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BIESALSKI & COMPANY Brand Value Management
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The management consultancy for brands
The management consultancy for brands

16 followers
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"Reputation is a core element of competitiveness " - this is the opinion of Dr. Frank Mastiaux, he presented at the Handelsblatt Energy Summit.
Follow the link to find out what challenges the CEO of EnBW Energie Baden-Württemberg AG sees for the industry and how his company wants to set bold and creative accents in the future: https://bit.ly/2AWaASa
#Reputation #EnBW #Handelsblatt #BrandConsulting #changemanagement
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Accuracy, the special team culture and insights into the relationship between brand and corporate management - these are the most important aspects Julia Zeidler has taken from her internship at B&C.
To find out how she liked her management consulting experience and what tips she has for future interns please follow the link: https://bit.ly/2RVzyuk
#brandconsulting #brandmanagement #markenfuehrung #praktikum
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Digital transformation, interconnection, change of values - which actual benefits does the brand offer in the process of change?
Alexander Biesalski, Dr. Ulrich Weilnhammer, Alexandra Hahn and other top speakers will answer this question on March 20th at the bvik event "Change - yes we can! The positive influence of a brand on change".
Bosch Energy and Building Solutions is hosting the session in Grasbrunn near Munich.
Not signed in yet? Get one of the limited spots: https://bit.ly/2SImLIV
#BConTour #transformation #brandconsulting #change #brandmanagement #markenfuehrung #bosch #bvik
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The B&C team is back at work and wishes you all the best for 2019!
Full of new energy, Madelaine Mader's current contribution to the "Brand Knowhow" series addresses a fundamental question: How to successfully structure and optimise a company's brand portfolio?
To find out which criteria are important and why the objectification of a brand architecture decision can be critical to success read here: https://bit.ly/2Qk9W5y
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We are ready for Christmas!
In order to prepare for the upcoming holidays we visited the Christmas market at the Münchner Freiheit and tasted the mulled wine.
Résumé: Yummy and really worth a try!

We wish you and your families a joyous and blessed Christmas. Relax and enjoy the time!

#BConTour #merrychristmas
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Back to university!

On Friday, Alexander Biesalski gave a guest lecture at the +Augsburg University.
Within the course ‘Value Based Marketing’ he presented in-depth insights into the topics ‘Brand Value Management’ and ‘Change by Brand’.
We'd like to say thank you to the interested audience for the exciting discussion.

#BConTour #brandmanagement #brandvaluation #change #brandtalk
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Silent luxury from Rhineland-Palatinate: Schramm Werkstätten – the home of sleep
It gets cozy! Here is the third winner profile of our study about German luxury brands. Schramm Werkstätten stands for highest sleeping comfort, craftsmanship and perfection.
What is the vision behind the family business? And what are the challenges for the future?
In an interview with Madelaine Mader Angela Schramm gives open and insightful answers.
To find out more follow this link: https://bit.ly/2RWajFb #BrandBlog #luxurybrands #schrammwerkstaetten
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At the beginning of November we had the privilege of participating once more the “Deutscher Marketing Innovations-Tag” moderated by Prof. Dr. Dr. h.c. Diller. It was an honorable farewell from his work for the “Wissenschaftliche Gesellschaft für Innovatives Marketing”.
We say thank you and wish all the best for the future!
#BConTour #farewell #brandtalk #DeutscherMarketingInnovationsTag #WiGIM
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Improve reputation – despite the tense political and economic atmosphere? Tomasz de Crignis and Joachim Schöpfer reveal how it works! In their latest contribution to BrandBlog, the experts identify four rules for improving corporate reputation.
To read more please follow this link: https://bit.ly/2RxD4HY
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This week, we follow the motto: B&C goes German Excellence Circle – in the new and hip Roomers in Munich!
Organized by the manager lounge, B&C highlighted together with +Dr. Wieselhuber & Partner GmbH, TrueLove and +parfumdreams different perspectives on luxury brands. In summary: an entertaining evening with exciting talks and inspiring conversations afterwards!

By the way, you can find the results of the "German Luxury Brands 2018" study here:
https://bit.ly/2P9z1j1

#BConTour #BrandTalk #LuxuryBrands #LuxuryBrandRanking2018
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