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Augustine Fou
Works at Marketing Science Consulting Group, Inc.
Attended MIT
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Augustine Fou

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Source: http://gizmodo.com/stolen-uber-accounts-are-on-sale-for-a-dollar-on-a-dark-1694273240 Anyone with a spare dollar can buy access to stolen, active Uber account information. Vendors on the new darknet market AlphaBay are peddling Uber user details.…
Source: http://gizmodo.com/stolen-uber-accounts-are-on-sale-for-a-dollar-on-a-dark-1694273240 Anyone with a spare dollar can buy access to stolen, active Uber
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Source: http://www.businessinsider.com/why-youtube-isnt-as-vulnerable-as-it-seems-2015-3 Google should worry a little more about Facebook, especially now since the company introduced its own media player that can be shared and embedded on different…
Source: http://www.businessinsider.com/why-youtube-isnt-as-vulnerable-as-it-seems-2015-3 Google should worry a little more about Facebook, especially now since
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source: http://www.emarketer.com/Article.aspx?R=1012258 Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending…
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source: http://feedproxy.google.com/~r/businessinsider/~3/hGvPIwPKVzI/macys-ceo-blames-slowdown-on-netflix-2015-3 “Shoppers are spending more of their disposable dollars on categories we don’t sell, like cars, healthcare, electronics and home…
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The top priorities in making digital ads more productive are solving bot fraud, viewability, and ad blocking. If these are not solved then only a tiny percentage of the ad impressions served are actually going to be useful - i.e. seen by humans.
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Source: http://www.businessinsider.com/why-apple-ipad-business-is-sinking-2015-3 Apple’s on top of the world right now, with strong sales across all its product lines — save for the iPad. Sales of the iPad have hit a wall, and while lots of people have…
Source: http://www.businessinsider.com/why-apple-ipad-business-is-sinking-2015-3 Apple's on top of the world right now, with strong sales across all its
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source: http://feedproxy.google.com/~r/businessinsider/~3/KQBgGsqb0OM/one-big-reason-google-needs-to-worry-about-facebook-2015-3 Despite the massive library of content on Google’s YouTube service, Facebook was able to claim more videos with more than 1…
source: http://feedproxy.google.com/~r/businessinsider/~3/KQBgGsqb0OM/one-big-reason-google-needs-to-worry-about-facebook-2015-3Despite the massive library of
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Augustine Fou

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In 2013 I wrote a deck on the Humanness Pyramid -- describing the types of scripts and bots that operated in the background to create ad fraud. This ranged from the simplest server-side scripts which could continuously call web pages to load to the most sophisticated bots that can solve captchas, keep cookies, and fake other human-like actions such as mouse movements, page scrolling, and clicks.The 'humanness score' is an index score from 0 (bots...
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Digital Consigliere - advises clients on all things advertising and marketing
Introduction
Dr. Augustine Fou is Digital Consigliere of Marketing Science Consulting Group, a company he founded over 13 years ago. Dr. Fou was most recently Chief Digital Officer of Omnicom's Healthcare Consultancy Group and President of Hyphen Digital, a component company.

Dr. Fou advises fashion, CPG, pharma, retail and technology clients on making the transition to digital and unifying marketing across all channels. He has over 16 years of Internet strategy and management consulting experience.

Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He teaches digital strategy and integrated marketing to executives at New York University and Rutgers University.

Education
  • MIT
    PhD, Materials Science & Engineering, 1991 - 1995
  • University of Dallas
    BSc, Organic Chemistry, 1988 - 1991
  • Cistercian Preparatory School
Work
Occupation
Digital Consigliere
Skills
Digital Strategy, Digital Marketing, Management Consulting
Employment
  • Marketing Science Consulting Group, Inc.
    Digital Consigliere, Founder, 2000 - present
  • Healthcare Consultancy Group (Omnicom)
    Group Chief Digital Officer, 2009 - 2011
  • Hyphen Digital
    President, 2009 - 2011
Basic Information
Gender
Male
Other names
acfou
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Works at The Wall Street Journal. Lives in New York, NY, United States. An Englishman in New York... I'm a reporter for The Wall Street Jour

Bot or Not? | LinkedIn
www.linkedin.com

By: Augustine Fou Follow me onLinkedIn (click) and on Twitter @acfouDumb Bots (Server-side Scripts)These are server side scripts that can be

Those Things That Bots Do | LinkedIn
www.linkedin.com

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouSteal Usernames and Passwords"What's described as the biggest known col

Google Play services
market.android.com

Google Play services is used to update Google apps and apps from Google Play. This component provides core functionality like authentication

What Can't Bots Do in Digital Advertising Research by Augustine Fou
www.slideshare.net

Bots can generate web pages, load pages to generate ad impressions, type keywords to load search ads, and click on search ads. They are used

Bot Activity by Hour of Day Research by Augustine Fou
www.slideshare.net

Bots come out to play at night... when human visitors wane (because humans sleep) bot activity remains constant -- so as the donut charts sh

Humans Sleep At Night Bots Dont Fraud Research by Augustine Fou
www.slideshare.net

Bots that are used to commit fraud can do so 24/7. Looking at analytics, we can see that the normal daily and hourly traffic patterns for hu

Bot Activity by Hour of Day | LinkedIn
www.linkedin.com

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouBots come out to play at night... when human visitors wane (because hum

Click Fraud Continues To Slap Pay Per Click Advertising Around | LinkedIn
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Almost as soon as pay-per-click (PPC) advertising was invented click fraud became a problem, a nasty thorn in the side of an otherwise const

Bot Fingerprinting - A Weapon in the Fight Against Ad Fraud | LinkedIn
www.linkedin.com

By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouIf you don't know the levels of bot activity on your website or if you d

Digital Ad Fraud Definitions | LinkedIn
www.linkedin.com

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouDisplay Ad Fraud (aka "CPM fraud")- display ad impressions being genera

Independent Objective Reviews of Anti-Fraud Companies by Augustine Fou
www.slideshare.net

“Many clients have asked me to assess and recommend fraud detection and mitigation companies. This deck is intended to provide clients an ob

Three Main Types of Digital Ad Fraud | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouCPM Fraud (aka "impression fraud")- This applies to display ads, video

This Bad News is Good News for Your Digital Marketing | LinkedIn
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By: Augustine FouDigital ad fraud is finally getting mainstream coverage and dialog (1,2). And the drumbeat had already been growing louder

Firefox-Browser für Android
market.android.com

Der Internet-Browser Firefox bringt das Beste vom Surfen auf Desktop-PCs auf Mobilgeräte. Er ist schnell, einfach zu verwenden und anpassbar

Contextual Commerce Finally Becoming Reality | LinkedIn
www.linkedin.com

By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouWhen I was first writing about the potential of the Internet to disrupt

Chrome Browser - Google
market.android.com

Browse fast on your Android phone and tablet with the Google Chrome browser that you love on desktop. Pick up where you left off on your oth

All The Google Ads (You Didn't Know) You Clicked On | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfou You'll be shocked to see all the Google Ads you ever clicked on.Click

Google to Remove Author Images from Search Results - SEW
searchenginewatch.com

Google's John Mueller has announced that Google will cease showing author profile images and Google+ circle counts in desktop and mobile sea

Five Separate Vendors Confirm Bot Traffic in 60% Range | LinkedIn
www.linkedin.com

Source: Marketing Science Consulting Group, Inc. June 2014Only 43% of the browser fingerprints appear to be human users, with familiar user