The Edelman Trust Barometer is an annual opportunity to check in on whether the world is nurturing the fundamentals for a sustainable future. The whole thing is a must read, but here's an interesting quote: "By a two-to-one margin, respondents in all nations feel the new developments in business are going too fast and there is not adequate testing. Even worse, 54 percent say business growth or greed/money are the real impetuses behind innovation."
For the PR industry, this represents a huge opportunity, because what it says is that we need to do a better job of helping the public understand not just the process of change but also how social benefits compliment the profit motive. Should be right in our wheelhouse.http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/