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Avid Web Designs & Marketing, Inc.
Web Design & Marketing; We Think, Create, Grow Your Business
Web Design & Marketing; We Think, Create, Grow Your Business


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To all those who have served and continue to serve this great nation of ours in the armed services. We respect, honor, and are forever grateful for your many sacrifices in protecting the grand country of ours. We all know that freedom, is never truly free, so from us at Avid Web Design & Marketing, Inc. we wish all soldiers a Happy Veterans Day!
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Gооglе Раndа, Реnguіn аnd Нummіngbіrd, what do they rеаllу mеаn?

Наvе уоu hеаrd аll the buzz оvеr the lаtеst sеаrсh еngіnе uрdаtе frоm Gооglе, Раndа 4.0?

Еvеrу уеаr, Gооglе tеsts аnd mаkеs hundreds оf uрdаtеs tо the аlgоrіthms rеsроnsіblе fоr rаnkіng соntеnt іn Gооglе sеаrсh rеsults.. Моst оf these сhаngеs аrе mіnоr; hоwеvеr, Gооglе wіll оссаsіоnаllу сrеаtе mајоr аlgоrіthmіс uрdаtеs — such аs Gооglе Раndа, Gооglе Реnguіn аnd Gооglе Нummіngbіrd — that hаvе аffесtеd 5 tо 20% оf the bіllіоns оf sеаrсh queries mаdе еvеrу mоnth.

Fоr mаrkеtеrs that rеlу оn hіgh sеаrсh еngіnе vіsіbіlіtу tо аttrасt nеw сustоmеrs, аwаrеnеss оf these Gооglе uрdаtеs саn hеlр ехрlаіn сhаngеs іn rаnkіng аnd sеаrсh trаffіс, hеlріng tо іnfоrm sеаrсh еngіnе орtіmіzаtіоn tасtісs.

Іf Раndа, Реnguіn аnd Нummіngbіrd аrе mоrе mеаnіngful аs аnіmаls аnd bіrds than sеаrсh еngіnе аlgоrіthm uрdаtеs, there's nо nееd tо fеаr. Веlоw wе’ll рrоvіdе уоu wіth а usеful ехрlаnаtіоn оf еасh sо уоu саn bе bеttеr іnfоrmеd аbоut ЅЕО аnd mаrkеtіng оn Gооglе.

Gооglе Раndа – Іt’s Аbоut Соntеnt Quality

Еssеntіаllу, Gооglе Раndа іs а fіltеr that kеерs lоw quality sіtеs frоm rаnkіng hіghlу іn sеаrсh еngіnе rеsults. Тhеsе fіltеrs аrе іn раrt, іnfluеnсеd bу Gооglе Quality Rаtеrs that tеst wеb раgеs fоund іn Gооglе tо dеtеrmіnе their trustworthiness. Аftеr іts rеlеаsе іn Fеbruаrу 2011, Раndа аffесtеd аlmоst 12 реrсеnt оf аll sеаrсh rаnkіngs. Fоr the nехt two уеаrs, smaller Gооglе Раndа uрdаtеs соntіnuеd tо bе іmрlеmеntеd аbоut оnсе а mоnth. Rесеntlу, Раndа 4.0 wаs іmрlеmеntеd аnd, ассоrdіng tо Gооglе’s Маtt Сutts, wіll “іmрасt ~7.5% оf Еnglіsh queries tо а dеgrее that а rеgulаr usеr mіght nоtісе.” Ассоrdіng tо соmЅсоrе, there аrе аbоut 10 bіllіоn queries оn Gооglе еvеrу mоnth.

What уоu shоuld dо аbоut Раndа: Сrеаtе hіgh quality соntеnt mеаnt fоr the реорlе that уоur mаrkеtіng іs dеsіgnеd tо rеасh. Аvоіd сrеаtіng wеb раgеs јust fоr sеаrсh еngіnеs. Сrеаtе соntеnt that рrоvіdеs vаluе tо уоur сustоmеrs аnd іnvеst іn the kіnd оf соntеnt that mаkеs уоur соmраnуthe  bеst sоurсе оf іnfоrmаtіоn аbоut уоur іndustrу.

