For the contestant, the show’s catchphrase, “Big bucks, big bucks, no Whammies!”, had just come to fruition: in an era where no single contestant ever won more than $40,000 — not even those competing on the ever-popular The Price In Right,or Wheel of Fortune — Larson had earned $110,237 ($253,000 in 2015 dollars).
And in achieving this, he’d overcome insurmountable odds...or had he?
While CBS executives in the control looked on in horror and disbelief, Larson harbored a secret: he’d cracked the code of Press Your Luck. For months, he’d studied the show’s game board, which lit up squares in a supposedly “random” sequence, and found that, in actuality, it was repeating the same 5 patterns over and over again.
What ensued was one of daytime television’s strangest moments — one that exposed the follies of both man and technology.