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How can dealers best optimize their New Make Model Keyword Campaigns to acquire new car shoppers with Paid Search?

Here is a preview of the larger conversation recorded in December 2018 with Matt Kolodziej and Julie Lawton from Experian Automotive, offering auto retailers 3 key takeaways...

1) How to track and monitor your New Make Model campaigns
2) How to tighten your radius for new make model campaigns
3) How to most effectively retarget those shoppers with messages that align with their wants and needs.

Optimizing and tracking your New Make Model (NMM) keyword campaigns effectively is necessary to ensure campaign success. With the right tools and empirical data, dealers can acquire new car shoppers more cost-effectively than ever before.

**FULL WEBCAST**
Get the complete conversation from our website with this link: http://bit.ly/2FWSJhJ
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This is a preview of our conversation with GOFAR Founder Danny Adams. It was recorded in September 2018 on our Live Weekly Broadcast - ON AIR.

Listen to the complete podcast: http://bit.ly/2AKKXUI

Watch the original live stream: https://www.youtube.com/watch?v=LGqfp7U8JJQ

GOFAR is an award-winning telematics device and mobile app that automates work-related car expenses and saves drivers up to 30% on fuel.

AutoConverse ON AIR is a Live Weekly Broadcast that explores people, ideas, and technologies that influence how we are connected and how we get around.

For more information, follow this link: http://bit.ly/aconairsignup
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This is a preview of our conversation with three dealers - Aaron Gomez, Rickey Bomar, and Brent Faron, talking about ways to combat margin compression, such as where and how you acquire used vehicles, your disposition strategy, and turn. Margin compression is an industry buzzword, but what can dealers do about it?

The conversation was recorded in September 2018 as part of our Used Car Marketing Strategies Mastermind Series.

For the complete conversation and for more information about the Series, visit our blog: http://bit.ly/2yYnQ6E
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This is a preview of our conversation from the Live Weekly Broadcast - AutoConverse ON AIR recorded in September 2018 that included Amanda Ryan, Cameron Moore, and Terry Lancaster reflecting on Nike's controversial ad campaign and how it applies to the Auto Retail business.

Catch the full video replay here (http://bit.ly/2NAD2Ay), or...

Catch the complete conversation on the AutoConverse Podcast with these links:

Branding In Auto Retail – What We Can Learn From Nike’s Colin Kaepernick Play (http://bit.ly/2pNwz7H)

ON AIR :: Risk, Reward, and Consequence With Your Brand in Advertising (http://bit.ly/2RLoe0T)

Learn more about AutoConverse ON AIR and Sign Up for future shows at http://bit.ly/aconairsignup
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Preview of our conversation with Bow Tie Terrance and El Patronn on the AutoConverse ON AIR Live Weekly Broadcast talking about their inspiration for creating and using video to brand themselves as auto retail sales professionals.

For the complete conversation listen to the podcast: http://podcast.autoconverse.com/on-air-walking-the-talk-with-bowtie-terrance-and-el-patronn

Also visit the corresponding blog: https://autoconversion.net/blog/automotive/personal-branding-car-salesbow-tieterrance-el-patronn/

To learn more about AutoConverse ON AIR go to: https://autoconverse.com/blog/news-entertainment/introducing-autoconverse-on-air-live-weekly-broadcast/

To Sign Up for the show go to: https://autoconversion.net/blog/acwebinars/autoconversion-on-air/

Produced by AutoBurst Media (https://autoburstmedia.com/)
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Preview of our conversation with Christopher Vester, COO at Hubert Vester Auto Group about how software providers have it wrong when it comes to enhancing the auto shopper experience with dealers.

The interview was recorded in August 2018 during our live weekly broadcast - AutoConversion ON AIR.

For the complete conversation, visit the podcast: http://bit.ly/2pybpud

About AutoConverse ON AIR
ON AIR is a live weekly broadcast that explores the people, ideas, and technologies related to how we are connected and how we get around.

For more information and to sign up, visit: http://bit.ly/aconairsignup
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This is a preview of our conversation with Bill Playford and DJ Snyder recorded live in August 2018.

To listen to the complete conversation listen to the podcast: http://podcast.autoconverse.com/on-air-customer-loyalty-vs-repeat-business-in-auto-retail-and-beyond-redux

Customer loyalty programs have become mainstream in recent years with retailers. From Starbucks to Sears, retailers are finding ways to incentivize and reward customers for their repeat business. But do rewards and incentives create true loyalty to brands? How can auto retailers incentivize and reward customers for their business? How can they create loyalty?

To explore these ideas, we welcome back Bill Playford and DJ Snyder in this edition of AutoConverse ON AIR – Live Weekly Broadcast. The primary talking point in this conversation was about Customer Loyalty, Retention, and Repeat Business for Auto Retailers. We also talk briefly about CDK and partnering with Lyft Concierge on the new Fortellis platform.

About ON AIR
AutoConverse ON AIR is a Live Broadcast we conduct every Wednesday exploring the people, ideas, and technologies related to how we are connected and how we get around.

To learn more and to sign up follow: http://bit.ly/aconairsignup
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This is a preview of our conversation with Pete Petersen and Andrew Myers from Dealers United talking about Facebook Advertising with Targeted Dealer Video.

For the complete conversation listen to the podcast episode:
Dealers United Acquires What's Next Media, But Why?
http://bit.ly/2oMLvCr

Facebook Advertising is of growing importance for auto retailers. So too is effective and personalized video. During our conversation, we discussed how their new partnership will benefit dealers with video and Facebook advertising. We also discussed the importance of creating high-quality, shareable content and getting “eyeballs onto the videos.”

About the Show
AutoConverse ON AIR is a Live Weekly Broadcast where we explore people, ideas, and technologies influencing how we are connected and how we get around. The recordings are then re-produced for the Podcast.

To learn more or to sign up follow http://bit.ly/aconairsignup
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