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Ayelet Noff
Works at Blonde 2.0
Attended Tel Aviv University
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Ayelet Noff

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It is with great joy, honor and appreciation that I announce today that +Blonde 2.0  has won not only one, but two top honors in PR Daily’s 2015 Digital PR and Social Media Awards. We won Best PR Campaign of the Year and Best Viral Campaign of the Year. These honors come as a result of our work on the Yo launch campaign which happened last year.
This is an amazing milestone for Blonde 2.0 and we promise to continue to live up to expectations, and even exceed them. Thank you!
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Xxx
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Ayelet Noff

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For anyone who ever wondered what it is that we do here at +Blonde 2.0, this is it in a nutshell. 
Thank you Social Toons (www.socialtoons.com) for making this special dedicated cartoon for me (and Jedi). We deeply appreciate it!
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Pritty good way to put it
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Ayelet Noff

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+United  you lost both myself and +Robert Scoble with his 5.5 million followers on Google+ as customers today. Customers who were loyal and dedicated to you for years. I hope it was worth it for $1500.
 
I've kept this off of Google+, because I tried to deal with +United Airlines over on Twitter. But damn, having 700,000 lifetime miles, along with two VIP travelers who run a PR firm, and a social media loudmouth with millions of followers still isn't enough to get United to take care of a customer and a friend. https://www.facebook.com/RobertScoble/posts/10152617677939655 Sorry, you gotta be on Facebook to see the sordid tale.

I won't fly United if I have a choice. What did that cost them? Well, let's see, my son flies from NYC to SFO every few months. Ayelet and Motti fly from Israel to US every few weeks. I fly around the world. 

All pissed off because of rules. For a flight that won't happen until January. 

Proves that even being a VIP customer (I have 1K status right now) and having millions of followers doesn't matter: United doesn't care. What's amazing is that even the investors aren't winning here: http://www.marketwatch.com/investing/stock/ual

Turns out that pissing off customers is bad for business. Which is why I try not to do it in my job. Sometimes I fail, but I remember that everytime I do fail it hurts everyone involved.
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Job
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Ayelet Noff

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Last week, the Yo team and I did a mega media tour in San Francisco.
We were asked time and time again: How did Yo go viral so quickly and how did you get all that media attention? So during my 18 hour flight back home I wrote the most detailed account to date of how it all happened step by step.

Here's how it all went down:
Guest Post Ayelet Noff, who managed PR for the launch of the viral hit Yo, gives a detailed outline of the events (and PR strategy) which led to Yo’s grand success.
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Nice
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Ayelet Noff

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+TechCrunch's headline says it all: "Mobile Photo And Video Platform mobli Signs Up To The New NASDAQ Private Market"..."That makes the Israel/U.S.-based Mobli possibly the first to announce its intention to join the market". Huge congrats to +moshe hogeg and the mobli team. Read all about company's recent move here: 
 
+TechCrunch's headline says it all: "Mobile Photo And Video Platform mobli Signs Up To The New NASDAQ Private Market"..."That makes the Israel/U.S.-based Mobli possibly the first to announce its intention to join the market". Huge congrats to +moshe hogeg and the mobli team. Read all about company's recent move here: 
On the heels of raising a $60 million round at a $1 billion valuation in November 2013, Instagram competitor Mobli today is announcing another finance move:..
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Ayelet Noff

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February was another great month to be a Blonde 2.0 client!
 
From a $900 million acquisition to the TLV marathon, this has been another great month to be a Blonde 2.0 Client!

Check out February's monthly wrap up: 
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Ayelet Noff

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So very proud to be a finalist!
 
We are incredibly honored to be named a finalist in PR Daily's Digital PR & Social Media Awards in the categories of ‘Best Viral Campaign of the Year’ and ‘Best PR Campaign of the Year’ for our work on the launch of Yo.

The winners will be announced tomorrow. Good luck to all the nominees and may the best agency win!
We asked for the best in all things digital PR communications and social media. See who made it as a finalist in the 2015 Digital PR & Social Media Awards.
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ce jolie
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When I founded +Blonde 2.0 8 years ago, I didn't imagine that I will find my name included in a list with such giants. I am deeply humbled.

http://www.forbes.com/sites/ilyapozin/2014/09/26/the-ten-startup-nation-movers-shakers-you-need-to-know/
There are a number of startup hubs around the world that have grabbed the spotlight. Silicon Valley is the original and most famous, but New York, London, Berlin, Boston, and my own Los Angeles are climbing the ranks. Of course, no list of startup hubs would be complete without talking about [...]
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Ayelet Noff

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My latest article on +VentureBeat - most detailed account to date.
 
Our Founder and Co-CEO Ayelet Noff's guest post on VentureBeat: 

How Yo became one of the most viral apps of all time - step by step - from the PR perspective:

http://venturebeat.com/2014/07/18/how-yo-became-one-of-the-most-viral-apps-of-all-time-step-by-step/
Guest Post Ayelet Noff, who managed PR for the launch of the viral hit Yo, gives a detailed outline of the events (and PR strategy) which led to Yo’s grand success.
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Ayelet Noff

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+RobertWynne was kind enough to include me in his Forbes piece. My 2 cents on best social media strategy for successful PR? Be helpful to reporters - don't only contact them when you need them. Make sure to offer them value as well.
 
Looking for the most winning social media strategies for PR?

Our Founder and CEO, +Ayelet Noff shares on +Forbes that it's all about payoffs and not pestering. "Too often we only try to ‘get a story’ from a reporter, instead of thinking what could be useful/helpful to this writer.”

Read some other great tips from experts around the world: http://www.forbes.com/sites/robertwynne/2014/04/28/winning-social-media-strategies-for-public-relations/
Most social media is a waste of time.  It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors. Less nutritious than cotton candy and more repetitive than Candy Crush, social media [...]
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Nowadays life has become very hectic and troublesome. People have very limited time to live. Only occasions and festivals bring the opportunity to mix up with family, friends and our loved ones. Fresh Fruit Basket with spring Flowers are inevitably adds a sprint of illumination to the atmosphere. Just go through any Online shopping site and Send Valentine's Day Flowers to France.
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Ayelet Noff

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"The AirHelp  #app helps passengers get their rightful compensation and the company doesn't get paid unless you do."

Want to know what you're entitled to? Watch +Henrik Zillmer, CEO and Co-Founder of +AirHelp, on +Fox Business:
 
"The AirHelp  #app  helps passengers get their rightful compensation and the company doesn't get paid unless you do."

Want to know what you're entitled to? Watch +Henrik Zillmer, CEO and Co-Founder of +AirHelp, on +Fox Business:
AirHelp CEO Henrik Zillmer on how passengers can get the compensation they deserve for flight delays or for getting bumped from a flight.
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Ayelet Noff

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Three and a half years ago I started an amazing adventure together with the phenomenal Viber team to launch their revolutionary new app. Over that time Viber grew from being an unknown company to a $900 million exit. 
How? +Robert Scoble  once told me: “I don’t know of any product that didn’t start with us, the tech opinion leaders and early adopters.” And he's absolutely correct. We started with the early adopters and grew our way from there. Read more in my piece on +VentureBeat VB:
 
In this +VentureBeat VB  post, our Founder and Co-CEO Ayelet Noff shares five insights from our experience while doing the PR work of revolutionary mobile app Viber along its path from zero users to a $900 million exit. 
She writes: "Those relationships — which we nurtured with years of constant communication, updates, and above all else loyalty to the writers who covered Viber — ensured that we were always able to share our story with the world."

http://venturebeat.com/2014/02/22/five-pr-lessons-from-vibers-rise-from-zero-users-to-a-900m-exit/
I handled Viber's public relations from its soft launch in Israel until its $900 million acquisition. Here's what you can learn from my experience.
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I would like to know if the whatsapp team did that? I would like to know if Silicon Valley early adopters ever paid attention to whatsapp?
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Have her in circles
8,278 people
vernon ervin Versoza's profile photo
Najib Ismael's profile photo
‫ברק כהן‬‎'s profile photo
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Raihan Ghiffari's profile photo
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Work
Occupation
Public Relations and Digital Marketing
Employment
  • Blonde 2.0
    I'm CEO Bitch, 2006 - present
  • ICQ
    Marketing Director, 2002 - 2006
Basic Information
Gender
Female
Relationship
In a relationship
Other names
Blonde 2.0
Story
Tagline
Socializing Brands +
Introduction
Lover of social media and all things tech related. Caffeine addict.
Education
  • Tel Aviv University
    MBA, 2003 - 2007
  • Brandeis University
    BA, 1994 - 1997