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Ashutosh Vatsa
Works at Impulse
Attended National Institute of Fashion Technology
Lives in Gurgaon
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+TechCrunch could you please stop pushing 2 month old articles to my feed here on +Google+?
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This is interesting! ;)
#error404 #google
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The potential of Chromecast!
Google just demoted your television set into a second screen, a slave to your phone or tablet or laptop. With the $35 Chromecast you can with one click move anything you find on your internet-connected device — YouTube video, Netflix, a web page as well as music and pictures and soon, I’d imagine, games — onto your big TV screen, bypassing your cable box and all its ridiculous and expensive limitations.

Unlike Apple TV and Airplay, this does not stream from your laptop to the TV; this streams directly to your TV — it’s plugged into an HDMI port — over wi-fi via the cloud … er, via Google, that is. Oh, and it works with Apple iOS devices, too.

I’m just beginning to get a grasp on all the implications. Here are some I see.

* Simply put, I’ll end up watching more internet content because it’s so easy now. According to today’s demonstration, as soon as I tell Chrome to move something to my TV, the Chromecast device will sense the command and take over the TV. Nevermind smart TVs and cable boxes; the net is now in charge. There’s no more awkward searching using the world’s slowest typing via my cable box or a web-connected TV. There’s no more switching manually from one box to another. If it’s as advertised, I’ll just click on my browser and up it comes on my TV. Voila.

* Because Google issued an API, every company with web video — my beloved TWiT, for example — is motivated to add a Chromecast button to its content.

* Thus Google knows more about what you’re watching, which will allow it to make recommendations to you. Google becomes a more effective search engine for entertainment: TV Guide reborn at last.

* Google gets more opportunities to sell higher-priced video advertising on its content, which is will surely promote.

* Google gets more opportunities to sell you shows and movies from its Play Store, competing with both Apple and Amazon.

* YouTube gets a big boost in creating channels and building a new revenue stream: subscriptions. This is a paywall that will work simply because entertainment is a unique product, unlike news, which is — sorry to break the news to you — a commodity. I also wonder whether Google is getting a reward for all the Netflix subscriptions it will sell.

* TV is no longer device-dependant but viewer-dependant. I can start watching a show in one room then watch it another and then take it with me and watch on my tablet from where I left off.

* I can throw out the device with the worst user interface on earth: the cable remote. Now I can control video via my phone and probably do much more with it (again, I’m imagining new game interfaces).

* I can take a Chromecast with me on the road and use it in hotel rooms or in conference rooms to give presentations.

Those are implications for me as a user or viewer or whatever the hell I am now. That’s why I quickly bought three Chromecasts: one for the family room, one for my office, one for the briefcase and the road. What the hell, they’re cheap.

Harder to fully catalog are the implications for the industry — make that industries — affected. Too often, TV and the oligopolies that control it have been declared dead yet they keep going. One of these days, one of the bullets shot at them will hit the heart. Is this it?

* Cable is hearing a loud, growing snipping sound on the horizon. This makes it yet easier for us all to cut the cord. This unravels their bundling of channels. I’ll never count these sharks out. But it looks like it could be Sharknado for them. I also anticipate them trying to screw up our internet bandwidth every way they can: limiting speeds and downloading or charging us through the nose for decent service if we use Chromecast — from their greedy perspective — “too much.”

* Networks should also start feeling sweaty, for there is even less need for their bundling when we can find the shows and stars we want without them. The broadcast networks will descend even deeper into the slough of crappy reality TV. Cable networks will find their subsidies via cable operators’ bundles threatened. TV — like music and news — may finally come unbundled. But then again, TV networks are the first to run for the lifeboats and steal the oars. I remember well the day when ABC decided to stream Desperate Housewives on the net the morning after it aired on broadcast, screwing its broadcast affiliates. They’d love to do the same to cable MSOs. Will this give them their excuse?

* Content creators have yet another huge opportunity to cut out two layers of middlemen and have direct relationships with fans, selling them their content or serving them more targeted and valuable ads. Creators can be discovered directly. But we know how difficult it is to be discovered. Who can help? Oh, yeah, Google.

* Apple? As someone said on Twitter: Apple should have made this. 

Yes, Apple could throw out its Apple TV and shift to this model. But it’s disadvantaged against Google because it doesn’t offer the same gateway to the entire wonderful world of web video; it offers things it makes deals for, things it wants to sell us.

* Amazon? Hmmm. On the one hand, if I can more easily shift things I buy at Amazon onto my TV screen — just as I read Kindle books on my Google Nexus 7 table, not on an Amazon Kindle. But Amazon is as much a control freak as Apple and I can’t imagine Jeff Bezos is laughing that laugh of his right now.

* Advertisers will see the opportunity to directly subsidize content and learn more about consumers through direct relationships, no longer mediated by both channels and cable companies. (That presumes that advertisers and their agencies are smart enough to build audiences rather than just buying mass; so far, too many of them haven’t been.) Though there will be more entertainment behind pay walls, I think, there’ll still be plenty of free entertainment to piggyback on.

