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B.L. Ochman
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B.L. Ochman

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This looks fantastic! And it's only $300! via +Stephen Pritchard 
Economy-minded action cam records 1080p up to 60fps and includes a touch screen.
Economy-minded action cam records 1080p up to 60fps and includes a touch screen.
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B.L. Ochman

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Ester Curini, my dear friend, the remarkably talented and self-taught photorealist painter, is featured in mind-blowingly great company in this art magazine article.

more of Ester's work
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B.L. Ochman

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TODAY on episode 98 of BEYOND SOCIAL MEDIA SHOW +David Erickson and I discussed VentureBeat’s lack of GooglePlus fact checking; JayZ’s whiteout staff pix; why Adrian Peterson shouldn’t Tweet or whine; the new Google photo service; how Google & GoPro plan to bring virtual reality to the masses; the Thai commercial that has millions weeping, and lots more.

This video of Beyond Social Media Show 98 is time-stamped so you can jump directly to any segment by clicking on the time in brackets. The links in my post lead to our story sources this week.
Episode 98: Google & GoPro team up for VR, VentureBeat Goofs on G+ story, Pizza box movie projector,Flipbook's smart algorithm, lots more
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Join me and +David Erickson  12:30pmE TODAY for LIVE broadcast of BEYOND SOCIAL MEDIA SHOW 98 watch mobile/YouTube at or on G+ at

#socialmediamarketing   #digitalmarketing   #BSMediaShow  
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Me and +Benny Bix Ochman are sure getting around. Here's another paper running the +AssociatedPress story about travelling with your dog

That's Benny at Audrey's Farmhouse in upstate NY.
LOS ANGELES (AP) — Having an 80-pound Labradoodle as a travel buddy means B.L. Ochman can quickly separate the hotels that love dogs from those that just put up with them.
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Looks like he's on his way to his own show +B.L. Ochman   Momma move over!
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B.L. Ochman

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Here's a 2006 (yes, pre-social media) +Howard Rheingold  ​ presentation on how participatory media would change the way we communicate.

In it, he ntoes:
"'Education - the means by which young people learn the skills necessary to succeed in their place and time - is diverging from schooling.

Media-literacy-wise, education is happening now after school and on weekends and when the teacher isn't looking, in the SMS messages, MySpace pages, blog posts, podcasts, videoblogs that technology-equipped digital natives exchange among themselves.
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B.L. Ochman

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Here are 5 tips on how to use Google Collections from +Nicole Cozma
Saulo Jacques's profile photoB.L. Ochman's profile photo
+Saulo Jacques It is possible. I think it's too soon to tell. What do you think?
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B.L. Ochman

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Oh my!
 article by Dave Mark at Loop Insight blog

"... take a look at this chunk from the Google Photos license agreement:

Some of our Services allow you to upload, submit, store, send or receive content. You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours.

When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.

Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored."
Why the Google Photos license agreement is keeping me out.
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B.L. Ochman

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Saturday silliness: Hilarious take on trapeze artistry
B.L. Ochman's profile photoMeloney Hall's profile photo
+Meloney Hall I know what you mean! Really amazing!
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Please join me and +David Erickson on Saturday, June 6, for episode 99 of Beyond Social Media Show - the podcast for marketing, digital, advertising and PR professionals. We'll cover the best and the worst in online marketing this week, plus lots more.
Join co-hosts +David Erickson and +B.L. Ochman for a fast-paced 20-30- minute live broadcast when we'll help you stay on top of online marketing with coverage of the good, the bad and the awful in digital communications this week, plus great new apps and important business stats.

On our award-winning show, we address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style.

The Beyond Social Media Show format:
*  Worst marketing stories of the week
*  Best marketing stories of the week
*  Shiny new tools
*  The Daily Numbers


Follow us on Twitter:@BSMediaShow 

We're on iTunes & Stitcher now! Please Review and Subscribe to Beyond Social Media Show Podcast on iTunes or Stitcher  


   Web:    YouTube:    Google+:    Twitter:    @BSMediaShow     iTunes:    Stitcher:


Google+          - Google+ event production and coaching
What's Next Blog: 

 Twitter:                                     e-Strategy Blog:  e-Strategy Trends:  YouTube:     

We're on iTunes and Stitcher, Twitter and Google+, and you can sign up for our newsletter at

#marketing   #digitalCommunications   #BSMediaShow   #PR   #digitalstrategy  
This Hangout On Air is hosted by Beyond Social Media Show. The live video broadcast will begin soon.
*Beyond Social Media Show 99*
Sat, June 6, 12:30 PM
Hangouts On Air - Broadcast for free

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FRIDAY FUN : Swing Dancing is what keeps me sane, happy and in shape - and in this video has Martin Short and Dave Letterman Lindy Hopping!
start at 47 seconds

