Profile

Cover photo
Aviva Jorstad
Worked at Portent Interactive
Attended Lake Washington High School
Lives in Eagle, Wisconsin
132 followers|4,664 views
AboutPostsPhotosVideos+1's

Stream

 
Shots of the #12thman crowd from 17 stories up in the #smithtower, courtesy of +josh Patrice. So awesome and I wish I was there!!
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
Brilliant. Great arguments in here for mid-sized brands and social. Check it out!
 
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

Super Bowl ad spots are going for $3.8 million this year. So how can mid- to-small-size companies get in on the action this Sunday? In her latest Portent blog post, +Katie L Fetting lays out why social media advertising through Facebook and Twitter is the way to go.

http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm

#Marketing   #SocialMedia
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
Great to see the major sports leagues doing things right. I love this example of a property engaging its audience by rewarding them for growing the promotion. More people involved = bigger prizes.

"The hook? The longer fans tweeted #MLBTVme and kept it a trending hashtag, the more prizes the league gave away."

Awesome.
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
I visited this park years ago. Missed out on a sunset like this though. Amazing!
 
Spring Break: California's Joshua Tree

Get in touch with nature for spring break at California’s famous Joshua Tree. Hike the day away on one of twelve self-guided nature trails, try your hand at rock-climbing, or explore the backcountry on a mountain bike (if you’re Lucky you’ll find the remnants of an old gold mine). This area is also rich in culture, so get in your dose of the arts with the whole family at the Joshua Tree Art Gallery or the Noah Purifoy Foundation, an outdoor sculpture exhibit. Come and be inspired by all the wonders of Joshua Tree!
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
Getting pumped to write a big strat plan. Insert motivational 80s arena rock song here. Any suggestions?
1
Add a comment...
Have her in circles
132 people
Logan Justice's profile photo
Beth-Alison Berggren's profile photo
 
"The omni-channel consumer expects everything to be readily available at his or her fingertips and expects the overall brand experience to be similarly accessible."
 
Omni-channel is the new integrated marketing.
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
My girl is smart! See what +Katie L Fetting has to say about branding and details. Even seasoned Mad (Wo)men will pick up a tip or two.
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
This = me being nerdy with GA at work. Check it out!
 
3 Hidden Optimization Tips in Google Analytics

In our latest blog post, +Aviva Jorstad writes about three advanced tips to help you get the most out of some hidden optimization opportunities in Google Analytics.

http://www.portent.com/blog/analytics/google-analytics-website-optimization-tips.htm

#Analytics   #Measure  
3
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
Search dominance = insane profitability and a focused company vision. Social dominance = a punch in the face to Facebook. Upshot? What do you think?
1
Add a comment...

Aviva Jorstad

Shared publicly  - 
 
We may be in last place, but we've got three legitimate AL Rookie of the Year candidates
1
Add a comment...
People
Have her in circles
132 people
Logan Justice's profile photo
Beth-Alison Berggren's profile photo
Work
Occupation
Digital Marketing
Skills
Internet marketing strategy development, team building & leadership, product and brand strategy, relationship management, analytics reporting, intellectual property management and contract negotiation, brand identity, creative direction, and new product/market research
Employment
  • Portent Interactive
    Director of Accounts, 2009 - 2013
  • Jarden Corporation
    Licensing Coordinator, 2006 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Eagle, Wisconsin
Previously
Kirkland, Washington - New Rochelle, New York - Eugene, Oregon - San Francisco, California - Astoria, New York - Seattle, WA
Story
Introduction
I am a digital marketing professional. I recently ended a 4-year stint at Portent Inc, a Seattle-based Internet marketing company, with a focus on content and search for medium to large size ecommerce brands. As Director of Accounts, I led client strategy and communications, as well as team development and internal workflow.