* Kids in garages with cameras will find path to the big screen is now direct if anybody wants to watch their stuff.

What other implications do you see?
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+Rajeev Kumar What do you say?
Join the Front Row at Old Trafford, only on Google+

United's clash with Liverpool is one of the biggest games in world football, and on 16 March 2014 you could get closer to the action like never before with Front Row.

The champions have teamed up with Google+ to launch the historic campaign which will change what it means to be a global football fan forever. We will offer a select group of our international fanbase the chance to cheer on the team at Old Trafford, live – no matter where they are in the world.

For the first time in football, supporters will be streamed live onto the pitchside hoardings, thanks to Google+ Hangouts – the free multi-person video call feature. They will be able to show their backing directly to their beloved team, roaring David Moyes' men on in a massive fixture. 

To get involved, simply share a picture on Google+ that showcases your love, passion and commitment to United. Make sure to share it publicly and with #MUFrontRow so we can find it.

We can’t wait to meet the global Reds who will make history as one of the very first Front Row fans in world football. Each participant will also receive professional photographs of their appearance, as well as a welcome on our Google+ page.

For full terms and conditions, click here:
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Ashutosh Vatsa

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Hello Ashutosh, 

Good to see your blogs appreciate it.

Actually we are looking for NIFT fashion designers since long as freelancer and not able to find any so tried contacting you thinking you might have good contacts.

Little help will be great :)

Dipika Agrawal
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Ashutosh Vatsa

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A brief history of how Apple's iWatch came to market.
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Google's new Nexus 7 tablet leaks again in press shots
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There's a reason behind the Prius design. 
The facts about the evolution of the 3rd generation:
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Have him in circles
330 people
avinash mittal's profile photo
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NISHANK MISHRA's profile photo
nitin salve's profile photo
Ojasvi mathur's profile photo
Garment Technologist, Freelance Apparel Manufacturing Excellence Consultant, Part time Blogger
Industrial Engineering, Operations Management, Production Planning, Plant Layout, Garment Manufacturing, Quality Management, Merchandising, Pattern Grading, Maintenance Management and Website Development
  • Impulse
    Production Control Planner, 2014 - present
  • Bombay Rayon Fashions Limited
    Production & Quality Executive, 2013 - 2014
  • Bombay Rayon Fashions Limited
    Graduation Project and Apparel Internship
  • Alok Industries Ltd.
    Textile Internship
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Bangalore - Navi Mumbai - Chhapra - Ranchi
I energize, focus and align my manufacturing organization that results in sustainable acceleration of processes, reduction in waste, and growth of profits.
Obedient Son, Optimist, Tech Junkie, Geek, Android Fan, National Institute of Fashion Technology Alum and a Garment Technologist.

Disclaimer: My posts reflect the views of my own and not that of my employer.
Bragging rights
Have stitched Garments.
  • National Institute of Fashion Technology
    Bachelor's in Fashion Technology, 2009 - 2013
  • Devasthaly Vidyapeeth, Ballia
    2007 - 2009
  • Chapra Central School, CCS
    1995 - 2007
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Aashutosh Vatsa
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A nice theatre to watch movies, Bollywood and Hollywood movies are also screened over here other than kannada movies. The screen in smaller than other theatres, don't opt for the last row seats in balcony. 3D is not impressive.
Public - 9 months ago
reviewed 9 months ago
Undoubtedly the best multiplex in kharghar, The multiple has 4 screen s with seating capacity of more than 500 each. Very well designed and maintained. The ticket prices are cheap, mostly around 100 rupees.
Public - a year ago
reviewed a year ago
The only Multiplex in kharghar right now, 4 Screens. Bollywood, Hollywood and Marathi films are released, not all hollywood films are screened, only those which could collect enought number of viewers, otherwise good. Ticket prices lower for shows before 12 noon.
Public - a year ago
reviewed a year ago
71 reviews
Food/Snacks is Good here and it is a well managed place, Self-Service.
Food: Very goodDecor: GoodService: Very good
Public - 11 months ago
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This is the best multiplex in Kharghar, far outshines the Big Cinemas in the neighbouring mall. INOX has invested in a very good manner to make your movie watching experience amazing. There are 4 screens each having a capacity of almost 500 seats. The screens are big enough and the ticket pricing is very attractive.
Public - a year ago
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National Institute of Fashion Technology was set up in 1986 under the aegis of the Ministry of Textiles, Government of India. It has emerged as the premier Institute of Design, Management and Technology, developing professionals for taking up leadership positions in fashion business in the emerging global scenario. NIFT has been granted statutory status under the act of Parliament of India in 2006, empowering the Institute to award degrees and other academic distinctions. This is the page of NIFT's Mumbai center.
• • •
Public - a year ago
reviewed a year ago