Have you ever wondered why Google keeps pumping out algorithm updates? Do you understand what Google algorithm changes are all about? No SEO or content marketer can accurately predict what any future update will look like. Even some Google employees don't understand everything that's happening ...
I’ll be honest: I don’t spend much time on keeping my freelance business afloat and organized. But not in a bad way. You know how they (but who’s they?) say to spend time on your business, not in it? I never really understood that, but I’m pretty sure it applies here anyway. …
If you are trying to market your services through a blog, make sure that you deliver quality content that users want to read. It's more than keywords and word count. Actually ask yourself, "What do my users want to know?" Google's algorithms are more advanced, which has changed the game regarding search results.
In this post, I can't stress the importance of point #9 enough. Stay consistent. Your blog is an extension of your services, which is part of your work. Create a production schedule, so you can release valuable information at a certain time every week.
This site and podcast has so much valuable information. Every time I feel like I'm stuck, I review his notes or listen to a podcast and I get the guidance and ideas that I need to get ahead of the curve.
Social media has changed the game. Since it's always evolving, it's important that you stay on top of the trends.
There are a variety of different social media platforms out there. Not all are as popular as Facebook or Twitter, but they can be taken advantage of to reach a niche market. However, you first have to find out how to get the most out of each individual platform.
Brands have so many different content marketing channels, it can be tempting to post the same update across multiple social media platforms. But each site has its own unique culture, which means what works on Facebook may not work on Instagram or Twitter. For best results, businesses should create separate social media marketing strategies for... Read more »
Time management is very important. It is also one of the biggest things I struggle with. While I am happy to have had a full plate for the past six months, I find myself not taking the time to work on personal writing projects.