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Ash Nallawalla
Works at TrainSEM
Attended Deakin University
896 followers|30,347 views
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Ash Nallawalla

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The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn't Google shut it
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Ash Nallawalla

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The Australian government has defined a unit of learning that covers #SEO , so you can get a "nationally recognised" qualification (requires a lot more units), Here is a link to the unit:

http://training.gov.au/Training/Details/ICAWEB413A

I am trying to influence the powers that be to redesign that unit and need your help to critique it. To help you make your comments, please start by saying whether someone with a qualification (e.g. Certificate IV in Web-Based Technologies or Certificate IV in Information Technology) that includes this unit would be a competent SEO?
Australian Government Department of Industry, Innovation, Science, Research and Tertiary Education - Training.Gov.Au
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I think anyone who completes one of these course (Certificate IV in Web-Based Technologies or Certificate IV in Information Technology) can be 101 qualified.
However these days in order to be a competent SEO they also need to be part technical and part marketing. There needs to be a module on "marketing". This will allow the SEO to be a well rounded "Digital Marketer" as well.
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Ash Nallawalla

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A solution to the (rare?) problem when a WordPress menu element refuses to be dragged. Tried the usual advice but the solution was counter-intuitive!
How to fix the problem of drag and drop menus not working.
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Ash Nallawalla

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It's fairly common for tech-savvy Aussies to watch Netflix in Australia although they are not meant to, adding Chromecast (also not supported in Australia) adds another challenge. Here is the solution.
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Google officially announced the latest, and biggest, algorithm update to hit your very favorite search engine since 2010’s Caffeine update. You could call
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Have him in circles
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Ash Nallawalla

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Just blogged this - hope it helps someone.
I don't like catching a virus or malware (in my Windows 7 PC) and neither do most people. I wasn't thinking about an infection issue with my PC when I read abou
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Ash Nallawalla

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Just blogged this. Took up most of my Saturday but learnt a lot in the process. Hope you don't need to use this information.
How to clean up a WordPress site that has been infected with Base64 code.
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Nice tools listed there +Ash Nallawalla, thanks..
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Ash Nallawalla

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Plugged Majestic SEO the other day - not sure if appropriate here:

http://www.netmagellan.com/virgin-are-you-kidding-1721.html
Occasionally, I run the great backlink tool Majestic SEO across websites of major companies purely to see if they are likely to fall victim to one of Google's P
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amusing 
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Ash Nallawalla

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Slide deck from my #pubcon presentation - How to get the most from your SEO agency.
Getting the most from your SEO Agency Pubcon Las Vegas 2013 “Well begun is half done” by Ash Nallawalla CEO, TrainSEM.com & NTCA.edu.au @ashnallawalla
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"“The doctor told my friend to drink a lot of water before she went in for the tests, so I went to the food court near the in-house chemist shop to buy some bottles of mineral water. The counter salesman told me the normal variety (Aquafina) was out of stock but he had a new brand called Vedica, which was manufactured by Bisleri. As against Rs 18 for a litre of regular bottled water, this brand costs Rs 50 a litre. Since I didn’t have an option, I bought two half litre bottles,” said Abhay.

But when he noticed some fungus-like matter in the half-consumed bottle, Abhay checked the other bottle – which was still sealed – and discovered that it too had similar floating matter inside it."
MUMBAI: It started as a complaint about some fungus-like matter in a bottle of mineral water purchased by an outpatient, but now it has turned into a full-fledged scandal that has exposed the length to which a five-star healthcare centre...
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Have him in circles
896 people
Nuttakorn Rattanachaisit's profile photo
Bill Bennett's profile photo
Chris Winfield's profile photo
Tom Wicky's profile photo
Alex Bothwell's profile photo
Gregg Banse's profile photo
SEMPO's profile photo
Sam Philp's profile photo
Robelen Bajar's profile photo
Work
Occupation
Search Marketer - SEO, PPC, social media consultant and trainer
Employment
  • TrainSEM
    CEO, 2007 - present
  • National Australia Bank
    Strategy consultant, 2010 - present
  • Sensis / Telstra
    Traffic Manager, Yellow Pages Online, 2007 - 2010
  • Melbourne IT
    Product Manager, Search Engine Marketing, 2005 - 2007
  • Macromedia / Adobe
    CRM Manager, 2001 - 2001
  • Selectica
    Technical Sales Director, 1999 - 2001
  • Hayes
    Product Marketing Manager, 1994 - 1997
  • Unisys
    Release Manager, 1989 - 1994
  • Tennyson Technologies
    Product Manager, SOX, 1998 - 1999
  • RAAF
    Officer, 1981 - 1989
Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
Digital strategy consultant
Introduction
Ash Nallawalla is a digital strategy consultant and is based in Melbourne, Australia.

He has been a traditional product marketer and later an online marketer since 1994. He currently heads TrainSEM.com, which delivers online usage growth strategy and trains in SEO, PPC and social media.
Bragging rights
Nation's fourth largest bank, my current client, more than doubled its search traffic in less than a year (and tripled in two years)
Education
  • Deakin University
  • Bombay University
  • Otago University