Profile

Cover photo
BJ Fischer
Works at FLS Group at Thread Marketing
Attended Bowling Green State University
Lives in Saline, MI
69 followers|781,735 views
AboutPostsPhotosYouTube

Stream

BJ Fischer

Shared publicly  - 
 
+Thread Marketing Group Blue Bell Creameries experienced a serious issue recently when their product was linked to listeria outbreaks.  The article below does an excellent job showing why this was on the "don't" side of the case study book.  One thing mentioned is something that we always talk to people about...and that is not dying by a thousand cuts.  It is better to take broad action early than piecemeal it and leaving the public feeling that you don't understand the problem and create the perception that things are "getting worse."

http://blogs.wsj.com/riskandcompliance/2015/04/14/crisis-of-the-week-ice-cream-recall-snags-blue-bell/
Blue Bell Creameries is under the microscope for how it is handling a recall of ice cream products linked to a listeria outbreak.
1
Add a comment...

BJ Fischer

Shared publicly  - 
 
+Thread Marketing Group 

Here's an interesting PR challenge. Do National Parks need wifi to stay relevant?  Do younger visitors--or potential visitors--need to make the experience shareable to make it relevant. How does that balance against the obvious environmental issues? It seems to me that social media is a perfect opportunity to reacquaint the public with the majesty of nature and is well worth any incursion, but you'd want to take your time and roll it out with a lot of discussion. Maybe invite some high profile instagrammers to do a celebrity tour to demonstrate the upside.

http://mashable.com/2014/11/03/national-parks-wifi/
Discussions between Yellowstone and a communications company have sparked debate.
1
Carter Adler's profile photoBJ Fischer's profile photo
2 comments
 
No doubt, it has been a big problem for the whole history of the park.
Add a comment...

BJ Fischer

Shared publicly  - 
 
+Thread Marketing Group 

Love this unconventional use of instagram by the TSA, of all people.  Best thing about it is that it shows that people really do try to get these items onto airplanes, and I believe creates public support for the time and inconvenience involved in screening.  Yes, it really does serve a purpose.  I think other government and non-profits could use tactics like this to support their mission, if they stopped thinking it was a frill and instead thought of it as a way to touch base with the public they serve.

http://www.adweek.com/news/technology/meet-guy-who-runs-tsas-instagram-account-163196
1
Add a comment...
 
 
The Edelman Trust Barometer is an annual opportunity to check in on whether the world is nurturing the fundamentals for a sustainable future. The whole thing is a must read, but here's an interesting quote: "By a two-to-one margin, respondents in all nations feel the new developments in business are going too fast and there is not adequate testing. Even worse, 54 percent say business growth or greed/money are the real impetuses behind innovation."  

For the PR industry, this represents a huge opportunity, because what it says is that we need to do a better job of helping the public understand not just the process of change but also how social benefits compliment the profit motive.  Should be right in our wheelhouse.

http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
View original post
1
Add a comment...
 
+Thread Marketing Group 

Some people will tell you there is no such thing as bad publicity.  As a friend of my son's says, "those people would be wrong." Case in point is Nationwide, which took a beating for its "dead child" Super Bowl spot. Nationwide intended to start a conversation...and they did, just the wrong one. They picked a very risky approach in the wrong setting and ended up damaging their "on your side" brand. In today's world, there are better ways to raise awareness and better venues in which to do it.  

http://www.nbcnews.com/storyline/super-bowl-xlix/nationwide-explains-depressing-super-bowl-ad-n298181
Nationwide Insurance's depressing Super Bowl ad generated so much backlash Sunday that the company issued a late-night statement explaining that the spot — w...
1
Add a comment...

BJ Fischer

Shared publicly  - 
 
The Forest Service had an image building campaign scheduled, but had to pull it back because it seemed at odds with austerity measures being taken at the Service.  I think we've all heard that before--why are you "wasting" money on branding when you cut back elsewhere. To me, there's an opportunity to get users involved, with videos and photos detailing their experience in the parks.  Either way, there's always a value in engaging with people in a way that keeps you relevant...that's never a "waste."

http://news.yahoo.com/forest-yanks-10-million-contract-boost-image-191655554.html
GRANTS PASS, Ore. (AP) — The U.S. Forest Service has abruptly decided not to spend $10 million on a five-year nationwide public relations campaign to brand itself as a public agency that cares about people and nature.
1
Add a comment...
Have him in circles
69 people
Diocese of Toledo Communications's profile photo
David Picciuto's profile photo
Brad Watt's profile photo
Dave Gawron's profile photo
Audi Ann Arbor's profile photo
Campus Pressbox's profile photo
Trinsley Newton's profile photo
Amber Stark's profile photo
Edward DeSantis's profile photo

