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Azamali Baig

Communities and Collections

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HOT NEWS: Google+ brands started growing faster than brands on Twitter. Like or dislike? Umm... I mean +1 or -1? :)

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Nissan is hosting our first Google+ Hangout live from the floor of the Chicago Auto Show! Join us at 11AM CST as we discuss the all-new Nissan Pathfinder Concept, streaming live at

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Do you believe there is such a thing as Information Overload, or is it Filter Failure?

I find that people often cite information overload, from e-mail, blogs and social networks, as being an issue, as they haven't set up their filters or picked the sources of their content well. Playing with the +YouTube playlist feature here on Google+, you can see this quick interview with +Morgan Brown and me after SXSW in 2009 where I share my thoughts.

BTW - Toss in some other names you know into the YouTube tab here on Google+. There's a lot more than just music. :)

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Yes, There Will Be Google+ Page Analytics

One of the things holding back some businesses and brands from building and investing time in a Google+ Business Page is the lack of certain features. Chief among those MIA features is certainly analytics: tools to provide insight into who is interacting with your Page and how they are doing so.

Facebook has been at the forefront of providing in-situ analytics. It's Insights feature goes above an beyond in breaking down the various interactions that fans can have with a page's content.

While I've always believed that the makers of the incredible Google Analytics product would not leave Google+ bereft of its own metrical tools, I just stumbled upon proof from the horse's mouth that it's coming.

Buried within the content in the Google+ Your Business site ( is this:

Data trumps guessing every time. That’s why in the coming weeks we will be launching tools to give you access to as much data as possible about your Google+ Page and +1 activity: who’s interacting with your page and how; your users’ demographics; and info about their social activities like +1's, shares and comments -- all to help you learn how social campaigns affect your bottom line.

I don't know how long that has been up, so I don't know what to make of "in the coming weeks," but at least it's good to know that Page analytics are in the plans, and not far off!

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Facebook by numbers
AFTER eight years, scores of lawsuits and a blockbuster movie, Facebook is going public. It is seeking to raise $5 billion from its initial public offering, which would give it an estimated market capitalisation of $80-100 billion—similar to that of fast-food chain McDonald’s. The social network employs only around 3,000 staff, giving it an average revenue of $1.2m per person in 2011. Analysts are quick to point out that the site’s users effectively act as employees, adding content and value for others. Its actual staff and private investors stand to make a small fortune from the floatation. Mark Zuckerberg, the company’s founder and CEO, owns a 28% stake, which will be worth about $28 billion. Facebook’s value is largely derived from its ability to hone adverts to the specific interests of its users. Someone who posts a lot of comments about, say, an engagement, can expect to see more ads for caterers and wedding dresses.


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Delete & Block Google+ Spammers with One Click
Just click "Nuke" next to comment, confirm deletion, and instantly the comment will be deleted and the user will be blocked. No need to visit profiles individually, it all happens from your page.

I'm using it right now and it's the only reason I'm turning comments back on for everyone tonight. This extension caught the attention of +Vic Gundotra.

Install (Google Chrome):

Thanks to +Tzafrir Rehan for developing this great extension and letting me know about it!

Buh-bye, spammers!
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BLOG: Facebook Sucks: Google+ Blows Away Facebook for User Visibility

So why does Google+ – in my opinion – work so much better for smaller businesses than Facebook? Why can unknowns become known so much easier on Google+? There are a couple reasons. Let’s start with the most important: Google Search. Of course, like all social media platforms, Google+ has its very own search feature. But what makes this feature fundamentally different from Facebook is how it is utilized.

For instance, I want each of you reading this to go into Facebook’s search engine and type one simple word: “photos.” What you will find are pages that have this keyword within the title of the page, maybe someone named “photo,” and four relevant photos from your friend’s recent posts. You won’t even see every page relating to photos or content, you’ll just see the ones who thought to put it in the main name of the page. One thing you won’t see is a photo from an unknown content provider, the very thing you would want someone to see – if you are looking for exposure. What you will see is the very thing your News Feed should have produced in the first place: content from your friends – which is hidden and tucked below at the very bottom.

What you have here is a very closed system. Putting friends first, not content. This makes it very hard for individuals or brands that are not known commodities to reach new followers. Now I want you to type the same word “photos” into Google+’s search engine. What you will find is exactly what you searched for: photos.

You will see two different options, “most recent” and “best of.” Most, if not all of the search results, are from individuals the current user does not know – if these posts have been posted publicly. Also, right from these search results the user can then add individuals or pages to their circles. They can click “best of” to see which content is getting the most engagement and visibility, and if you agree with the magnitude of engagement a particular post has acquired you can add right from these results as well. This is how the unknown becomes known: putting content first.

This is virtually impossible on Facebook, which relies on a one-to-one friend network to expand word-of-mouth endorsements. Because of this, Facebook provides a virtual speed bump for the rapid expansion of content that might deserve the added visibility.

Google+ is a search-first social network. Facebook is a friend-first social network. Just notice when you first type something into Facebook. Friends popup first, and you have to scroll down with the arrow keys or cursor to get to search results as opposed to friends. On Google+ it’s the opposite, a keyword search appears first before individuals in your circles.

The next reason Google+ increases the ability to rapidly expand your follower base is “Shared Circles.” Getting in a shared circle can be an additional way to gain followers and grow visibility for the content you produce. Because the framework of Google+ makes it much more appealing to add individuals you may not know than Facebook, an individual might not hesitate to add a shared circle containing hundreds of individuals relating to their interests. Getting in one of these is usually a gift that keeps on giving. Also, relating this back to Google+ search, people can find your shared circles without even following you beforehand – again, if it is shared publicly.

So if you want to grow followers and increase engagement on the content you produce: first create great content, second post it publicly, and third do it on Google+. Facebook sucks.
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