Interesting (but not particulalry surprising) look at the Apps industry. Missing from this article is recognition of the fact that a lot of apps these days are wriiten "for hire.". At my company, for example, we design and write a lot of apps for our corporate customers, and are fairly paid for the work. The difference is that our clients generally see their apps as an extension of existing products or services--something to allow their customers easier access to their data, etc.. Rarely are they intending to make money off the app itself.