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BJ Fischer
85 followers -
A PR professional interested in what history, art, and culture can teach us about the modern practice of communications
A PR professional interested in what history, art, and culture can teach us about the modern practice of communications

85 followers
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It becomes clearer and clearer every day...communications work from the inside-out. 

http://www.threadgroup.com/pr-that-goes-inside-out/

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+Thread Marketing Group Blue Bell Creameries experienced a serious issue recently when their product was linked to listeria outbreaks.  The article below does an excellent job showing why this was on the "don't" side of the case study book.  One thing mentioned is something that we always talk to people about...and that is not dying by a thousand cuts.  It is better to take broad action early than piecemeal it and leaving the public feeling that you don't understand the problem and create the perception that things are "getting worse."

http://blogs.wsj.com/riskandcompliance/2015/04/14/crisis-of-the-week-ice-cream-recall-snags-blue-bell/

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We've all heard that this is the golden age of television. This report from USC makes a key point.  Now that people can watch what they want, when they want, "People don't watch crap TV anymore."  For those of us in PR, the key takeaway is exactly the same: "people don't pay attention to your crap content anymore."  It's game on...no more lazy newsletter articles. Content is king and you have to compete for attention and make people glad they gave it you.

http://www.adweek.com/news/advertising-branding/welcome-era-purposeful-viewing-163922

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+Thread Marketing Group 

Here's an interesting PR challenge. Do National Parks need wifi to stay relevant?  Do younger visitors--or potential visitors--need to make the experience shareable to make it relevant. How does that balance against the obvious environmental issues? It seems to me that social media is a perfect opportunity to reacquaint the public with the majesty of nature and is well worth any incursion, but you'd want to take your time and roll it out with a lot of discussion. Maybe invite some high profile instagrammers to do a celebrity tour to demonstrate the upside.

http://mashable.com/2014/11/03/national-parks-wifi/

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Social media and public demand are putting increasing pressure on companies to respond during a crisis.  One lost element is the desire for leaders to be upfront and accountable in a crisis.  At the   Public Disputes Program at Harvard, they taught us that the CEO should be the "most pi**ed off guy in the room" and that impulse is just getting stronger.  I don't there can be any doubt: stepping up in a crisis is part of being a leader now.

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/crisis-expectations-are-driving-a-new-breed-of-c-suite-leaders-americ

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+Thread Marketing Group 

Love this unconventional use of instagram by the TSA, of all people.  Best thing about it is that it shows that people really do try to get these items onto airplanes, and I believe creates public support for the time and inconvenience involved in screening.  Yes, it really does serve a purpose.  I think other government and non-profits could use tactics like this to support their mission, if they stopped thinking it was a frill and instead thought of it as a way to touch base with the public they serve.

http://www.adweek.com/news/technology/meet-guy-who-runs-tsas-instagram-account-163196

+Thread Marketing Group 

The article below, which is how we can explain PR to our colleagues raises one interesting point--and a way social media has made our job easier.  In the past when colleagues wanted media for a non-media idea, we were faced with being The Deliverers of Inconvenient Truth.  Now, with social media, we can offer a blog post or Facebook post as a way to get the idea some coverage.

http://www.prdaily.com/Main/Articles/18177.aspx

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Do you say there is nothing new in media relations?  How about this...journalists flying drones!  On the positive side, are we going to develop visuals for stories that can be seen from there.  On the negative side, it would give investigative stories a whole new...well...angle.

http://www.niemanlab.org/2015/02/new-rules-governing-drone-journalism-are-on-the-way-and-theres-reason-to-be-optimistic

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The Edelman Trust Barometer is an annual opportunity to check in on whether the world is nurturing the fundamentals for a sustainable future. The whole thing is a must read, but here's an interesting quote: "By a two-to-one margin, respondents in all nations feel the new developments in business are going too fast and there is not adequate testing. Even worse, 54 percent say business growth or greed/money are the real impetuses behind innovation."  

For the PR industry, this represents a huge opportunity, because what it says is that we need to do a better job of helping the public understand not just the process of change but also how social benefits compliment the profit motive.  Should be right in our wheelhouse.

http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/

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The Edelman Trust Barometer is an annual opportunity to check in on whether the world is nurturing the fundamentals for a sustainable future. The whole thing is a must read, but here's an interesting quote: "By a two-to-one margin, respondents in all nations feel the new developments in business are going too fast and there is not adequate testing. Even worse, 54 percent say business growth or greed/money are the real impetuses behind innovation."  

For the PR industry, this represents a huge opportunity, because what it says is that we need to do a better job of helping the public understand not just the process of change but also how social benefits compliment the profit motive.  Should be right in our wheelhouse.

http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
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