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Axel Quack
Works at frog design inc.
Attended Berlin School of Creative Leadership
Lives in Munich, Germany
860 followers|98,262 views
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Axel Quack

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2015 starts with a big (personal) bang. Sad and really, really good news. The sad part is I will leave Cologne, the good part is I will join on of the best global product strategy and design firms. YESSSSSSSSSSSSSSS.
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Axel Quack

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You've got an App. It works well. Its being downloaded. Job done? Many marketers seem to think so but this is actually just the beginning.  25% of all apps are used just once after download, then discarded. Comparatively few apps enjoy regular and valuable usage.

This first edition of Think with Google Live looks at the strategies and marketing initiatives helping brands succeed on app re-engagement – as well as unearthing some of the common pitfalls.

Share your questions and comments using #ThinkLive  for a chance to see them answered live during the Hangout on Air!

Moderated by Jon Mew, Chief Operating Officer, IAB UK.

With:
Matthew Goldhill, Creative Strategist, Mobile 5
David Sandler, Global Account Director, Fetch
Max Macintosh, Speacialist Agency Head, Google
This Hangout On Air is hosted by Google UK for Business. The live video broadcast will begin soon.
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Think with Google Live – Mobile Apps: A New Age of (Re-) Engagement
Fri, January 30, 2015, 8:00 AM
Hangouts On Air - Broadcast for free

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Axel Quack

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Really sad! When algorithms start to #fail. Uber Surge... #sydney #cbd 
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Outstanding idea! "The Random Darknet Shopper is an automated online shopping bot which we provide with a budget of $100 in Bitcoins per week. Once a week the bot goes on shopping spree in the deep web where it randomly choses and purchases one item and has it mailed to us." https://wwwwwwwwwwwwwwwwwwwwww.bitnik.org/r/
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I am collecting more sources on the term "Smart Cities". Any blogs etc. you can recommend? #help
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How an Apple security expert 'bricked' his brand new jeep
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860 people
AXEL CHAVERRI's profile photo
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Stefan Evertz's profile photo
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Axel Quack

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Some moviegoers in Moscow were in for a surprise this past week. Ikea secretly replaced the stadium seating at one of the city's newest theaters with complete bedrooms. Instead of sitting in a...
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Smart objects that blend fashion and our everyday lives will kill off the internet of things in 2015, according to Cedric Hutchings CEO of Withings
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Orient yourself with the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences.
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We’ve been keeping an eye on Kamcord as the platform for in-app gameplay recording and sharing grows, and today the company is announcing another round of funding, new milestone stats, and upcoming...
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Have him in circles
860 people
AXEL CHAVERRI's profile photo
heiko keppel's profile photo
Stefan Evertz's profile photo
Rattana Tahwan's profile photo
Won Il's profile photo
Andrea Dubois's profile photo
Thomas Kloubert's profile photo
Jeffrey Romano's profile photo
Axel Relles Moreno's profile photo
Work
Occupation
Associate Strategy Director at frog
Skills
Passion, Transformation Design, Opportunity Framing, Disruptive Innovation, Design Fiction, Culture Transformation, Ideation Leadership, Storytelling, Facilitation, Gamestorming, Business Model Prototyping, Pitch Decks, Research Synthesis
Employment
  • frog design inc.
    Associate Strategy Director, 2015 - present
  • various universities
    Assistant Professor, 2010 - present
    Design Thinking, Future Talent Recruitment & Pipelining, Facilitation, Mediation, Agile Coaching, Small Group Methods
  • Pixelpark (Publicis Groupe)
    VP, Director for Innovation and Head of Innovation Lab, 2011 - 2015
    Secondment to accelerate transformation and turnaround: Transformation Design, Opportunity Framing, Disruptive Innovation, Design Fiction, Culture Transformation, Ideation Leadership, Storytelling, X-level Executive Workshops & Facilitation, Gamestorming, Business Model Prototyping, Pitch Decks, Research Synthesis and Immersion, Enabling talent, Innovation Management, Large Group Interventions e.g. RTSC, Open Space
  • Pixelpark (Publicis Groupe)
    Senior Consultant, 2008 - 2011
    UX Design, User-Centered Design, Iterative Design Evolutions, Participatory Design, Contextual UI, Storytelling, Validation Research, Stakeholder interviews and alignment, Qualitative user research and contextual inquiry, Internet/Information Technology Consultant, Information Architecture
  • 24/7 medien produktion
    Consultant, 2007 - 2008
    New Business Growth, New Media and Digital, Product Development on Software and Video Production, MVP release, Project Management, Scrum and Kanban, Design & Development Team Lead, Service Design, Marketing Strategy
  • Agentur+Leven+Hermann
    Designer, 1999 - 2002
    Customer Journey, User Flows and Wires, GUI design & coding, driving digital business
  • tools and tales
    Founder, Entrepreneur, 2002 - 2003
    Founder, Entrepreneur, New Media and Digital
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Munich, Germany
Previously
Cologne, Germany - Amsterdam, Netherlands
Links
Story
Tagline
Transformation | Strategy | Innovation | Creative Technology
Introduction
In my work I aim to establish a human-centered, interdisciplinary process that creates desirable and sustainable changes in behavior and form – of individuals, systems and organizations – often for socially progressive outcomes. Design, in my experience, is about applying contextual skills in non-traditional territories, which then yield non-traditional, creatively designed outputs; i.e., new roles, new organizations, new systems, and disruptive business models can be formed.

Biography 

Success is not linear, and sometimes life does not go according to plan. But somehow we are convinced that forcing square pegs into round holes is how we succeed.

I have always followed my instincts, which has often meant taking a detour from the typical linear plan for success. I constantly seek unique and explorative experiences to build expertise through direct participation. I have engaged in a diversity of activities: from living on the streets of Amsterdam to running a punk mail order to cofounding a FabLab (Fabrication Laboratory) and a Coworking Space that challenges standard modes of working. My educational background is equally diverse; I have an degree in Engineering, a Master of Fine Arts, and an MBA. I am often invited as a Guest Lecturer to share my work on design strategy and innovation at architecture, design, engineering, and business schools internationally.
Education
  • Berlin School of Creative Leadership
    2010 - 2012
    Entrepreneurial Marketing, Negotiation & Decision Making, Agile Leadership, Intellectual Property Law (US-specific), Business Law & Ethics (US-specific), Innovation & Marketing, Business Strategy, Finance & Valuation, Applied Accounting, Cross-Cultural Management (China & Japan)
  • Academy of Media Arts Cologne
    2005 - 2007
    Artistic displines (Film and Art), Movie Production, Creative and Experimental Coding, Media Theory and Aesthetics
  • SAE Institute Cologne
    2000 - 2001
    Coding, Design, Economics
  • College for Economy & Management Mönchengladbach
    Economics, 1994 - 1995
    Business Administration, Accounting, Economics, Marketing
Basic Information
Gender
Male
Looking for
Networking