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Axe is a Cool Iconic Brand launched in India in 1999 in the form of Axe Deodorants. It is the largest selling male deodorant in India & has a variety of male grooming products like, Axe Aftershave Lotions, Axe Body Wash, etc...
With its cool seductive fragrances and packaging, the brand has established itself as the top male grooming brand by coming up with a constant stream of new ideas to keep guys a step ahead in the mating game.