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"2013 will be the year of +Google+!"
Tuesday I had a breakfast session with +Bradley Horowitz. The event was hosted at +Google Nederland. As I wrote a Dutch article for +Dutchcowboys about it I promised that I would be making a summary and even attach my notes. Well, here it is!

- Currently no ads are displayed. No plans for the near future but all that can of course change
- A social networking site is not the best place to display advertisement
- Twitter and Facebook can only display ads on the social networking site
- Google uses the data collected via Google+ to target ads better on the different Google services
- Google+ helped Google remove the silos of all the different products
- A +1 for an add can lead to a higher CTR
- Not opening the API was a well thought through decision
- The API will be opened in the future (how far and when... no news)
- To ensure growth is organic, the API remained close. Users had to use Google+ instead of a 3rd party client
- You want to keep a conversation as authentic as possible. Spraying your update across multiple networks at once will not help you keep the conversation authentic
- Mobile is very important
- Half of the traffic comes from the mobile clients
- No new usage figures were shared (latest: Sept 17th: https://plus.google.com/+ArvidBux/posts/hn2upSwLVmN )
- Only certain numbers are shared every time as usage numbers are linked to Google's financial data. They can have an impact on the stock and earnings/revenue estimates
- Once Google publishes data once, they have to publish it every year
- Also for services like YouTube or Gmail not all figures are released
- 3rd parties can't measure it all as they don't have access to the real usage data. Besides that they don't measure mobile which is half of the traffic at Google+
- A merge between Voice, Google Talk, Hangouts and Messenger is on the roadmap
- Google News saw some features from Google+. Expect to see some Google News features in Google+
- Removing the silos for business users and making it easier for them to use Google products
- Only 20% of the planned features for Google+ have been rolled out
"+Bradley Horowitz: 2013 will be the year of +Google+!"

The Dutch article over at +Dutchcowboys:
http://www.dutchcowboys.nl/googleplus/26428
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59 comments
 
Thank you for this! The things that drew my attention were:

- half of Google+ traffic is from mobile
- - Only 20% of the planned features for Google+ have been rolled out
 
Did they make any mention of Google Voice rolling out for the rest of the world?
 
Nope +Andy Bryant :-( I am waiting just like you. I guess they are first merging all the different communication services before expanding them. But I sure want Google Voice! (used it in the US a few times and it works like a charm!) 
 
I'd love to be able to purchase Hardware, Books, Music & Movies here in Ireland
 
Same here Micheál. Now I order using a VPN etc. 
 
Yes Michael. But the etc is the hardest part, have an address in the US and a creditcard linked to it. 
 
This closed API remains real problem...not for me, of course :-)
 
ah-ha. I think I have a setup from Amazon App Store days. I'll report back!
 
Btw, thx for the news +Arvid Bux , theres not so many people telling about google+ news at these days.
 
- A merge between Voice, Google Talk, Hangouts and Messenger is on the roadmap

- Only 20% of the planned features for Google+ have been rolled out

Awesomest 2 points :DD
Sean S
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1
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1
 
I'd like to see more people use the +1 button on other sites.
On one site, there were 4000 Likes and just 41 +1s and it seems to be like this on every site I visit where there is a Like and +1 button.
 
This is amazing, only 20% eh?! 
I am loving the new google drive presentation functionality.
 
Thanks +Arvid Bux for your detailed and interesting report. Google Translate does a decent job with your article in Dutch, here is the machine-translated English version http://goo.gl/CGMjy
 
This is pretty awesome! Can't wait to see the updates Google+ is gonna bring. 
 
Thanks +Arvid Bux. It makes sense that we have only just seen the tip if the iceberg as there is a lot of integration yet to happen.

It's good that the multiple mean of communication are to be merged - this I something a number of people (including myself) have been suggesting for a while - a single integrated point to connect. 
 
What is really interesting is the fact that they have staggered the release of these features, allowing the community to grow organically. I thought that the lack of functionality early on was a big mistake. I am now thinking that it was a stroke of genius, giving us time to adjust and adapt to a new way of doing things.
 
+Paul Stickland Indeed. Throwing an amalgam of functions at a new service could have meant overload and this, in turn, could have driven users away due to a perceived over-complexity of the network. 
 
..and allowed room for a lot of old and bad habits. This way has certainly put the focus on content, rather than web trickery.
 
