A study done by Twitters UK team that was intended to shed some much needed light on how some content successfully go #viral
whereas some fall flat on their first and subsequent attempts did not provide a clear cut or magic wand/ formula for achieving viral stardom on the internet. The study though gave some important insights on why certain viral #videos
performed the way they did; this is important as it gives the masses a tried and tested #viralvideo
growth path or pattern.