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Arnout Hellemans
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114 followers
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Any one seen this Google serp test? Testing 2 designs; white or grey background? Same background, same time, same location different browsers on desktop. #seo #serp #google
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04-07-16
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Anyone suggestions on how to markup a service area for a website that matches Babysitters and Parents; the one I found interesting is:

http://schema.org/ChildCare

But that one is connected to http://schema.org/LocalBusiness but in this case it should / could be either http://schema.org/Organization (of which http://schema.org/LocalBusiness is a part) or https://schema.org/WebSite.

I'm a bit lost on which one to use on different localities.
Any suggestions?

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Yeah, great chatting +Omi Sido
SEO Breakfast with +Arnout Hellemans 

Conclusion:

Companies are still struggling to understand new technologies and the exponential process improvements they can enable.

The very sad truth is that the new digital business units that industry leaders set up usually struggle to compete with their entrepreneurial rivals.

To really become successful and progress online CIOs need to focus on defining their operating model to support a digital business now, and driving through the cultural shift which is fundamental to success.

#digitalmarketing   #digitaltransformation   #seo  
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Hi all, +Jarno van Driel pointed me to this community, would love to start interactions on one of my favorite subjects in SEO. I'm located in Amsterdam and working for a variety of websites. Thanks.

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Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
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Updating Our Search Quality Rating Guidelines
Updating Our Search Quality Rating Guidelines
googlewebmastercentral.blogspot.com
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1-day ‘STORY-in-BUSINESS’ seminar by Robert McKee, running Tuesday from 9:00AM to 6:30PM. The famous seminar is designed to bring insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communications skills and persuasions skills. All in just one day.
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Screenwriting expert Robert McKee has been the secret ingredient to countless Oscar- and Emmy-award winners. In his intensive STORY-in-BUSINESS seminar, McKee depicts all significant components to your story as a business and as a product.
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Fully agree on this...
Seriously, Google?! You're selling positions in the SERPs now?!!!

And don't tell me this wasn't 'selling.' Someone influenced you to position themselves in premium real estate. You'll get something in return. That's selling. This is via Dr. Pete:
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