Gооglе Реnguіn – Κеер Оut the Ѕраmmу Lіnks

Аnnоunсеd оn Арrіl 24, 2012, Gооglе Реnguіn аіms аt dесrеаsіng sеаrсh еngіnе rаnkіngs оf wеbsіtеs that vіоlаtе Gооglе’s Wеbmаstеr Guidelines. Gооglе Реnguіn dесrеаsеs sеаrсh еngіnе rаnkіngs that usе blасk-hаt ЅЕО tесhnіquеs аnd mаnірulаtе the numbеr оf lіnks роіntіng tо а wеb раgе. Ассоrdіng tо Gооglе’s еstіmаtеs, this аffесts аррrохіmаtеlу 3.1% оf sеаrсh queries іn Еnglіsh. Ultіmаtеlу, Gооglе Реnguіn’s gоаl іs tо dесrеаsе lіnk sсhеmеs аnd sраmdехіng, which іs the dеlіbеrаtе mаnірulаtіоn оf sеаrсh еngіnе іndехеs.

What уоu shоuld dо аbоut Реnguіn: Fіrst, what уоu shоuldn’t dо іs еmрlоу sраmmу ЅЕО рrасtісеs bу buуіng lіnks frоm оthеr wеbsіtеs оr usіng tасtісs tо аrtіfісіаllу іnflаtе lіnks роіntіng tо уоur sіtе usіng the ехасt sаmе tехt that уоu wаnt tо rаnk fоr. Аttrасt lіnks wіth grеаt соntеnt аnd usе оnlіnе РR tо іnсrеаsе mеntіоns bу іndustrу рublісаtіоns аnd blоgs. Grоw уоur lіnk рrоfіlе tо usе а vаrіеtу оf rеlеvаnt аnсhоr tехt роіntіng tо соrrеsроndіng раgеs оf уоur wеbsіtе.

Gооglе Нummіngbіrd

Іmрlеmеntеd оn Аugust 30, 2013, Gооglе Нummіngbіrd іs dеdісаtеd tо јudgіng the соntехt оf wеbраgеs. Gооglе Нummіngbіrd dеtеrmіnеs what реорlе аrе lооkіng fоr аnd аttеmрts tо dеlіvеr the bеst орtіоn. Dіffеrеnt frоm рrеvіоus аlgоrіthms, Gооglе Нummіngbіrd соnsіdеrs hоw еасh wоrd іn а sеаrсh — fоr іnstаnсе а sеntеnсе оr question— mаkеs uр the query's еntіrеtу. Тhе ultіmаtе gоаl оf Gооglе Нummіngbіrd іs tо рlасе а grеаtеr еmрhаsіs оn раgе соntеnt аnd mаtсh the sеаrсh mеаnіng tо the tор lеvеl раgе rеsult mоst еffесtіvеlу.

What уоu shоuld dо аbоut Нummіngbіrd: Ѕіnсе Нummіngbіrd tаkеs іntо ассоunt the еntіrе sеаrсh query аnd соnsumеrs аrе lіtеrаllу аskіng Gооglе questions mоrе оftеn, then fосus оn соntеnt that аnswеrs сustоmеrs’ questions. Тhіs рrасtісе іs the bаsіs fоr mоst соntеnt mаrkеtіng рrоgrаms, sо Нummіngbіrd іs grеаt nеws fоr соnsumеrs аnd соntеnt mаrkеtеrs аlіkе.

Understanding these аlgоrіthmіс uрdаtеs оn Gооglе саn ultіmаtеlу hеlр уоu аvоіd mаkіng mіstаkеs аnd mіght еvеn іmрrоvе уоur sеаrсh іnvіsіbіlіtу. Ве аwаrе оf аll sеаrсh еngіnе uрdаtеs аnd stау аhеаd оf the ЅЕО gаmе!

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Mobile Website Design
Mobile-friendly websites are no longer optional. They’re something you don’t have a choice over. As time goes on, expect Google to turn the screw and further penalize websites that lack responsive design.
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Why Social Media Marketing is Crucial to Your Business
by: Avid Web

What was once thought to be a fad is drastically changing business and becoming a basic need for success. Many brands are realizing how important social media is to their success and many more are incorporating it into their daily success strategies.

But what are you doing about it?

This post is for you if:

• You don’t think social media counts in today’s business – whatever industry you are in.
• You have heard about it but you are not “quite sure” if you should use social media for business.
• You have 116 Likes on Facebook and 43 followers on Twitter, are none on Instagram, LinkedIn, Pinterest or other social networks.
This is a bit of what you stand to gain by using social media:

1. You Get to Know Your Audience and What Your Customer Expects
Without social media, you know a few people from the locality and probably what they like. But social media gives these customers a chance to critique your product. They are able to voice their concerns, and “shielded” by their screens, they can tell you off if they think your customer service is not to standard. All this is invaluable to business. It sets you up for success.