When I'm not nerding out on the Internet, you can find me running, playing baseball, and skiing (although, not all at once).  I'm a naturally curious person, have a wicked penchant for wandering, and hope to one day see all the corners of the world.  What's next?? 
Education
  • Lake Washington High School
  • Iona College
    Psychology, English, 2000 - 2004
  • University of Oregon
    MBA, Sports Marketing, 2004 - 2006
Basic Information
Gender
Female
Aviva Jorstad's +1's are the things they like, agree with, or want to recommend.
Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff
www.portent.com

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing fro

4 Science-Backed Reasons Our Brains Love Lists
www.fastcompany.com

Lists are readily recognizable bite-sized and easy to digest. No wonder they make such fetching brain food.

Lucky Brand
plus.google.com

The Official Lucky Brand Page.

Credit Cards for Fair Credit - Creditnet
www.creditnet.com

Start rebuilding fair credit with these top-rated credit cards. Sign up to turn your fair credit into good credit today!

Alaska Hotels, Alaska Tours & Alaska Vacations - Princess Lodges
www.princesslodges.com

Alaska tours, hotels and vacations by Princess Tours. Princess Tours is a division of Princess Cruises. Founded in 1972 and headquartered in

0% Interest Credit Cards - No interest on purchases & transfers up t...
www.creditnet.com

Find the best 0% interest credit cards - No interest for up to 21 mo. on purchases & balance transfers. Start saving money today!

Women's Clothing & Apparel - Lucky Brand Jeans
www.luckybrand.com

Shop the best fitting designer jeans, graphic T-Shirts, jewelry, and shoes for women. With LuckyBrand.com you'll get the lowest prices on o

Designer Jeans, Graphic T-Shirts, Jewelry, and Shoes, for Men and Guys -...
www.luckybrand.com

Shop the Lucky Brand Mens Collection featuring the full line of jeans, graphic t-shirts, shorts, boxers and more.

Denali Princess Wilderness Lodge - Denali Hotel - Princess Lodges
www.princesslodges.com

Denali hotels: Denali Princess Wilderness Lodge - the premium riverside accommodation in the area. An expansive deck overlooks Denali Nation

Alaska Hotels & Lodges - Princess Alaska Lodges
www.princesslodges.com

Princess Alaska Lodges and business-friendly hotels are the perfect complement to the rugged beauty of Alaska.

Stitcher Radio - News & Talk - Apps on Android Market
market.android.com

Listen on demand to over 5,000 radio shows, live stations, and podcasts. Listen to your favorite news, comedy, sports, talk and storytelling

OK Go turns Chevrolet Sonic into a one-car band - Autoweek
www.autoweek.com

Meme-hunting, retweeting, tumbling aficionados of cyberculture need no introduction to OK Go, the musical ensemble famed for its ludicrously

Lucky Brand (LuckyBrand) on Twitter
www.twitter.com

Lucky Brand (LuckyBrand) is on Twitter. Sign up for Twitter to follow Lucky Brand (LuckyBrand) and get their latest updates

PPC specialist
www.portent.com

An Internet Marketing Company. Blog; Facebook; twitter; Linked in. Portent, Internet marketing company. Pull Me. SEO Be Visible; PPC Be Effi

Avoid e-mailing the wrong people: A quick tip
www.conversationmarketing.com

My clients don't really have my best interests at heart. They all have names like 'Joe' or 'Jane' or whatever. So it's really, really easy

Basic Guide to Email Design
www.portent.com

Though not as popular as it used to be, email remains a viable component of a good marketing strategy. Here are basic email design best prac

TechCrunch | How the IPO Ruined Google
techcrunch.com

I’m a Google-phile. Or at least, I was. Lately, my gut’s felt a bit wobbly every time someone mentions the big G. Page, Brin and company hav

7 Celebrities on Twitter We Could Actually Learn From
www.portent.com

Everyone could learn some lessons from these seven celebrities on Twitter.

Thoughts on United Way of King County’s Hunger Challenge - Good Food Life
www.fullcircle.com

Today marks day five of the United Way of King County's Hunger Challenge and although I didn't participate in the challenge, which c

Humor & Sharing Behavior: How Laughter Rules the Web
www.portent.com

Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in H