
Sun, May 17, 3:00 PM
Hangouts On Air - Broadcast for free

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Looking forward to this one +B.L. Ochman :-)
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B.L.'s Collections
10+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.; GooglePlus coach for brands and agencies; Publisher, What's Next Blog, co-founder; contributor to AdAge Digital Next,
Digital strategy,digital communications,Integrated marketing, Social Media Measurement, Social Media Marketing, Google+ marketing, Google+ hangouts, Google+ coaching, Community Building,brand development, research,Content Creation,Social media,data-driven marketing strategy,ROI-focused digital marketing, New Media,Mobile marketing,blogging,speaking,
    CEO, 2013 - present
    GooglePlus coaching for agencies and associations. Google+ strategy, content, live, events, YouTube integration, private and public communities.
  •, Google+ Coach
    Publisher, 2002 - present
    Award-winning What's Next Blog,, an AdAge Power 150 blog covering digital strategy, technology, Internet business trends and related news.
    Co-Founder, 2007 - present
  •, Inc
    President/Founder, 2012 - present
    Helping blue chip brands integrate new media into their marketing since 1996. GooglePlus Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator. Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies
  • AFS Intercultural Programs
    Sr Creative Technologist/Contractual, 2011 - 2012
  • Proof Integrated Communications
    Managing Director of Emerging Media, 2010 - 2011
    President/Founder, 1996 - 2010
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Google Partner
New York City - Connecticut
Google+ Events, Coaching, Digital Strategist
B.L. Ochmanuniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. Google+ Coach, Google-certified Google+ Helpouts Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator.

With experience in verticals from cars to cookies, I've conducted corporate training and coaching on new media marketing opportunities for brands including including Ford Motors, IBM, Meijer, Transitions Lenses, Cendant and McGraw-Hill. She has created groundbreaking digital marketing programs for Cendant, Transitions Lenses, Simon & Schuster, American Greetings, among others.

Please contact me at 917-566-5855 for Google+ coaching or digital communications strategy to drive traffic and sales to your business. 

15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.

Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies 

Social media campaigns include: a branded Facebook game for Transitions Lenses & Up Your Budget, a ground-breaking online Treasure Hunt for Cendant that achieved one million unique visits and 10 million pageviews in 4 weeks

Accolades and street cred: One of the top 40 digital strategists in the world; One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers 2012; 2014: Top 64 social media experts every enthusiast should follow; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Social Media Today, Mashable, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences, often as keynote.

- GOOGLE+ STRATEGIST & COACH specializing in training brands and agencies and producing live events via Hangouts on Air
- CO-HOST of the award-winning THE BEYOND SOCIAL MEDIA SHOW. We do a live Hangout on Air every Saturday at 12:30 PM EST. 

Recent accomplishments include:
  • Coaching agencies and associations on maximizing GooglePlus for business
  • Coaching in Helpouts on integrating Google+ into digital strategy
  • Google+ optimization
  • Certified by Google as a YouTube Channel Creator
  • Strategy for re-branding of Mrs. Field's Cookies
  • Leader of a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
  • Creator "Sightings, a branded Facebook social game  for Transitions Lenses
  • Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
  • Head the creative team of, blog at What's Next Blog (an AdAge Power 150 blog
  • Partner in  - where pet lovers can create and send free ecards using their favorite pet photos
  • Contributor to AdAge Digital Next
- Digital marketing strategy, with emphasis on emerging media
- Google+ event production and promotion
- Videos created with Hangouts on air to increase brands' visibility, SEO and conversions
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- Google+ coach
- integrating Google+ into digital strategy
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns

As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.

This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.

In only four weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.

I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, for Stacks and Stacks a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.

My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.

Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.

Bragging rights
Accolades: One of the 40 top digital strategist in the world (2014), One of 25 of The Most Powerful and Influential Women in Social Media (2013); Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. She’s been a speaker at more than 25 conferences, and is a Google-certified YouTube Channel Creator, (June 2013) and GooglePlus Helpouts Coach (Sept. 2013.)
  • Google+ Events, Coaching
    University of Bridgeort
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