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B. Bonin Bough
Works at Mondelēz International
Attended Hartwick College
Lives in New York, NY
1,061 followers|35,767 views
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Does #podcasting influence your purchasing? This study shows that 63% of listeners bought something a host promoted. http://bit.ly/1E5TL2r
Who knew the hottest entertainment form would be audio?
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Top tech companies are struggling to make desirable features for fitness trackers work consistently.  
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What Can Sending 2 Billion Emails Tell Us About Mobile Email Habits? http://buff.ly/11URsz7  
After reviewing 780 million mobile opens from 2 million campaigns sent to nearly 2 billion email addresses, this is what we have learned.
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Very interesting. Thanks +B. Bonin Bough.
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Let's Hack Problems at Conferences, Not Just Talk About Them http://adweek.it/13xGVeP
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What Do Millennials Really Want? http://adweek.it/1vGRG6G
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A must read by Juliet de Baubigny— Being tech savvy is no longer optional for employees. http://for.tn/1KokYyT
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Viacom's Jeff Lucas on how to #standout in the industry. #BRANDUEvents 
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Digital to Overtake TV Ad Spending in Two Years, Says Forrester
 http://adage.com/article/media/digital-overtake-tv-ad-spending-years-forrester/295694/
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Thanks for the honor Adweek! Congrats to all the movers & shakers on The Adweek 50 http://adweek.it/1vSFMKn
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congrats!
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People
Have him in circles
1,061 people
Antonio Ortiz's profile photo
Mufaddal Zakir's profile photo
LEIVIS CRUZ VIGIL's profile photo
radin dong's profile photo
Merlene Paynter's profile photo
Andrew Miller's profile photo
Natacha Volpini's profile photo
Susan Murphy's profile photo
kuda willings's profile photo
Work
Occupation
Marketing and Advertising
Skills
Digital Strategy, Digital Marketing, Social Media, Strategy, Integrated Marketing, New Media, Marketing Strategy, Social Media Marketing, Strategic Partnerships, Mobile Marketing, Online Advertising, Brand Development, Brand Management, Business, Marketing, Advertising, Entrepreneurship, Startups, Leadership, Marketing Communications
Employment
  • Mondelēz International
    Vice President of Global Digital and Consumer Engagement, 2012 - present
  • Kraft Foods
    Vice President of Global Digital and Consumer Engagement, 2012 - 2012
  • PepsiCo
    Sr. Global Dir. Digital & Social Media, 2009 - 2012
  • Weber Shandwick
    EVP Global Director of Screengrab, 2006 - 2008
  • Ruder Finn Group, Inc.
    SVP Strategy and Architecture, 1999 - 2006
  • New York University
    Adjunct Professor, 2002 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Links
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Story
Tagline
B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelēz International.
Introduction
B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelēz International. He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. 

Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest 2013, he used 3D printing technology build to create customized Oreo cookies in real time.
Bragging rights
I have over ten years of experience in the marketing and advertising space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. Focused on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10 and Mobile Futures, global digital innovation platforms.
Education
  • Hartwick College
    Physics, Political Science
Basic Information
Gender
Male
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