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Bonin Bough
Works at Mondelēz International
Attended Hartwick College
Lives in New York, NY
1,279 followers|58,923 views
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Bonin Bough

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6 essential #skills you can use today to boost your career. #Talent http://buff.ly/21C7Ors 
Each of us has the capacity to spot opportunities, invent products, and build businesses even $100 million businesses. What does it take to turn a small notion into a big success? Crisscrossing the country, I’ve interviewed 200 of today’s creative business leaders including the founders of Linked...
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Auguri A tutti gli amici di Web!
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Bonin Bough

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"Strive not to be a success, but rather to be of value." —Albert Einstein 
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Ah Einstein, my favorite physics geek.
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How @YouTube became the entertainment powerhouse it is today.  http://adweek.it/1PyVtQP  
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Bonin Bough

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Amazon shows of it's #PrimeAir delivery drones — part helicopter, part plane! http://tcrn.ch/1PURqOJ 
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Cool pic!
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Get creative with Christmas gifts this holiday season and design your Oreo Colorfilled pack. #eCommerce http://shop.oreo.com  
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Harvard Business Review says there are 6 things that separate effective leaders from mediocre ones. Read more here: http://bit.ly/20MqFQ6
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People
Have him in circles
1,279 people
Nuala O'Duffy's profile photo
Tom Armitage's profile photo
David Tokheim's profile photo
caress cabrera's profile photo
YouTubeChannels KonChham's profile photo
Theo Vieira's profile photo
Robert Dempsey's profile photo
House of Social's profile photo
Michael Slaby's profile photo
Work
Occupation
Marketing and Advertising
Skills
Digital Strategy, Digital Marketing, Social Media, Strategy, Integrated Marketing, New Media, Marketing Strategy, Social Media Marketing, Strategic Partnerships, Mobile Marketing, Online Advertising, Brand Development, Brand Management, Business, Marketing, Advertising, Entrepreneurship, Startups, Leadership, Marketing Communications
Employment
  • Mondelēz International
    Vice President of Global Digital and Consumer Engagement, 2012 - present
  • Kraft Foods
    Vice President of Global Digital and Consumer Engagement, 2012 - 2012
  • PepsiCo
    Sr. Global Dir. Digital & Social Media, 2009 - 2012
  • Weber Shandwick
    EVP Global Director of Screengrab, 2006 - 2008
  • Ruder Finn Group, Inc.
    SVP Strategy and Architecture, 1999 - 2006
  • New York University
    Adjunct Professor, 2002 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
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Story
Tagline
B. Bonin Bough is the SVP, Chief Media and eCommerce Officer at Mondelēz International.
Introduction
B. Bonin Bough is the SVP, Chief Media and eCommerce Officer at Mondelēz International. He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. 

Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest 2013, he used 3D printing technology build to create customized Oreo cookies in real time.
Bragging rights
I have over ten years of experience in the marketing and advertising space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. Focused on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10 and Mobile Futures, global digital innovation platforms.
Education
  • Hartwick College
    Physics, Political Science
Basic Information
Gender
Male