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BJ Fischer
Works at FLS Group at Thread Marketing
Attended Bowling Green State University
Lives in Saline, MI
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Crisis communication counsel has been in the news lately...for example, you might have seen that Malaysia hired Ketchum, a global PR firm to help it deal with the missing jet issue. Whether it is Malaysia or just your basic company, I believe that the best predictor for surviving a crisis is what happens before the crisis and includes more than just communications. People are quick to blame the communicators, but operational competence matters, as does crisis planning that spans across the organization.

http://www.prweekus.com/article/ketchum-focuses-flight-370-victims-families-helps-malaysia-airlines-comms-support/1287821
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My review of Buddha in the Attic was in Ardor Literary Magazine, an outstanding online literary publication. Check it out....
http://www.ardorlitmag.com/1/post/2014/03/review-the-buddha-in-the-attic-by-julie-otsuka.html
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Bygone Bureau has my latest essay...Nate Silver's War on Myth...coinciding with the launch of FiveThirtyEight. Hope you enjoy...

http://bygonebureau.com/2014/03/18/nate-silvers-war-on-myth/
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GM is making an interesting move this week. The CEO is leading the response to a very serious recall--one that is literally life and death. Past corporate culture was to protect the CEO from the negatives of the situation. This is new thinking for GM and it is the right thing to do. The upside is that GM is perceived as serious about resolving the issue and unafraid to take it on. Also, like any crisis, it provides an opportunity for GM to contrast its current leadership with the "pre-bankruptcy" leadership, which is right in step with efforts to show that GM is a new and better company. +Thread Marketing Group 

http://www.usatoday.com/story/money/cars/2014/03/04/gm-ceo-mary-barra-recall-deaths/6031111/ 
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I'm excited to be part of the program tomorrow at our local PRSA Chapter meeting, leading discussions on crisis communication.  There is no part of PR that has changed as much in the last few years than this one.  Social media not only makes a crisis harder to manage, sometimes it creates them!  Looking forward to learning  a lot from my colleagues tomorrow.
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BJ Fischer

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The most important line in media relations today....is the SUBJECT line. Increasingly, media relations are done over email, and the key sentence is the subject line...in other words, the line that determines whether the email is opened. Relax, though. It is just another line of copy. You've done this before.

http://www.prdaily.com/Main/Articles/16437.aspx#
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No, these lines are bad, it was just an opportunity to illustrate the importance of subject lines...
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The Pew Research Center for Journalism has its annual has its annual "State of the News Media" report out.  As always, quality analysis.  Two interesting points.  First, local TV news audiences increased for the first time in five years, perhaps signalling that this important medium has bottomed out in terms of audience loss. At the same time, 25% of local stations are no longer producing their own TV content.  So, same number of eyeballs and fewer number of places to pitch...

http://www.journalism.org/2014/03/26/state-of-the-news-media-2014-overview/
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Is the future of news debuting Monday? That's the day that Nate Silver's new fivethirtyeight.com comes online, joining Grantland in the ABC/Disney family. It is a bold move for Silver. If he succeeds in drawing an audience and dollars to his data-driven, he (and Ezra Klein at Vox) could rewrite the media rules. One rule won't be different though...there is always a hunger for original, high quality content.

http://www.fivethirtyeight.com/
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At Thread Marketing and the FLS Group, we are big on content marketing. In social media, people often focus on where they are posting, and we think that a truly strong communication strategy (social and traditional) focuses on what you are saying and when.  The study linked below shows that most companies are not confident they have a winning content strategy as of today...which sounds to me like there's an opportunity to seize some ground by getting started now.

http://www.copyblogger.com/cmi-2014-study/
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+Thread Marketing Group 

Here's a small lesson from the Bank of America fiasco where they sent email addressed as you see below. Turns out the error was coded at the woman's college...that's not the point.  The point is that when the Bank responded on twitter, they "signed" the tweet with initials.  You see this more and more, but it is 100% a best practice. It creates a personal accountability and separates the tweet from some kind of response bot and heightens its effectiveness.

http://www.ragan.com/Main/Articles/47922.aspx#
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63 people
Kevin Nguyen's profile photo
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Joe Sharp's profile photo
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Public Relations, helping companies and organizations build and maintain their reputations
Employment
  • FLS Group at Thread Marketing
    Director of Strategic Services, 1998 - present
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Currently
Saline, MI
Previously
Bowling Green, OH
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A PR professional interested in what history, art, and culture can teach us about the modern practice of communications
Introduction
Six Facts about BJ Fischer

  1. Award-winning PR Professional
  2. Published Author
  3. Grew up in Bowling Green, OH
  4. Works at FLS Group at Thread Marketing
  5. Lives in Saline, MI
  6. Favorite book:  Confederacy of Dunces by John Kennedy Toole.
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Published author, award-winning work in public relations
Education
  • Bowling Green State University
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Male