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B. Bonin Bough
Works at Mondelēz International
Attended Hartwick College
Lives in New York, NY
1,087 followers|42,062 views
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B. Bonin Bough

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Research by Apps Flyer finds video ads keep #mobile #gamers playing longer. http://bit.ly/1FzAd7D  
The research firm says that video ads for games recruit more gamers that are still playing a month later.
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According to ManpowerGroup's annual talent shortage survey, US talent shortage has been at an all-time high for six consecutive years. http://www.sys-con.com/node/3334701
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5 Tips to increase your brand's reach through #contentmarketing. http://entm.ag/1Ihz86C  
Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
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In the #Newfronts battle for program dominance: Web and TV are locked. via Wall Street Journal. http://on.wsj.com/1HWMSn4  
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Looking forward to a great partnership with ChannelSight as we begin our e-Commerce transformation. http://cnnmon.ie/1dPRgYu
DEERFIELD, Ill., May 7, 2015 /PRNewswire/ -- Mondelez International announced today the rollout of a global partnership with ChannelSight that will maximize e-commerce sales opportunities across its digital media touch points such as brands' product pages, social media, video advertising and CRM ...
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#China making major changes to #advertising restrictions. Time to reinvent. http://bit.ly/1zrXTdy  
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B. Bonin Bough

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Brazil’s #tech-savvy, youth community creates an appealing audience for #ecommerce companies. http://entm.ag/1dgpSDb  
The Latin American country, ripe for ecommerce disruption, offers an appealing audience for hopeful U.S. merchants.
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Great developments for #cybersecurity: software detects fake mobile and wifi networks. This has the potential to prevent major data leaks. http://bit.ly/1BgS79S
CoroNet aims to address growing concerns around mobile phone spying.
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Infographic: Get ahead on the trends with this 6-step guide to programmatic. http://bit.ly/1IxZC42
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Infographic: most online news sites are now #mobile-first. onforb.es/1bY5upN
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Exchange Wire study says scaling #Programmatic is a major priority for publishers in 2015. http://bit.ly/1DMo36V 
Media owners have pinpointed scaling programmatic advertising as one of the most important parts of their ad tech plans, according to a...
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FB proves it can still spread conversation & #inspire action with its $10M donation for the #NepalEarthquake. http://bit.ly/1bHp1K4  
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Have him in circles
1,087 people
Natacha Volpini's profile photo
Brian Rudolph's profile photo
Ryan Jones's profile photo
John Eaton's profile photo
Erik Hansen's profile photo
ken joey's profile photo
Mufaddal Zakir's profile photo
Tushar Narkar's profile photo
Keith RedBeard's profile photo
Work
Occupation
Marketing and Advertising
Skills
Digital Strategy, Digital Marketing, Social Media, Strategy, Integrated Marketing, New Media, Marketing Strategy, Social Media Marketing, Strategic Partnerships, Mobile Marketing, Online Advertising, Brand Development, Brand Management, Business, Marketing, Advertising, Entrepreneurship, Startups, Leadership, Marketing Communications
Employment
  • Mondelēz International
    Vice President of Global Digital and Consumer Engagement, 2012 - present
  • Kraft Foods
    Vice President of Global Digital and Consumer Engagement, 2012 - 2012
  • PepsiCo
    Sr. Global Dir. Digital & Social Media, 2009 - 2012
  • Weber Shandwick
    EVP Global Director of Screengrab, 2006 - 2008
  • Ruder Finn Group, Inc.
    SVP Strategy and Architecture, 1999 - 2006
  • New York University
    Adjunct Professor, 2002 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
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Story
Tagline
B. Bonin Bough is the SVP, Chief Media and eCommerce Officer at Mondelēz International.
Introduction
B. Bonin Bough is the SVP, Chief Media and eCommerce Officer at Mondelēz International. He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. 

Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest 2013, he used 3D printing technology build to create customized Oreo cookies in real time.
Bragging rights
I have over ten years of experience in the marketing and advertising space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. Focused on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10 and Mobile Futures, global digital innovation platforms.
Education
  • Hartwick College
    Physics, Political Science
Basic Information
Gender
Male