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Axel Hoehnke
Works at RadioOpt
Attended Christian-Albrechts-Universität,
Lived in Hamburg
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Axel Hoehnke

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In Südkorea gibt es mit Dot die erste Smartwatch, die Braille darstellen kann. Das Wearable mit Blindenschrift kostet zum Release knapp 300 Dollar.
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Axel Hoehnke

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What´s next in SmartCities and this thing called Internet of Things?

Come to #MLOVE   #FutureCityCampus  Hamburg and find out yourself. See what´s cooking when #IBM , #Cisco  ... show best practices in the smart  #containers , packed with HighTech.

Here is Harald Neidhardt, MLOVE Founder and Curator
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Axel Hoehnke

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Hey   #startups  - Read, what´s cooking in #Istanbul  
When I discussed the organisation with Burak Yaman, before the start of Startup Weekend Istanbul, we decided to focus on the food. Thanks to him we had the venue, Koç Incubator, so that important part was covered. Food was the second focus. All credits go to Mine, our Chief Disruption Officer atStage-Co, who took care of the sponsored food. Not as easy as it writes down, but a struggle till the last minute. We also tried sponsor money but failed...
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Axel Hoehnke

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Raise your own #unicorns - Scott´s View 
UPDATE: The 2015 edition of my marketing technology landscape is now available, charting 1,876 different companies and open source projects. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, …
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Axel Hoehnke

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The American industrialist Henry Ford, regarding diminishing customer surveys on early cars, once famously quipped, “If I had asked people what
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Axel Hoehnke

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MobileMessaging - the war is on today, Monday 23.03 | http://buff.ly/1IgG8O3 #MobileMonday #Duesseldorf
#MobileMessaging war is on Monday 23.03.15
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Axel Hoehnke

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Smartphones sind selbstverständlich und überall. Und dank Apple interessieren sich nun auch Millionen für "smarte Uhren". 
Was  und wie Händler dieses Interesse verstehen und praktisch für sich nutzen können, das besprechen wir am 25 und 26 Juli 

Mobile Marketing gilt als wichtigster Kommunikationskanal und erlebt mit der Apple Watch seinen finalen Durchbruch. 
Praxisbeispiele und was hinter den Trends steckt
Welche Chancen bieten sich stationären Händlern?
Einfache Tipps zum Ausprobieren
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Axel Hoehnke

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Axel Hoehnke

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#MobileMonday - Global Chapter Meeting in Frankfurt, #mobikon .  Thanks to +SiimEspenberg, +TanguyDeLestré, +BenBickford, +ChrisKettle, +GeoffBallinger, +IsmoRantala, +JoRabin, +NorbertSagnard, +JacquesKruseBrandao, +Raymond Buckle, +Laurent Buckle, +Susanne Conrad, Karen, +ChristophStössel, +KyleEllicott, +JewellSparks, +RainerRichter, +MarkWächter, +ChristianBreitschwerdt, +GregWarner, +KevinLloyd, +JoshuaFenn and the one and only +LubnaDajani 
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Axel Hoehnke

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getting closer with skype translator 
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Axel Hoehnke

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Mobile ads boost engagement among Millennials seeking insurance or financial services http://hubs.ly/y0DBgC0
mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal
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Work
Occupation
Marketeer and Tech Enthusiast
Skills
Go to market planning and implementation for tech products and services
Employment
  • RadioOpt
    CxO, 2015 - present
    RadioOpt is the trusted source to measure Quality of Experience on large scale. Fully audited and approved by German laws.
  • Sembassy
    Managing Partner, 2002 - present
    Sembassy helps companies to master the go to market challenge. Domain expertise is ad tech and mobile industry. Role model is Executive Consulting and Temp Management mandates.
  • MobileMonday
    Founder Hamburg, 2007 - present
    Executive Board MobileMonday Germany e.V. is a not for profit organization. The network organizes events and conferences in 70 countries to foster global innovation around mobile.
  • Smaato Inc.
    VP Strategy, 2011 - 2013
    One of largest mobile media monetization platforms. Managing more than 1 billion ad requests per day is big data. Ads for apps and mobile websites.
  • Microsoft
    Atlas Publisher Suite, 2008 - 2009
    Atlas let´s publishers understand, how to read and address 3.rd party inventory with owned and operated data. Atlas works across any digital channel and integrates rapt yield management.
  • Elisa Oyj
    Director E & M Commerce, 1999 - 2000
    Elisa – the former Helsinki Telephone Corporation invests 1999 into German fixed line networks and leverages the Finnish know how into the German market place.
  • Thomson Multimedia
    Sales Director National Chains, 1998 - 1999
    Thomson´s is 1999 among the 5 largest makers of consumer electronics and broadcasting technology providers. It´s German CE business relies on patents such as NTSC, PAL as well as MP3
  • Premiere Pay TV
    Director Field Sales DE, 1994 - 1998
    Premiere Pay TV is in 1997 the Digital TV platform, owned by Bertelsmann, Kirch and Canal+ and serves more than 2 million households in Germany and Austria
  • Mars, Incorporated
    Marketing & Sales DE, 1992 - 1994
    Mars is the world leader in all their businesses serving customers with some of the strongest consumer brands worldwide (Mars, M&Ms, Snickers, Twix, Bounty…)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Hamburg - Berlin - Helsinki - Duesseldorf - Muenchen - London - Wien - San Francisco - singapore
Contact Information
Work
Mobile
+49.173.952.8000
Email
Story
Tagline
.all things mobile
Introduction
#Hamburg, #tech, #mobile, #speaker, #consultant
Bragging rights
axelhoehnke.com
Education
  • Christian-Albrechts-Universität,
    Marketing & Innovationsmanagement
Basic Information
Gender
Male
Other names
axelhoehnke, axel höhnke