The Future of Reading?
Want to experience the future of reading? Go to this link, and click the "click to spritz" icon at the top of the page:http://www.spritzinc.com/the-science/
Spritz is a new company that believes it has a better way to read. After trying it, I actually think they might be right - at least for certain types of text. For each word, the eye seeks a certain point within the word, which we call the “Optimal Recognition Point” or ORP. After your eyes find the ORP, your brain starts to process the meaning of the word that you’re viewing.
...When reading, only around 20% of your time is spent processing content. The remaining 80% is spent physically moving your eyes from word to word and scanning for the next ORP.
Spritz works by eliminating the need for that eye movement. For me, it really sped up the reading process. What's more, it's a very compact UI, perfect for mobile devices.
Check it out and let me know what you think. I'm curious. http://www.spritzinc.com/faq/ #reading #spritz #digitalpublishing