Arvid I'm a bit of a geek but what kind of note book is that. It looks lovely x
 
That's clever, does it convert handwriting to txt?
 
+Paul Stickland not entirely :-) but when used with the Evernote iOS app (Android update coming) it will recognize the booklet and stickers put on the page. 
 
Adding +Paul Stickland when you have a clear handwriting, Evernote will recognize (OCR) it. It doesn't convert it to text. 
 
Ok, I was thinking that might be a bit too clever. I was hoping for a moment that my characters would leap out of my Moleskines, straight into photoshop!
 
I saw that and the Inkling. I'm hanging on in for the Wacom 24HD touch myself. Not so portable, I know. It may be some time...!
 
+Arvid Bux Is the "Only 20% of the planned features for Google+ have been rolled out" your own view?
 
Thanks +Arvid Bux. Had a discussion with one friendly user who said that this thing with the 20% was only your view and not official.

Nevertheless great article and great insights. Thank you!
 
> A merge between Voice, Google Talk, Hangouts and Messenger is on the roadmap

Of course, that's not really what we need. What we need is a unified messaging API across all Android applications. Whether Voice, Talk, Hangouts, SMS, MMS, Gmail,  etc remain separate apps is irrelevant; I should be able to access all of their content from a single API & front-end application that shows a unified activity feed.
 
I do hope we don't lose the beautiful simplicity of this thing with these new features.
 
Personally, the talk, voice, and hangout merge is the most exciting thing. I think getting texting and voice over ip rather than through normal, overpriced carrier channels is important and this is a big step. 
 
Besides the merge (Of the Chat services), which is great news, I hope they'll make an overhaul to the history mechanism in Gmail.
Today, the history chat is a mess.
I'd like to have one long thread per contact.
Each conversation is a sub thread (Just like a "Reply" in Gmail).
Something like in Facebook.

+Rick Russell, I like your idea as well.
 
Bueno no se hablar ingles pero si digo que google es lo mejor que hay en sistema y es amplio y a avanzado mucho me gusto todo lo que es de google felicitaciones señores Adiós los vemos en la proxima

Translate
 
Bueno no se hablar ingles pero si digo que google es lo mejor que hay en sistema y es amplio y a avanzado mucho me gusto todo lo que es de google felicitaciones señores Adiós los vemos en la proxima

Translate
 
Bueno no se hablar ingles pero si digo que google es lo mejor que hay en sistema y es amplio y a avanzado mucho me gusto todo lo que es de google felicitaciones señores Adiós los vemos en la proxima

Translate
 
"A merge between Voice, Google Talk, Hangouts and Messenger is on the roadmap" PLEASE, PLEASE, PLEASE!!!
 
Im so freaking excited for the merger of the messaging apps. This is LONG PASS DUE! I've made numerous groups and sent so many reports to Google about this hopefully we won't have to wait until the next version of android for it and get it early 2013 like then first quarter. If they do this the unified messaging app will become mainstream and popular and more used than I message. They should have done this long time ago than a lot of traffic would be going to Google plus. 
 
I logged into G+ for the first time in a long time today.  My last post prior today was January 2012.  I still think launching without a published API was a mistake and to hear that only 20% of features are currently available (after 1.5 years) makes me think . o O ( Vaporware! ).  I quite frankly don't believe the numbers (500M users?  ACTIVE users?!).  The only reason I still have a G+ account is because I haven't taken the time to figure out how to safely uncouple G+ from google services I do use (YouTube, gmail, and of course search).
 
+Kristian Oye well.... "search and You will find." Search for content, hashtags,your interests. / communities etc. There is also lot of beginner tips etc. here. But you have to search.... You can also go through my profile in the about "tab"for example, and you will fond some useful links for the beginners in the end. Well if you are not interested in spending time here... well..you can simple go to your account settings, and there you will Find your answer to how to deactivate this G+ service without deleting your Google account. .. :O)
 
+Kristian Oye , yeah you can delete your account right now. But if you use YouTube, gmail, and of course search, you will be back very soon haha
 
I wish they had a -1 button and some sort of +1 comment tracking. I'm just curious how many total +1's and -1's my comments and posts have had. 
 
Time to time, I trust the quality of the products developed by Google...
 
+Marcus Sant'Anna Nope, active users on Google+ were 235 million (in only 18 months). And 200 million on Twitter (6 years old)
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