Profile

Cover photo
Brandon Mendelson
Works at Earth's Temporary Solution
Attended State University of New York at Potsdam
Lives in Chicago, Illinois
379 followers|61,616 views
AboutPostsPhotosVideos+1's

Stream

Brandon Mendelson

Shared publicly  - 
 
I wanted to call this week's installment of How to Be (Internet) Famous, “GO THE FUCK OUTSIDE!” But. I had a feeling people who are just joining us, and haven't been reading the series from the start, will have no idea of who I am and why I'm yelling at them about the importance of doing most of ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
(This is the next part in “How To Be (Internet) Famous”. You can catch up on the entire series here. I recommend going back to Part 1 and reading through the other posts before reading this one.) ***. Last week, I mentioned I would tell you how to determine whether or not the first version of ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
Part 4 in the How To Be (Internet) Famous Series
(This is part four in a series on how to become (Internet) famous. You can catch the previous installments here.) I spent a lot of time in “Social Media Is Bullshit” talking about how marketing authors like Seth Godin were basically snake oil salesmen. One's no different than what you'd find at ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
New from me this week
(This is part three in a series on How To Be (Internet) Famous. You can check out the previous installments here.) The truth about marketing books is that 99.9 percent of them are crap. You know it. I know it. Heck, even the authors of those books know it. There are many reasons for this, ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
You don’t need to hire a PR person. The skepticism tech people have usually deals with the (sometimes correct) feeling that they’re being overcharged by greedy PR people and given bullshit metrics ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
In March, I made my second appearance at the Associated Collegiate Press Conference. This is the only conference I do for free. Any other conference? Well as they said in Goodfellas, “Fuck you, pay me.” I do the ACP events freely because it gives me a chance to interact with college students, ...
1
Add a comment...
Have him in circles
379 people
waleed badr's profile photo
sewa bharathi ..'s profile photo
Tommy Toy's profile photo
Neal Thurman's profile photo
Patrice Paquette's profile photo
Matthew Claiborne's profile photo
Anna Sienkiewicz's profile photo
Jessica Fitz's profile photo
Vincent Barr's profile photo

Brandon Mendelson

Shared publicly  - 
 
Pass it on. Tomorrow (June 27th) Aspen Dental is giving away free dental care to members of the U.S. armed services. Details are included at the link below.
Learn about the Healthy Mouth Movement, an Aspen Dental community giving initiative delivering free dental care and oral health education to people in need across the US.
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
Part 5 of the "How To Be (Internet) Famous" series.
Hey! This is the fifth part of an ongoing series called “How To Be (Internet) Famous. I'm assuming you've read the other installments before you've read this new one. If you haven't, don't worry! This new one isn't going anywhere. Take a moment to go back and check out the earlier installments ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
This page will collect each update in the How To Be (Internet) Famous series.
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
I'm not crazy about the local news. Your time is valuable, don't waste a single minute of it on this bullshit. For example, your usual 11 p.m. program goes like this: "Guess who got mugged...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
This is part two in the “How To Be (Internet) Famous” series. You can check out the previous installment here. One of the most important things you need to know about how to be (Internet) famous, or market anything successfully, can be learned from gaming. I came across this fact because I used ...
1
Add a comment...

Brandon Mendelson

Shared publicly  - 
 
If you think a Kickstarter campaign is going to solve your problems, it likely won’t. There’s no shortcut to success.
1
Add a comment...
People
Have him in circles
379 people
waleed badr's profile photo
sewa bharathi ..'s profile photo
Tommy Toy's profile photo
Neal Thurman's profile photo
Patrice Paquette's profile photo
Matthew Claiborne's profile photo
Anna Sienkiewicz's profile photo
Jessica Fitz's profile photo
Vincent Barr's profile photo
Work
Occupation
B.J. Mendelson is an author & speaker on the myths of social media marketing
Skills
social media marketing, writing, speaking, creative writing,
Employment
  • Earth's Temporary Solution
    President and Founder, 2002 - present
    Formed in his dorm room at Alfred State College in the wake of the 9/11 terrorist attacks, Earth's Temporary Solution was an entertainment and consulting company that focused on producing products meant to inform, engage, and entertain college students across America. The company produced numerous sold out live events across the East Coast, a public access television show, a syndicated radio program, and a syndicated "college survival" column that was distributed by CBS College Sports. Earth's Temporary Solution also offered services to those looking to similarly inform, engage, and entertain college students. Clients included a syndicated ABC Television show, numerous authors, speakers, and bands, and several not-for-profits including Wounded Warriors Family Support. Earth's Temporary Solution was responsible for the creation and operation of the first High Five Tour, which Wounded Warriors Family Support continues to operate to this day.
  • Earth's Temporary Solution
    Author & Speaker, 2011 - present
    B.J. Mendelson is the author of the book, Social Media Is Bullshit, which is now in stores everywhere from St. Martin's Press. Social Media Is Bullshit has also been translated into Russian, Spanish, and Polish. Since 2008, B.J. Mendelson has been working on a humorous fiction novel called Dracula And Kittens that he hopes to self-publish on October 31st, 2014. Since the debut of Social Media Is Bullshit, B.J. Mendelson has also appeared at numerous events, colleges, and conferences including at The United Nations (where he debated the ambassador to Pakistan), the Word of Mouth Marketing Summit, South By Southwest, New York University, Columbia University, and The Do Lectures in Wales.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, Illinois
Previously
Monroe, New York - Glens Falls, New York - Alfred, New York - Potsdam, New York - Massapequa, New York
Contact Information
Work
Phone
1-646-413-3840
Email
Story
Tagline
B.J. Mendelson is the author of Social Media Is Bullshit (St. Martin's Press)
Introduction
B.J. Mendelson is the author of Social Media Is Bullshit and a speaker on the topic of the myths of social media marketing. Basically, B.J. is the Internet's janitor, cleaning up the mess social media marketers and the media made by overhyping these platforms and trotting out shady characters with questionable credibility to tell us how we can be success stories just like them.

