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Augustine Fou
Works at Marketing Science Consulting Group, Inc.
Attended MIT
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Source: FreeWheel [download page] Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for…
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... who doesn't tune the ad impressions served by time of day -- i.e. reduce ad serving between 12 midnight and 5a when most humans are sleeping. This doesn't mean turn it off, it just means reducing the ad serving because those ad impressions loaded during those hours are very likely to be bots - not human users.Also, it doesn't make sense to serve the same number of impressions every single hour of the day -- I've seen this in cases where adver...
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My latest post – Analyzing The Google Update That Started On April 29, 2015

Yes, it looked very similar to Phantom 1 from May 8, 2013. I dug into sites heavily impacted by the update starting at the end of April. Based on my analysis, it looked to be focused heavily on content quality. Check out my post to learn more.
On May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking about small dro
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Source:  http://www.businessinsider.com/israeli-ad-blocker-shine-could-threaten-mobile-advertising-2015-5 Ad blocking on mobile has been possible for a while — with services like Adblock Plus and TrustGo allowing users to control the amount of advertising…
Source:  http://www.businessinsider.com/israeli-ad-blocker-shine-could-threaten-mobile-advertising-2015-5Ad blocking on mobile has been possible for a while —
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Display Ad Fraud (aka "CPM fraud")- display ad impressions being generated by bots (not humans actually viewing a web page); since advertisers pay on a CPM (cost per thousand) basis, this is the easiest form of fraud to commitSearch Ad Fraud (aka "click fraud" or "CPC fraud")- search ad impressions being generated by bots typing in high value search terms and then clicking on the ads; even though the advertisers pay on a CPC (cost per click) basi...
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Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband…
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Researchers have discovered a new browser and website encryption vulnerability called Logjam, and there's good news and bad news. On the plus side, the v
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Bot traffic is disproportionately higher for small websites, according to two separate studies of 2014 data. This also makes sense because smaller websites naturally have fewer humans actually going to them. The ones reported in these two studies below are the smaller Alexa-ranked sites. Most blogs and long tail websites are far smaller than these - so the ratio of bots will also be an even larger percent of traffic.  Source:  Distil Networks, Ma...
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Learn About Google's Secretive Antifraud Team -> Inside Google's Secret War Against Ad Fraud cc: +Augustine Fou  
Elite underground squad battles the bots that waste $6.3 billion in digital advertising dollars
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Source: http://blogs.wsj.com/cmo/2015/05/06/ad-injection-yet-another-challenge-for-online-advertising/?mod=WSJBlog The digital media world is battling ad fraud, ad blockers, and ads that aren’t viewable. There’s another, less-talked-about challenge: ad…
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Digital Consigliere - advises clients on all things advertising and marketing
Introduction
Dr. Augustine Fou is Digital Consigliere of Marketing Science Consulting Group, a company he founded over 13 years ago. Dr. Fou was most recently Chief Digital Officer of Omnicom's Healthcare Consultancy Group and President of Hyphen Digital, a component company.

Dr. Fou advises fashion, CPG, pharma, retail and technology clients on making the transition to digital and unifying marketing across all channels. He has over 16 years of Internet strategy and management consulting experience.

Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He teaches digital strategy and integrated marketing to executives at New York University and Rutgers University.

Education
  • MIT
    PhD, Materials Science & Engineering, 1991 - 1995
  • University of Dallas
    BSc, Organic Chemistry, 1988 - 1991
  • Cistercian Preparatory School
Work
Occupation
Digital Consigliere
Skills
Digital Strategy, Digital Marketing, Management Consulting
Employment
  • Marketing Science Consulting Group, Inc.
    Digital Consigliere, Founder, 2000 - present
  • Healthcare Consultancy Group (Omnicom)
    Group Chief Digital Officer, 2009 - 2011
  • Hyphen Digital
    President, 2009 - 2011
Basic Information
Gender
Male
Other names
acfou
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Works at The Wall Street Journal. Lives in New York, NY, United States. An Englishman in New York... I'm a reporter for The Wall Street Jour

Bot or Not? | LinkedIn
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By: Augustine Fou Follow me onLinkedIn (click) and on Twitter @acfouDumb Bots (Server-side Scripts)These are server side scripts that can be

Those Things That Bots Do | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouSteal Usernames and Passwords"What's described as the biggest known col

Google Play services
market.android.com

Google Play services is used to update Google apps and apps from Google Play. This component provides core functionality like authentication

What Can't Bots Do in Digital Advertising Research by Augustine Fou
www.slideshare.net

Bots can generate web pages, load pages to generate ad impressions, type keywords to load search ads, and click on search ads. They are used

Bot Activity by Hour of Day Research by Augustine Fou
www.slideshare.net

Bots come out to play at night... when human visitors wane (because humans sleep) bot activity remains constant -- so as the donut charts sh

Humans Sleep At Night Bots Dont Fraud Research by Augustine Fou
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Bots that are used to commit fraud can do so 24/7. Looking at analytics, we can see that the normal daily and hourly traffic patterns for hu

Bot Activity by Hour of Day | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouBots come out to play at night... when human visitors wane (because hum

Click Fraud Continues To Slap Pay Per Click Advertising Around | LinkedIn
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Almost as soon as pay-per-click (PPC) advertising was invented click fraud became a problem, a nasty thorn in the side of an otherwise const

Bot Fingerprinting - A Weapon in the Fight Against Ad Fraud | LinkedIn
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By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouIf you don't know the levels of bot activity on your website or if you d

Digital Ad Fraud Definitions | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouDisplay Ad Fraud (aka "CPM fraud")- display ad impressions being genera

Independent Objective Reviews of Anti-Fraud Companies by Augustine Fou
www.slideshare.net

“Many clients have asked me to assess and recommend fraud detection and mitigation companies. This deck is intended to provide clients an ob

Three Main Types of Digital Ad Fraud | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfouCPM Fraud (aka "impression fraud")- This applies to display ads, video

This Bad News is Good News for Your Digital Marketing | LinkedIn
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By: Augustine FouDigital ad fraud is finally getting mainstream coverage and dialog (1,2). And the drumbeat had already been growing louder

Firefox-Browser für Android
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Der Internet-Browser Firefox bringt das Beste vom Surfen auf Desktop-PCs auf Mobilgeräte. Er ist schnell, einfach zu verwenden und anpassbar

Contextual Commerce Finally Becoming Reality | LinkedIn
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By: Augustine FouFollow me on LinkedIn (click) and on Twitter @acfouWhen I was first writing about the potential of the Internet to disrupt

Chrome Browser - Google
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Browse fast on your Android phone and tablet with the Google Chrome browser that you love on desktop. Pick up where you left off on your oth

All The Google Ads (You Didn't Know) You Clicked On | LinkedIn
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By: Augustine Fou Follow me on LinkedIn (click) and on Twitter @acfou You'll be shocked to see all the Google Ads you ever clicked on.Click

Google to Remove Author Images from Search Results - SEW
searchenginewatch.com

Google's John Mueller has announced that Google will cease showing author profile images and Google+ circle counts in desktop and mobile sea

Five Separate Vendors Confirm Bot Traffic in 60% Range | LinkedIn
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Source: Marketing Science Consulting Group, Inc. June 2014Only 43% of the browser fingerprints appear to be human users, with familiar user