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Augustine Fou
Works at Marketing Science Consulting Group, Inc.
Attended MIT


Augustine Fou

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source: Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.…
source: Shoppers want retailers to provide a personalized experience across channels, and November 2014 research by IPG Media Lab and Yahoo found that personalized ads boosted brand favorability and purchase…
source: Linear TV has been on an amazing 50-year run. Internet TV is starting to grow. Clearly over the next 20 years Internet TV…
source: TV has been on an
Source: E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier,…
​Source: Source: Econsultancy / IB ​​ M ExperienceOne [download page] Notes: Most US adults are comfortable with companies having information about…
source: Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, according to new figures from eMarketer, and digital video viewing across devices is driving growth.…
source: Digital media—and especially mobile—is gaining an increasing share of total ad spending in Canada, according to eMarketer’s latest estimates of ad spending around the world. More than one in three ad…
source: The average Netflix user streams movies and programs for two hours a day, according to estimates from Rich Greenfield, an…
source: average Netflix user
source: B2B vendor websites are often lacking the content elements buyers perceive as most important, according to a report [pdf] from KoMarketing, Huff…
1 ​ Source: Mixpo Notes: Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements (47% choosing as a top-3) and…

Augustine Fou

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Source: Source: Econsultancy / Adobe [download page] Notes: Public desktop websites are a greater priority than smartphone applications…
Digital Consigliere - advises clients on all things advertising and marketing
Dr. Augustine Fou is Digital Consigliere of Marketing Science Consulting Group, a company he founded over 13 years ago. Dr. Fou was most recently Chief Digital Officer of Omnicom's Healthcare Consultancy Group and President of Hyphen Digital, a component company.

Dr. Fou advises fashion, CPG, pharma, retail and technology clients on making the transition to digital and unifying marketing across all channels. He has over 16 years of Internet strategy and management consulting experience.

Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He teaches digital strategy and integrated marketing to executives at New York University and Rutgers University.

  • MIT
    PhD, Materials Science & Engineering, 1991 - 1995
  • University of Dallas
    BSc, Organic Chemistry, 1988 - 1991
  • Cistercian Preparatory School
Digital Consigliere
Digital Strategy, Digital Marketing, Management Consulting
  • Marketing Science Consulting Group, Inc.
    Digital Consigliere, Founder, 2000 - present
  • Healthcare Consultancy Group (Omnicom)
    Group Chief Digital Officer, 2009 - 2011
  • Hyphen Digital
    President, 2009 - 2011
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Works at The Wall Street Journal. Lives in New York, NY, United States. An Englishman in New York... I'm a reporter for The Wall Street Jour

Bot or Not? | LinkedIn

By: Augustine Fou Follow me onLinkedIn (click) and on Twitter @acfouDumb Bots (Server-side Scripts)These are server side scripts that can be

Those Things That Bots Do | LinkedIn

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouSteal Usernames and Passwords"What's described as the biggest known col

Google Play services

Google Play services is used to update Google apps and apps from Google Play. This component provides core functionality like authentication

What Can't Bots Do in Digital Advertising Research by Augustine Fou

Bots can generate web pages, load pages to generate ad impressions, type keywords to load search ads, and click on search ads. They are used

Bot Activity by Hour of Day Research by Augustine Fou

Bots come out to play at night... when human visitors wane (because humans sleep) bot activity remains constant -- so as the donut charts sh

Humans Sleep At Night Bots Dont Fraud Research by Augustine Fou

Bots that are used to commit fraud can do so 24/7. Looking at analytics, we can see that the normal daily and hourly traffic patterns for hu

Bot Activity by Hour of Day | LinkedIn

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouBots come out to play at night... when human visitors wane (because hum

Click Fraud Continues To Slap Pay Per Click Advertising Around | LinkedIn

Almost as soon as pay-per-click (PPC) advertising was invented click fraud became a problem, a nasty thorn in the side of an otherwise const

Bot Fingerprinting - A Weapon in the Fight Against Ad Fraud | LinkedIn

By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouIf you don't know the levels of bot activity on your website or if you d

Digital Ad Fraud Definitions | LinkedIn

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouDisplay Ad Fraud (aka "CPM fraud")- display ad impressions being genera

Independent Objective Reviews of Anti-Fraud Companies by Augustine Fou

“Many clients have asked me to assess and recommend fraud detection and mitigation companies. This deck is intended to provide clients an ob

Three Main Types of Digital Ad Fraud | LinkedIn

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouCPM Fraud (aka "impression fraud")- This applies to display ads, video

This Bad News is Good News for Your Digital Marketing | LinkedIn

By: Augustine FouDigital ad fraud is finally getting mainstream coverage and dialog (1,2). And the drumbeat had already been growing louder

Firefox-Browser für Android

Der Internet-Browser Firefox bringt das Beste vom Surfen auf Desktop-PCs auf Mobilgeräte. Er ist schnell, einfach zu verwenden und anpassbar

Contextual Commerce Finally Becoming Reality | LinkedIn

By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouWhen I was first writing about the potential of the Internet to disrupt

Chrome Browser - Google

Browse fast on your Android phone and tablet with the Google Chrome browser that you love on desktop. Pick up where you left off on your oth

All The Google Ads (You Didn't Know) You Clicked On | LinkedIn

By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfou You'll be shocked to see all the Google Ads you ever clicked on.Click

Google to Remove Author Images from Search Results - SEW

Google's John Mueller has announced that Google will cease showing author profile images and Google+ circle counts in desktop and mobile sea

Five Separate Vendors Confirm Bot Traffic in 60% Range | LinkedIn

Source: Marketing Science Consulting Group, Inc. June 2014Only 43% of the browser fingerprints appear to be human users, with familiar user