B.J. blogs regularly at BJMendelson.com . For more on B.J.'s non-marketing activities, visit BrandonMendelson.com
Bragging rights
B.J. mendelson is the the youngest individual, and first student, in the history of the State University of New York at Potsdam to create and endow a scholarship.
Education
  • State University of New York at Potsdam
    Political Science, 2004 - 2006
    B.J. Mendelson obtained a Bachelor's degree in Political Science / Pre-Law in December of 2006 at SUNY Potsdam. After that, he took three semester of graduate work in the field of Organizational Leadership before leaving Potsdam for various reasons.
  • University at Albany, The State University of New York
    History, 2008
    B.J. Mendelson briefly studied American History at the University at Albany with the goal of obtaining a Ph.D. in the field. He would later take a job with the 1 in 8 Foundation which would lead to the breast cancer tour discussed in the last chapter of Social Media Is Bullshit. B.J. has plans on resuming his degree once things with the book wind down.
  • Alfred State College
    Liberal Arts, 2001 - 2004
    B.J. Mendelson studied at Alfred State College between 2001 and 2002 and 2003 and 2004. While there he worked on an Associates degree in Liberal Arts / Humanities and finished two credits short of obtaining it before transferring to SUNY Potsdam.
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
April 25
Relationship
Single
Other names
Brandon Mendelson
Links
Other profiles
Brandon Mendelson's +1's are the things they like, agree with, or want to recommend.
Social Media Is Bullshit - B.J. Mendelson - Google Books
books.google.com

books.google.com - A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand

The Acer Computers 2014 Keynote
teamcoco.com

Apple isn't the only technology company introducing cutting-edge new products this week; see the crowd go wild at Acer's big announcement!

Scraps: The Origin Of WikiBear
teamcoco.com

"A cruel malevolent god is the only kind I believe in!"

Watch: ‘Harmontown’ Trailer, Documentary Following ‘Community’ Creator |...
variety.com

"Community" fans will get a closer look at the creator of the cult favorite comedy with the Dan Harmon documentary "Harmontown," for which T

US defence secretary recommends Medal of Honor for black WWI hero
www.theguardian.com

Sgt Henry Johnson was serving in the all-black 369th Infantry Regiment when he killed or wounded several enemy soldiers

5 Social Networking Promotions That Backfired Spectacularly | Cracked.com
www.cracked.com

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible th

Red Alert app offers a Yo! update on missile attacks | The Times of Israel
www.timesofisrael.com

A mobile platform developed by two Israeli volunteers spreads the word on Israeli communities in danger– in real time

Pope calls destruction of nature a modern sin
www.aljazeera.com

Pope Francis, in unprepared remarks, says destruction of South American rain forests is a sin of our times.

Gallup poll concludes: Social media has little influence on most shopper...
online.wsj.com

After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies

What is a slur? Redskins case forces us to decide
bigstory.ap.org

Something is happening just beneath the fight over the name of a certain Washington, D.C., pro football team: America is working through the

6'4 and Long Distance Amtrak Travel: The Sleeper Car
glassduffle.com

What's long distance Amtrak travel really like, you ask? BJ Mendelson talks about being 6'4 and sleeping on Amtrak in our new #AmtrakLIVE vi

John Oliver Rips Into FIFA Over World Cup Corruption, Shows Us His Sausa...
www.thewrap.com

He loves soccer, but not the lawless organization that controls the sport's most prestigious tournament

Parse.ly: Search Overtakes Social (Again) As Referral Source For Major P...
marketingland.com

It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Sear

AHL board approves Flames' move to Glens Falls
poststar.com

GLENS FALLS -- Glens Falls Mayor John “Jack” Diamond got home from a meeting Monday night, looking forward to settling in to watch the New Y

42 to Know: In honor of Jackie Robinson Day
www.gammonsdaily.com

<img class="wp-image-13405 alignnone" alt=" Today is the 67th anniversary of Jackie Robinson's first game for the Brooklyn Dodgers. A day th

Report: Priceline CEO Says Twitter And Facebook Ads Don't Drive Results
marketingland.com

Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effec

MEMO TO NANCY GRACE, CRUSADING WRESTLING JOURNALIST | PWInsider.com
pwinsider.com

Dear Nancy Grace,. Thank you for the insightful piece on your CNN Headline News series yesterday on the Ultimate Warrior. I know with the fi

President Obama on Zach Galifianakis' 'Between Two Ferns': WATCH
variety.com

Zach Galifianakis landed a sit-down with none other than President Obama for his Funny or Die talkshow "Between to Ferns."