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Arnout Hellemans
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Arnout Hellemans

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To help you plan your must-visit marketing events calendar in 2017, we’ve asked experts from many different countries to give advice on local events that are absolutely worth visiting.
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Anyone suggestions on how to markup a service area for a website that matches Babysitters and Parents; the one I found interesting is:

http://schema.org/ChildCare

But that one is connected to http://schema.org/LocalBusiness but in this case it should / could be either http://schema.org/Organization (of which http://schema.org/LocalBusiness is a part) or https://schema.org/WebSite.

I'm a bit lost on which one to use on different localities.
Any suggestions?
Schema.org Type: ChildCare - A Childcare center.
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"From your point of view it would be best as a strategy, as a place of child care or child care organization."

There's a subtle mistake you're making. There aren't 2 types of schema.org/ChildCare. there's only the one type.

The reason you're seeing the 2 breadcrumbs is because schema.org/LocalBusiness is a subtype of both schema.org/Organization and schema.org/Place.

Which means that schema.org/LocalBusiness inherits the properties of both schema.org/Organization and schema.org/Place

Something schema.org/ChildCare inherits as well as it's a subtype of schema.org/LocalBusiness.
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Arnout Hellemans

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Hi all, +Jarno van Driel pointed me to this community, would love to start interactions on one of my favorite subjects in SEO. I'm located in Amsterdam and working for a variety of websites. Thanks.
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Ammon Johns's profile photoJarno van Driel's profile photoAaron Bradley's profile photoArnout Hellemans's profile photo
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Thanks +Aaron Bradley ! Glad to be here!
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Arnout Hellemans

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Screenwriting expert Robert McKee has been the secret ingredient to countless Oscar- and Emmy-award winners. In his intensive STORY-in-BUSINESS seminar, McKee depicts all significant components to your story as a business and as a product.
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Arnout Hellemans

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Indeed, superaffiliating will be big G's nxt step, head on with Amazon.
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Arnout Hellemans

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All in order to become the ultimate middleman / superaffiliate!
Who would win in a fight between Amazon's drones and Google robots? That's something we may actually see in a few years. Following Amazon's reveal of its new shipping drone project, Google has fina...
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Arnout Hellemans

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Any one seen this Google serp test? Testing 2 designs; white or grey background? Same background, same time, same location different browsers on desktop. #seo #serp #google
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Arnout Hellemans

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Yeah, great chatting +Omi Sido​
 
SEO Breakfast with +Arnout Hellemans 

Conclusion:

Companies are still struggling to understand new technologies and the exponential process improvements they can enable.

The very sad truth is that the new digital business units that industry leaders set up usually struggle to compete with their entrepreneurial rivals.

To really become successful and progress online CIOs need to focus on defining their operating model to support a digital business now, and driving through the cultural shift which is fundamental to success.

#digitalmarketing   #digitaltransformation   #seo  
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Arnout Hellemans

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Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
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Arnout Hellemans

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1-day ‘STORY-in-BUSINESS’ seminar by Robert McKee, running Tuesday from 9:00AM to 6:30PM. The famous seminar is designed to bring insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communications skills and persuasions skills. All in just one day.
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Arnout Hellemans

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Fully agree on this...
 
Seriously, Google?! You're selling positions in the SERPs now?!!!

And don't tell me this wasn't 'selling.' Someone influenced you to position themselves in premium real estate. You'll get something in return. That's selling. This is via Dr. Pete:
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Online fanatic who's interested in SEO, SEA, Conversion optimalisation, gadgets, smartphones and (offline) cooking. Online since 1992...
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