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BIESALSKI & COMPANY Brand Value Management

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Brand management from a financial perspective

Brand-based granting of credits is gaining grounds and increasingly offers companies the chance to make use of the brand value. On March 23rd, Alexander Biesalski and Torsten Mann are speaking about the possibility to capitalize the ‘asset’ brand at the ‘Managing the Trademark Asset Lifecycle 2017’ congress in Munich.

Read more about the event here

#brandasset #worldtrademarkreview

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Fun-packed Munich carnival! We joined the carnival revellers also for that year and hit the bars and the Viktualienmarkt with the B&C team. In this sense, helau and until the next time :)

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How to manage innovations brand synchronously

Innovation is no end in itself. It does not depend on the number of registered patents. In fact, it is all about the additional benefit an innovation provides. Successful companies are able to provide unique customer values by real innovations. Which part does the brand play in this matter and why is it important for the market success of innovations? This is demonstrated by Tomasz de Crignis and Prof. Dr. Hans Jung right here:


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B-to-B brands in times of #digitalisation

German global market leaders paving the way: in the #B-to-B business, a company can permanently stay on the top only by linking technical superiority with an absolute focus on the customers’ needs. “This puts the brand as an interface between companies and their markets at the center”, says Tomasz de Crignis.

Read here, how to shape the future with B-to-B brands:

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ISPO 2017 – A sportive discussions about „The consumer’s perspective on the transforming sports goods market”

On the 5th of February, Alexander Biesalski leads a discussion with the representatives of strong sport brands like Keller Sports or Polar. On the podium he will ask questions about future success factors of producers and retailers in a changing sport goods market: what role does the transformation of sports and consumer behaviour as well as sustainability play?

For further information visit (agenda for February 5)

#ispo #brand #sustainability

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Consistent brand experience along the Customer Journey

In the first part of our “B&C Brand Guide B2B” series, Alexander Biesalski boldly demonstrates why the promises of a brand should be fulfilled consistently - all in terms of “one face to the customer”.

Check it out:

#customerjourney #brandexperience #brandmanagement #brandconsulting

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B&C is on the lookout for personalities!

A new year has begun, exciting challenges lie ahead and BIESALSKI & COMPANY is looking for YOU!

Can you picture yourself working as a Junior Consultant (m/f) in a likeable team for a dynamically growing management consultancy, which connects the emotional world of brands with the fact-based world of finance and figures?

Then get to know more via

We are looking forward to you!

#jobs #career #brandconsultant


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Sustainable commitment pays off – on the brand reputation as well as on the company performance!

Alexander Biesalski talked about why it is worth to act fairly, transparently and authentically in his keynote at the bvik-event. He is convinced: “To be successful, it is inevitable to embed the issue sustainability in the uppermost strategic level from the beginning on.”

Please find the bvik press release here:


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What is the secret of success of strong brands?

#CocaCola, #Apple, #BMW – these are only three examples of successful brands. But what exactly makes these brands so strong? Alexander Biesalski, Founder and Managing Partner at BIESALSKI & COMPANY, discloses the answer to this secret in his interview.

Furthermore, he presents the three out of ten rules of branding techniques, which he considers to be most important and details which one of these offer the greatest potential for success. What all this has to do with a systematic branding approach? Watch the interview!

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Event tip: “Branding in the digital environment“

This is the subject of the “after work” event on 23rd November 2016 where bdvb once more invites interested people to exchange ideas and network in the offices of BIESALSKI & COMPANY in Munich.
In line with the topic, Alexander Biesalski is introducing tools that help to optimise marketing processes and make brand communication in the digital environment more efficient.
If you want to come along you should hurry, since places are limited. So quickly sign up here:

We are looking forward to welcoming you!

#bdvb #BC #digitalbranding
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