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BJ Corey
Works at Cybex International, Inc.
Attended San Diego State University
Lives in Foxboro, MA
175 followers|74,501 views
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BJ Corey

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Cybex featured contributor Kasey Arena provides a treadmill interval workout designed to increase both strength and conditioning.
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With treadmill safety a trending topic right now, we discuss and offer information on preventing accidents while operating exercise equipment.
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We discuss the spirit of the city, the race, wintry training conditions, and maintaining a positive mindset ahead of the 119th Boston Marathon.
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Check out my latest gym playlist for the Cybex blog!
Fifteen songs to add to your current gym playlist or use as a new one to keep you going to the gym and sticking to your New Year's resolution.
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The third of four programs from the Cybex Workout Center in the weight-loss category. A full body workout utilizing the Cybex Bravo and Arc Trainer.
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Understand your ability & goal as you train for a marathon, which is very important to reduce the risk of injury during the race.
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Green & White's Longtime Equipment Manager, 'a Very Special Person,' Dies at Age 86 in Florida
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Receive four do's & don'ts from the Cybex Digital Marketing Suite's Social Media Guide, and download our free eBook.
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A 15 song playlist designed to keep you moving as your workouts and runs head outdoors this spring.
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Excited for 2015 to kick off with the Cybex Team! A lot to share on our way to helping you get #FitIn15 
2015's Top 20 Fitness Trends list has been published. While there aren't significant shifts, it continues to reinforce fitness fads vs. trends.
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My latest post on Jeffrey Gitomer's thoughts on tying weight loss to sales gain. 
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Story
Tagline
Sports nut, Poker player, Blogger.
Introduction
One of the last remaining true NBA fans and a die-hard Boston Celtics fan. After my first sports memory being a loss to the Lakers in 1987 and 20 years of suffering thereafter, the Celtics glory was finally restored in 2008. BJ is a frequent contributor to the Cybex blog and social media as well as a member of the marketing team. His previous writing has focused on helping to enhance the business side of the industry and ways to entertain the fitness community as a whole. He also started the Ball So Hard Sports blog, where the annual "30 Teams in 30 Tweets" post features predictions for each NBA season. 
Bragging rights
Proud SDSU Alum. Aztec Pride!
Education
  • San Diego State University
    Sports Business Management MBA, 2005 - 2006
    The Sports MBA program at San Diego State University is an intensive, accelerated Master of Business Administration program focused entirely on the international sports business. This degree program is intended for highly motivated students seeking to further their business skills and professional network to secure management positions in all areas of the global sports business industry.
  • Bridgewater State College
    Communication, 1998 - 2002
Basic Information
Gender
Male
Work
Occupation
Marketing and Brand Activation
Skills
Social media, blogging, community outreach, trainer education, events, brand activation
Employment
  • Cybex International, Inc.
    Brand Activation, 2014 - present
    Managing the day-to-day of Cybex social media on Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn. Frequent blog contributor. Focused on building the Cybex community, trainer education and brand activation through events and community outreach.
  • Corey Consulting
    Business Development and Marketing Consultant, 2012 - 2014
    Helping gym owners, trainers, and small business owners develop overall, marketing, and social media strategies. Executing website design, content scheduling and creation, social media, and copywriting.
  • IMG (Combine360 now Ignite360)
    Sr. Marketing Manager/Director of Media & Events, 2010 - 2012
    Developed and managed online marketing for the brand, effectively driving brand awareness, social media presence, community engagement and traffic to company website and social media channels. Engaged and built relationships with over 600 C360 certified trainers and over 20,000 registered athletes and a strong base of partners, sponsors, and ambassadors including Gatorade, TRX, IDEA Health & Fitness Association, BOSU and Under Armour to co-create and syndicate content for the community.
  • Under Armour
    Marketing Manager, 2010 - 2012
    Responsible for the launch of Under Armour Combines and the UA Performance Training initiative. Involved in product marketing launches, athlete activation, event marketing and integrated marketing campaigns with ESPN, NFL, MLB, NBA and the NCAA.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Foxboro, MA
Previously
Dighton, MA - San Diego, CA - Baltimore, MD - Sarasota, FL - Franklin, MA