Introducing Deeplinking from GA to AdWords
/by +Joan Arensman #analytics #adwords
The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.
We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself.
In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.
Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM