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Ayelet Noff
8,252 followers -
Socializing Brands +
Socializing Brands +

8,252 followers
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It is with great joy, honor and appreciation that I announce today that +Blonde 2.0  has won not only one, but two top honors in PR Daily’s 2015 Digital PR and Social Media Awards. We won Best PR Campaign of the Year and Best Viral Campaign of the Year. These honors come as a result of our work on the Yo launch campaign which happened last year.
This is an amazing milestone for Blonde 2.0 and we promise to continue to live up to expectations, and even exceed them. Thank you!

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So very proud to be a finalist!
We are incredibly honored to be named a finalist in PR Daily's Digital PR & Social Media Awards in the categories of ‘Best Viral Campaign of the Year’ and ‘Best PR Campaign of the Year’ for our work on the launch of Yo.

The winners will be announced tomorrow. Good luck to all the nominees and may the best agency win!

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For anyone who ever wondered what it is that we do here at +Blonde 2.0, this is it in a nutshell. 
Thank you Social Toons (www.socialtoons.com) for making this special dedicated cartoon for me (and Jedi). We deeply appreciate it!
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When I founded +Blonde 2.0 8 years ago, I didn't imagine that I will find my name included in a list with such giants. I am deeply humbled.

http://www.forbes.com/sites/ilyapozin/2014/09/26/the-ten-startup-nation-movers-shakers-you-need-to-know/

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+United  you lost both myself and +Robert Scoble with his 5.5 million followers on Google+ as customers today. Customers who were loyal and dedicated to you for years. I hope it was worth it for $1500.
I've kept this off of Google+, because I tried to deal with +United Airlines over on Twitter. But damn, having 700,000 lifetime miles, along with two VIP travelers who run a PR firm, and a social media loudmouth with millions of followers still isn't enough to get United to take care of a customer and a friend. https://www.facebook.com/RobertScoble/posts/10152617677939655 Sorry, you gotta be on Facebook to see the sordid tale.

I won't fly United if I have a choice. What did that cost them? Well, let's see, my son flies from NYC to SFO every few months. Ayelet and Motti fly from Israel to US every few weeks. I fly around the world. 

All pissed off because of rules. For a flight that won't happen until January. 

Proves that even being a VIP customer (I have 1K status right now) and having millions of followers doesn't matter: United doesn't care. What's amazing is that even the investors aren't winning here: http://www.marketwatch.com/investing/stock/ual

Turns out that pissing off customers is bad for business. Which is why I try not to do it in my job. Sometimes I fail, but I remember that everytime I do fail it hurts everyone involved.

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My latest article on +VentureBeat - most detailed account to date.

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Last week, the Yo team and I did a mega media tour in San Francisco.
We were asked time and time again: How did Yo go viral so quickly and how did you get all that media attention? So during my 18 hour flight back home I wrote the most detailed account to date of how it all happened step by step.

Here's how it all went down:

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+RobertWynne was kind enough to include me in his Forbes piece. My 2 cents on best social media strategy for successful PR? Be helpful to reporters - don't only contact them when you need them. Make sure to offer them value as well.
Looking for the most winning social media strategies for PR?

Our Founder and CEO, +Ayelet Noff shares on +Forbes that it's all about payoffs and not pestering. "Too often we only try to ‘get a story’ from a reporter, instead of thinking what could be useful/helpful to this writer.”

Read some other great tips from experts around the world: http://www.forbes.com/sites/robertwynne/2014/04/28/winning-social-media-strategies-for-public-relations/

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+TechCrunch's headline says it all: "Mobile Photo And Video Platform mobli Signs Up To The New NASDAQ Private Market"..."That makes the Israel/U.S.-based Mobli possibly the first to announce its intention to join the market". Huge congrats to +moshe hogeg and the mobli team. Read all about company's recent move here: 
+TechCrunch's headline says it all: "Mobile Photo And Video Platform mobli Signs Up To The New NASDAQ Private Market"..."That makes the Israel/U.S.-based Mobli possibly the first to announce its intention to join the market". Huge congrats to +moshe hogeg and the mobli team. Read all about company's recent move here: 

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"The AirHelp  #app helps passengers get their rightful compensation and the company doesn't get paid unless you do."

Want to know what you're entitled to? Watch +Henrik Zillmer, CEO and Co-Founder of +AirHelp, on +Fox Business:
"The AirHelp  #app  helps passengers get their rightful compensation and the company doesn't get paid unless you do."

Want to know what you're entitled to? Watch +Henrik Zillmer, CEO and Co-Founder of +AirHelp, on +Fox Business:
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