BJ Fischer

Shared publicly  - 
 
We've all heard that this is the golden age of television. This report from USC makes a key point.  Now that people can watch what they want, when they want, "People don't watch crap TV anymore."  For those of us in PR, the key takeaway is exactly the same: "people don't pay attention to your crap content anymore."  It's game on...no more lazy newsletter articles. Content is king and you have to compete for attention and make people glad they gave it you.

http://www.adweek.com/news/advertising-branding/welcome-era-purposeful-viewing-163922
1
Add a comment...

BJ Fischer

Shared publicly  - 
 
Social media and public demand are putting increasing pressure on companies to respond during a crisis.  One lost element is the desire for leaders to be upfront and accountable in a crisis.  At the   Public Disputes Program at Harvard, they taught us that the CEO should be the "most pi**ed off guy in the room" and that impulse is just getting stronger.  I don't there can be any doubt: stepping up in a crisis is part of being a leader now.

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/crisis-expectations-are-driving-a-new-breed-of-c-suite-leaders-americ
1
Add a comment...
 
+Thread Marketing Group 

The article below, which is how we can explain PR to our colleagues raises one interesting point--and a way social media has made our job easier.  In the past when colleagues wanted media for a non-media idea, we were faced with being The Deliverers of Inconvenient Truth.  Now, with social media, we can offer a blog post or Facebook post as a way to get the idea some coverage.

http://www.prdaily.com/Main/Articles/18177.aspx
1
Add a comment...

BJ Fischer

Shared publicly  - 
 
Do you say there is nothing new in media relations?  How about this...journalists flying drones!  On the positive side, are we going to develop visuals for stories that can be seen from there.  On the negative side, it would give investigative stories a whole new...well...angle.

http://www.niemanlab.org/2015/02/new-rules-governing-drone-journalism-are-on-the-way-and-theres-reason-to-be-optimistic
They're more permissive than some had expected: "Under this regulatory framework, every newsroom will have drones and people certified to fly them. They'll just be part of the equipment."
1
Add a comment...
 
The Edelman Trust Barometer is an annual opportunity to check in on whether the world is nurturing the fundamentals for a sustainable future. The whole thing is a must read, but here's an interesting quote: "By a two-to-one margin, respondents in all nations feel the new developments in business are going too fast and there is not adequate testing. Even worse, 54 percent say business growth or greed/money are the real impetuses behind innovation."  

For the PR industry, this represents a huge opportunity, because what it says is that we need to do a better job of helping the public understand not just the process of change but also how social benefits compliment the profit motive.  Should be right in our wheelhouse.

http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
1
1
BJ Fischer's profile photo
Add a comment...

BJ Fischer

Shared publicly  - 
 
Chipotle made big news this week when it pulled pork off its menu because a supplier was not acting in a manner that is consistent with the company's brand promise. Many people will focus on the lost sales aspect of the announcement, but the far more important thing is that Chipotle strengthened its brand with deeds and not words. Chipotle has proven that it is committed to doing what it says and their relationship with their customers will be stronger for it.

http://www.slate.com/blogs/moneybox/2015/01/14/chipotle_pork_shortage_carnitas_disappears_from_restaurants_after_supplier.html
Chipotle is in the throes of a carnitas crisis. America’s favorite burrito chain has reportedly stopped serving pork at one-third of its more than 1,700 restaurants after suspending a supplier that violated its standards. Chris Arnold, a spokesman for Chipotle, told the Associated Press that the halt on carnitas marks...
1
Add a comment...
People
Have him in circles
69 people
Diocese of Toledo Communications's profile photo
David Picciuto's profile photo
Brad Watt's profile photo
Dave Gawron's profile photo
Audi Ann Arbor's profile photo
Campus Pressbox's profile photo
Trinsley Newton's profile photo
Amber Stark's profile photo
Edward DeSantis's profile photo
Work
Occupation
Public Relations, helping companies and organizations build and maintain their reputations
Employment
  • FLS Group at Thread Marketing
    Director of Strategic Services, 1998 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Saline, MI
Previously
Bowling Green, OH
Contact Information
Work
Email