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Brandon Mendelson
Works at Earth's Temporary Solution
Attended State University of New York at Potsdam
Lives in Chicago, Illinois
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Brandon Mendelson

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Yesterday, the NY Times' "Common Sense" column demonstrated anything but common sense in a thinly-veiled love letter to Comcast CEO Brian Roberts, who is apparently the savior of cable TV and will ...
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And this is why I use Uber ...
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Wren Studio's viral video of random people kissing for the first time certainly got shared and covered--but who actually benefited?
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Brandon Mendelson

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Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline’s online marketing costs were $1.8 billion last year, […]
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good read
A month ago, Comcast and Netflix seemed to be buddy-buddy when the streaming video service agreed to pay a price to end Comcast's passive-aggressive efforts to make sure its customers had cruddy ac...
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The flight to Thailand was long. Stephen de Souza wished it were longer.
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Have him in circles
345 people
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B.J. Mendelson is an author & speaker on the myths of social media marketing
social media marketing, writing, speaking, creative writing,
  • Earth's Temporary Solution
    President and Founder, 2002 - present
    Formed in his dorm room at Alfred State College in the wake of the 9/11 terrorist attacks, Earth's Temporary Solution was an entertainment and consulting company that focused on producing products meant to inform, engage, and entertain college students across America. The company produced numerous sold out live events across the East Coast, a public access television show, a syndicated radio program, and a syndicated "college survival" column that was distributed by CBS College Sports. Earth's Temporary Solution also offered services to those looking to similarly inform, engage, and entertain college students. Clients included a syndicated ABC Television show, numerous authors, speakers, and bands, and several not-for-profits including Wounded Warriors Family Support. Earth's Temporary Solution was responsible for the creation and operation of the first High Five Tour, which Wounded Warriors Family Support continues to operate to this day.
  • Earth's Temporary Solution
    Author & Speaker, 2011 - present
    B.J. Mendelson is the author of the book, Social Media Is Bullshit, which is now in stores everywhere from St. Martin's Press. Social Media Is Bullshit has also been translated into Russian, Spanish, and Polish. Since 2008, B.J. Mendelson has been working on a humorous fiction novel called Dracula And Kittens that he hopes to self-publish on October 31st, 2014. Since the debut of Social Media Is Bullshit, B.J. Mendelson has also appeared at numerous events, colleges, and conferences including at The United Nations (where he debated the ambassador to Pakistan), the Word of Mouth Marketing Summit, South By Southwest, New York University, Columbia University, and The Do Lectures in Wales.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Chicago, Illinois
Monroe, New York - Glens Falls, New York - Alfred, New York - Potsdam, New York - Massapequa, New York
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B.J. Mendelson is the author of Social Media Is Bullshit (St. Martin's Press)
B.J. Mendelson is the author of Social Media Is Bullshit and a speaker on the topic of the myths of social media marketing. Basically, B.J. is the Internet's janitor, cleaning up the mess social media marketers and the media made by overhyping these platforms and trotting out shady characters with questionable credibility to tell us how we can be success stories just like them.

B.J. blogs regularly at 
Bragging rights
B.J. mendelson is the the youngest individual, and first student, in the history of the State University of New York at Potsdam to create and endow a scholarship.
  • State University of New York at Potsdam
    Political Science, 2004 - 2006
    B.J. Mendelson obtained a Bachelor's degree in Political Science / Pre-Law in December of 2006 at SUNY Potsdam. After that, he took three semester of graduate work in the field of Organizational Leadership before leaving Potsdam for various reasons.
  • University at Albany, The State University of New York
    History, 2008
    B.J. Mendelson briefly studied American History at the University at Albany with the goal of obtaining a Ph.D. in the field. He would later take a job with the 1 in 8 Foundation which would lead to the breast cancer tour discussed in the last chapter of Social Media Is Bullshit. B.J. has plans on resuming his degree once things with the book wind down.
  • Alfred State College
    Liberal Arts, 2001 - 2004
    B.J. Mendelson studied at Alfred State College between 2001 and 2002 and 2003 and 2004. While there he worked on an Associates degree in Liberal Arts / Humanities and finished two credits short of obtaining it before transferring to SUNY Potsdam.
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Brandon Mendelson
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