Here's one with me in a dance performance I'm in black. :)
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Google+ has featured Collections, although there is nothing to say what criteria qualifies them for inclusion.
Any ideas?
Pepper Oldziey's profile photo
As long as you don't have an IOS device. Seems we have a very giant divide now. Can't we get past that and let us all make collections?
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B.L.'s Collections
10+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.; GooglePlus coach for brands and agencies; Publisher, What's Next Blog, co-founder; contributor to AdAge Digital Next,
Digital strategy,digital communications,Integrated marketing, Social Media Measurement, Social Media Marketing, Google+ marketing, Google+ hangouts, Google+ coaching, Community Building,brand development, research,Content Creation,Social media,data-driven marketing strategy,ROI-focused digital marketing, New Media,Mobile marketing,blogging,speaking,
    CEO, 2013 - present
    GooglePlus coaching for agencies and associations. Google+ strategy, content, live, events, YouTube integration, private and public communities.
  •, Google+ Coach
    Publisher, 2002 - present
    Award-winning What's Next Blog,, an AdAge Power 150 blog covering digital strategy, technology, Internet business trends and related news.
    Co-Founder, 2007 - present
  •, Inc
    President/Founder, 2012 - present
    Helping blue chip brands integrate new media into their marketing since 1996. GooglePlus Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator. Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies
  • AFS Intercultural Programs
    Sr Creative Technologist/Contractual, 2011 - 2012
  • Proof Integrated Communications
    Managing Director of Emerging Media, 2010 - 2011
    President/Founder, 1996 - 2010
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Google Partner
New York City - Connecticut
Google+ Events, Coaching, Digital Strategist
B.L. Ochmanuniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. Google+ Coach, Google-certified Google+ Helpouts Coach, Google Partner, YouTube Partner, Google-certified YouTube Channel Creator.

With experience in verticals from cars to cookies, I've conducted corporate training and coaching on new media marketing opportunities for brands including including Ford Motors, IBM, Meijer, Transitions Lenses, Cendant and McGraw-Hill. She has created groundbreaking digital marketing programs for Cendant, Transitions Lenses, Simon & Schuster, American Greetings, among others.

Please contact me at 917-566-5855 for Google+ coaching or digital communications strategy to drive traffic and sales to your business. 

15+ years director-level experience conceiving, selling and executing the sophisticated integration of traditional and new media marketing for blue-chip corporations.

Clients include: Cendant, Meijer, Ford Motors; IBM, Simon & Schuster, American Greetings, McGraw- Hill, Transitions Lenses, Right Management and Mrs. Fields Cookies 

Social media campaigns include: a branded Facebook game for Transitions Lenses & Up Your Budget, a ground-breaking online Treasure Hunt for Cendant that achieved one million unique visits and 10 million pageviews in 4 weeks

Accolades and street cred: One of the top 40 digital strategists in the world; One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers 2012; 2014: Top 64 social media experts every enthusiast should follow; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Social Media Today, Mashable, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences, often as keynote.

- GOOGLE+ STRATEGIST & COACH specializing in training brands and agencies and producing live events via Hangouts on Air
- CO-HOST of the award-winning THE BEYOND SOCIAL MEDIA SHOW. We do a live Hangout on Air every Saturday at 12:30 PM EST. 

Recent accomplishments include:
  • Coaching agencies and associations on maximizing GooglePlus for business
  • Coaching in Helpouts on integrating Google+ into digital strategy
  • Google+ optimization
  • Certified by Google as a YouTube Channel Creator
  • Strategy for re-branding of Mrs. Field's Cookies
  • Leader of a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
  • Creator "Sightings, a branded Facebook social game  for Transitions Lenses
  • Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
  • Head the creative team of, blog at What's Next Blog (an AdAge Power 150 blog
  • Partner in  - where pet lovers can create and send free ecards using their favorite pet photos
  • Contributor to AdAge Digital Next
- Digital marketing strategy, with emphasis on emerging media
- Google+ event production and promotion
- Videos created with Hangouts on air to increase brands' visibility, SEO and conversions
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- Google+ coach
- integrating Google+ into digital strategy
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns

As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.

This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.

In only four weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.

I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, for Stacks and Stacks a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.

My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.

Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that I grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.

Bragging rights
Accolades: One of the 40 top digital strategist in the world (2014), One of 25 of The Most Powerful and Influential Women in Social Media (2013); Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. She’s been a speaker at more than 25 conferences, and is a Google-certified YouTube Channel Creator, (June 2013) and GooglePlus Helpouts Coach (Sept. 2013.)
  • Google+ Events, Coaching
    University of Bridgeort
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B.L. Ochman's +1's are the things they like, agree with, or want to recommend.
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