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Getting visitors but not conversions? Your call to action might be the weak link in your chain. Every audience and product is different so there's no one trick to making a successful CTA - but these common mistakes can drastically reduce the effectiveness, and fortunately they're all relatively easy to fix.

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Christmas is a bumper season for all retailers, and this includes online retailers. That means you need to spend just as much effort readying yuor website as you would decorating and marketing a physical store. Choosing which products to display most prominently and investing in targeted online advertising are both excellent ways to make a splash during the festive season.

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According to stats just released by Google, half of all global searches on their search engine are now completed on mobile devices. This includes devices such as the iPad Pro and Surface Pro, which straddle the line between mobile and desktop. In an always connected society, you need to consider not only what people are searching for but how they're searching in order to fully capture this growing market.

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Ever wondered what an SEO consultant gets up to when they work their magic? Each specialist is different has their own way of doing things, but we've covered a number of common bases to give an insight into what SEO consultants typically do for their client. This includes auditing and understanding the needs of the client in question, deciding which approaches will work best, and reporting on results and added value at the end of the month.

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Ever wonder why online consumers abandon their shopping carts even right at the last minute? Google Analytics data can tell you what the behaviour is, but it can't tell you why it occurs. There's no way to know for certain, but these are some common reasons that could help your eCommerce shopping flow feel safer, easier and better value for visitors.

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Pooling our knowledge and experience, we've compiled a list of the most valuable resources to give your website a boost. Covering areas including web design, search engine optimisation and marketing, these are designed to offer practical information that positively affects your business website returns and maximises profit. Tried and true, these are the methods that we have found to be most effective.

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A domain name will define your website to your mobile audience, so it's important to choose something that's memorable and easy to spell, something iconic and easily associated with your brand or product. Select the suffix that will most suit your demographic and image, and take time to double check that your chosen URL isn't too similar to something that already exists that you might be infringing upon.

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Maximising your Facebook advertising is a matter of creating the right content and getting it front of the right people. Facebook presents such a huge audience that you actually risk losing money if you don't ensure your ads are targeting the right demographic. You also need to make sure your advertising materials are fresh and enticing, and provide an incentive to stay connected with you.

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Our 90 Second Website Success Checklist is designed to be a fast and efficient way for businesses to identify any weak spots in their website structure and marketing plan. A good website doesn't just look great, it also converts sales and brings revenue to your business. Our checklist is based on the common points where we see client's sites fall down, and offers solutions and ideas on how to fix them.

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Did you know that the Avatar website has a wealth of web-related resources for you to peruse? We cover topics ranging from SEO to web design, aiming to cover the topics and questions that most commonly arise with our clients. From FAQs to guides and advice articles, we offer everything from beginner info to advanced tips.
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