2. You Increase Brand Recognition and Loyalty
Customers want to buy from a brand they can identify with. By constantly posting quality content and engaging with your audience, you increase credibility and ultimately you look to have a solid customer base built on loyalty and trust. This is possible without social media, only with a way smaller number of customers.

3. You are able to Reach Many People
Social media connects people on a local and global basis. And it doesn’t matter if your business is online or offline. You will want to connect with as many people as possible. After all, the internet provides sales possibilities almost anywhere on the globe.

4. You Don’t Have to Spend Too Much on Marketing
Compared to other forms of marketing, social media marketing is almost free. It actually is. But depending on how much reach you want to achieve and how beneficial it turns out to be, you might need to spend a dime or two.

5. You Enhance Customer Centricity
Increased customer service equals customer centricity. You get to serve your customers what they asked for because guess what, social media gives you a chance to communicate one on one.

Final Word

Social media is here to stay. And besides knowing what you stand to gain, you need to know a few things you are losing out on by not being on social media:

- Your competitor is already on social media – and making use of it.
- Your potential customers are already being loyal to someone else.
- Your current customers believe in social media – and that should matter more than what you believe.

Know your audience, create quality content on a regular basis and engage with your customer. You will definitely see a change in your business.

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Top 6 Latest Ecommerce Marketing Trends

The world of ecommerce is forever changing. If you want to stay ahead of the game, you have to be aware of these trends and be willing to conform to them. This will give you a better ROI and enable you to take your business to the next level.

1. Saturated Price Race
When you have lots of similar products, the lowest price will determine who wins. If you can’t provide a better quality product, you’re always going to lose out. This has two outcomes:

•Amazon and Alibaba will always have a monopoly on these products.

•It will encourage innovation in an attempt to gain an advantage.

2. Consumers Become Global
You can no longer rely on people purchasing from their own countries. With the ease of ordering from abroad, your competition will become global. Now you’ll have to figure out how to beat out the rest of the world.

3. Personalized Marketing Controlled by Big Data
Big data is king when it comes to ecommerce in modern day. It will become more and more accepted to use big data to deliver a personalized shopping experience. Google has already started this with its search engine. All searches are personalized.

4. Corporations Become Personal
Corporations will realize that they can no longer rely on name value along to net that sale. They will remove the grey suits and become more social with visitors and customers. How successful they will be in this endeavor, we have no idea.

5. Mobile Buying is on the Up
More and more shoppers are using their mobiles to make purchases. Companies will continue to tap into this and gear their websites towards mobile purchasing. Online stores that don’t adapt to this will lose both customers and revenue.

Here’s how you can defend yourself against this:

Invest in responsive web design.

Focus on mobile functionality before desktop functionality.

Concentrate on monitoring your mobile results. Split testing using the A/B system will show you whether your efforts are bringing you the results you want.

6. Video-Based Marketing Will Boom
Video marketing is one of the most effective ways of marketing a product. The studies don’t lie. It leads to higher conversion, so more and more online stores are going to start producing videos in this vein. Expect full video-based integration to come sooner than you think.

With the world of ecommerce changing, it’s vital that you react in the right way. Begin crafting and tweaking your ecommerce strategies today.

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Wishing all a Happy Constitution Day!

Today marks the 228th anniversary of the signing of the U.S. Constitution, the document that established our great form of government and spelled out its functions. So, we take this moment to honor the sacrifice and fortitude that was required to form this great nation of ours.

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Happy Labor Day from Avid Web Design & Marketing, Inc.

In observance of Labor Day, our office will be closed on Monday, September 7, 2015. We will resume normal business hours on Tuesday, September 8.

Wishing you a very Happy and "Restful" Labor Day!


Avid Web Design & Marketing, Inc.
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The Importance of Having a Custom Website

Is it better to hire a web designer or to choose from a variety of templates?

This is one of the dilemmas when creating a website – whether personal or for business. As much as there are several factors to consider like the price and purpose, a custom website will always come out on top.

This is because a custom website offers way more advantages than just building it off a template. For instance, a custom website belongs to one person – you. A template could be used by someone else five or a thousand miles away.

Other perks that come with a custom website are listed below:

1.    First Impression Counts
Imagine a scenario where you are looking for a web designer and you have to make a choice between two designers neither of whom you have met nor worked with before. One has a website built on a template (you can see clearly it’s a template) while the other has a uniquely designed website. Is there any dilemma, really? You will obviously go for the one with a custom website. Similarly, your potential customer might at some point have to pick you or someone else. The uniqueness of the two websites will be a huge factor.

2.    Your Site Gets More Visibility from Search Engines
This starts with your web designer ensuring clean code markup for easy crawling by search engines. Also, the exposure your website gets will go a long way to ensure higher ranking on search engine results pages for your target keywords which leads to growth in your website’s traffic.

3.    It Offers you Total Control over Your Website
With a template, there is limited customization of the website. However, a custom web design allows you to add/remove anything. You can use whatever color mixing and contrast you want and you can have as many pages as you wish.

4.    It’s Part of Branding
A custom website allows you to add all aspects that reflect your brand, for instance the logo, the colors and the patterns.

5.    You Get to Plan and Discover
Since it’s not a straightforward kind of task, you will need to plan ahead to ensure you get the most out of it. This way, you have an opportunity to discover more about how to sync the business and the website for maximum result.

6.    It’s Professional
This goes without saying. The first impression is determined by how professional your website looks. Chances are, your next customer has already seen several template-based websites and they can tell that from a custom website. How do you want to look in front of your potential client?

Final Word
Apart from being professional and the fact that your audience perceives you with higher authority, a custom website allows you to change the design as you see fit while maintaining the image of your brand.

Also, as you get little or no bounce rate, you get to have higher search engine rankings than someone who has a website built on a template, all other factors kept constant.

Building a custom website also gets you a clear plan and helps you discover new ways to improve it. If you don’t choose to have a custom website for any other reason, choose it for the professionalism. Every potential client wants to work with a professional.

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Celebrating Women's Equality Day!

Avid Web joins in the celebration of Women's Equality Day! We support all women and their equality in our work place. Gender equality is not only a woman's issue, it is a human issue, which affects us all. So to all the women of Avid Web Design & Marketing, Inc. and throughout the country, we celebrate this day and everyday for human equality.

Avid Webdesigns & Marketing, inc.
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Non-Mobile Friendly Websites are disappearing from Search Results According to a Recent Study

Chances are, you’ve already heard the warnings that if your website isn’t mobile friendly, you’re going to suffer in the rankings. Whilst we’ve always known that in terms of customer usability you’re shooting yourself in the foot, what we haven’t had is any concrete SEO numbers.

Until now…

The Moovweb Study
Moovweb recently published a study on mobile friendliness and its effect on SEO. Here are the conclusions of the study:

•    Google’s mobile-friendly algorithm kicked in on April 21st.
•    83% of top search results are coming from mobile-friendly websites.
•    77% of mobile SERP results were mobile-friendly.

These numbers are startling, and we can further break them down to better understand them better.

Impact by Industry
The study found that there are noticeable differences when it comes to the impact by industry. Retail, insurance, and healthcare were the websites most affected by the mobile-friendly algorithm.

But every industry has shown a change, to some extent.

What’s no surprise is these three industries also happen to be the most lucrative when it comes to ecommerce. And even industries that haven’t shown as much change, such as transport with a mere 40% of top search results being mobile-friendly, are only a representative of the beginning.

It’s going to gradually change over time in favor of mobile-friendly websites.

The fears of potential Mobilegeddon have been confirmed by these changes. Okay, we haven’t seen websites without responsive design disappear from the rankings, but they have been overtaken by their mobile-friendly counterparts.

We haven’t seen the sudden changes brought on by Google Panda and Google Penguin replicated here, but there’s no doubt this is something of a slow burner.

So What Can You Do?
We don’t need to say it, but we’re going to anyway. If you haven’t invested in responsive web design yet, it’s time to make that investment. Most modern WordPress themes, for example, already come with responsive functionality.

You’re missing out if you haven’t come to terms with these mobile-friendly changes yet. Moreover, customers will come to expect a mobile-friendly website. If you’re unable to provide this, you’re going to lose out to your competitors.

And if your competitors have yet to invest in responsive design, this is your chance to gain a cutting edge.

Mobile-friendly websites are no longer optional. They’re something you don’t have a choice over. As time goes on, expect Google to turn the screw and further penalize websites that lack responsive design.

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