Guys, what the hell. I mean, sure, the UK's great, but really? This dynamic? Clubbing people over the head and petty gang wars??? AC is so f-ing limited in scope it is not even funny. Dynamics haven't advanced past AC2 6yrs ago. What are you guys doing over there, sleeping?? Try nazi germany, try modifiable gear, try some concrete RPG, Squad and Strategic mechanics, why don't you. What losers. Seriously.
edit: At least don't go for the Churchill-esque Pitbull London. Go for the Dishonoured, sleek and dark UK type of thing. NOT boring, churchill UK. Yeah, we get it, some 10% of people even in the UK might like it, but most will not.