- Vertical Measures, LLCPresident, 2007 - present
I have held executive positions in the world of new technologies and marketing for more than 20 years. I served on the 2008 Arizona Super Bowl Marketing Committee and am a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
I am a frequent speaker at conferences such as PubCon, SMX, AMA, Inbound, and the ASU Cronkite School of Journalism. I am also an instructor for the Content Marketing Institute.
How Often Should I Get an SEO Audit? by Vertical Measures
SEO Audits should be done at least once quarterly to help diagnose some baseline metrics for your site in addition to finding weaknesses.
5 Reasons SEO & PPC Work Best When Used Together by Vertical Measures
There's a common misconception that PPC cannibalizes SEO traffic, so we’re here to put that to rest by giving 5 reasons SEO & PPC work best
It's Time to Rethink Title Tag Strategy (Again) by Vertical Measures
Title tags have been a long-time staple for SEOs but with the recent change in SERPs, your title tag strategy must now evolve again.
How to do SEO for Local Business, WITHOUT Content Marketing
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understan
Development of a Successful Content Marketing Project by Vertical Measures
Process is key for any business. Check out our content marketing process, that hopefully inspires you to evaluate your own!
What to Look For in a Content Marketing Agency by Vertical Measures
Brands and companies: Gain insights into knowing what to look for in a content marketing agency and how to choose the best firm to help meet
Developing a Successful Content Marketing Strategy
Our first step towards a successful marketing program is to develop the strategy behind it. It’s important to determine your specific goals
How Links Pass Authority [INFOGRAPHIC] by Vertical Measures
Do you know how authority passes on the web? Learn about link authority from site to site on the internet in this graphic by Erin Prichard a
We’ll stop building links when they stop adding value
“We’ll stop building links when they stop adding value”. This seems to be the motto around at the moment and it’s probably due to the high v
Getting Stuck on Measuring Content Marketing ROI? by Vertical Measures
Measuring return on investment has become increasingly difficult in the age of online marketing. Learn what to look for to determine your co
9 Brainstorming Tools to Help with your Content Generation Strategy by V...
Not sure how to develop content ideas on a consistent basis? Use these 9 tools and processes to help brainstorm topic ideas for your content
The Weekly Measure: Top Internet Marketing News, Tools, and Events-Febru...
Weekly round-up of the latest news in content marketing, paid search, SEO, social media, and more!
How Long Should Your YouTube Videos Be? by Vertical Measures
In content marketing, the length of your videos matters. Use YouTube analytics to determine the proper duration by looking at your audience'
Link Pruning Best Practices to Help Recover from a Google Penalty by Ver...
Here are some steps to help you decide which links you keep and which links you should take immediate action to remove to recover from a Goo
New & Used Honda Cars For Sale Phoenix | Honda Auto Service & Re...
Shop New & Used Honda Cars in Phoenix Arizona| Honda Sales Service & Parts for Glendale, Peoria, Sun City, Surprise & Phoenix AZ | Honda Fac