Profile cover photo
Profile photo
Arnie Kuenn
CEO of Vertical Measures a search, social & content marketing services company. Frequent speaker. Co-author of Content Marketing Works
CEO of Vertical Measures a search, social & content marketing services company. Frequent speaker. Co-author of Content Marketing Works

Arnie Kuenn's posts

We have a spike in #SEO work here at Vertical Measures​. Might need a couple of contractors. Please hit me up if you are interested. I'll put you in touch with the right person here.

Post has attachment
Honest, we do get some work done around here. #LoveThisTeam

Post has attachment
I wrote this post a couple of months ago, but totally forgot to publish it here on G+. 

Post has shared content
Got a few minutes to help Rand out?
Agency owner or self-employed consultant in web marketing? Please take this survey! <---- by giving your input, you'll help create aggregated, anonymous data that can be used by all agencies and consultants to benchmark themselves and see how their practices and numbers compare.

Would also love help spreading if you know anyone who should fill this out!

Post has shared content
Proud to be a part of this...
Some of my favorite people on here... okay yes, I'm on here but I mean the others ;) +Arnie Kuenn +Lee Odden +Mark Traphagen +Kristi Hines Thanks to +Laura Crest & +Heather Lloyd-Martin for putting this together. 

Post has shared content
Happy to be a part of this program.
Why Content Marketing Hubs Need Social Media Spokes
this week on #ContentPros  #Podcast  

+Arnie Kuenn, CEO of +Vertical Measures joins the Content Pros Podcast this week to discuss the big meaty pieces of hub #content that are central to a successful #contentmarketing strategy, as well as the social media spokes that send your hub content out to your audience.

#Podcast #Podcasting #HubAndSpoke  

Post has shared content

Post has shared content
Join Us for SEMPO’s Content Marketing Google+ Hangout July 14th!  RSVP to SEMPO:
Join Us for SEMPO’s Content Marketing Google+ Hangout July 14th! +Arnie Kuenn, +Rebecca Lieb and myself are answering your content marketing questions. RSVP to SEMPO:

Post has attachment
Many of you know that I am a frequent hiker and that most of those hikes take place in the Arizona desert. I try to hike 5 times per week, usually before I go to work in the morning. This means that throughout the year I face a lot of extremes. In the winter it's often dark and cold when I head out. Many times the temps are in the 30's. And in the summer it's well - hotter than hell. Often the temps are in the 80's at 6:30am, sometimes close to 90.

We recently took on a client, called Mission AthleteCare they make products designed  to help keep athletes cool during their events and workouts.  Athletes like Dwayne Wade, Serena Williams, Mia Hamm, and a host of others use and even endorse their products.

I asked Mission if I could test a couple of their products and then write a totally honest review. They agreed. I decided to try two of their hats. One a standard baseball cap and the other a wide-brimmed hat. I went for four hikes; one wearing their wide-brim, then another with my own wide-brim, then their baseball cap and then my baseball cap. I soaked their hats in water and then wrung them out as they recommend.  All four hikes took place in 85 to 90 degree temperatures on fairly dry days - 10-20 percent humidity.

I have to say I am not a fan of the style of the Mission wide-brim hat. It's just not me. Not a very manly hat and I was even a little embarrassed wearing it on my hike.  But it did actually stay cool for most of the entire 60 minute hike. Whenever there was a little bit of a breeze, it instantly cooled my head down - felt great. Near the end of the hike, it was pretty darn hot out and I did not notice the cooling action quite as much. But the next day is when I realized this hat was working as I went out in my normal wide-brimmed hat and for the last 15-20 minutes of the hike I was constantly wiping the sweat from my brow.  So clearly their was a positive improvement by wearing the Mission hat.

Pretty much the same results for the baseball cap.  I was a lot more comfortable wearing this hat as it is a good looking, well fitting cap. Again, at about the 45 minute mark I wished I could wet it down a little more, but overall the hat was doing its job - especially when compared to the following day when I wore my normal baseball cap.

The net of it is, as I was wearing each of the Mission hats, I think my expectations may have been too high. But when I returned to my "normal" hats, that's when I realized I was truly cooler wearing the Mission products.  One other thing to note: I don't think there could be tougher conditions for this test. My guess is, based on their concept, that they work even better in a humid climate and indoors. 
2 Photos - View album
Wait while more posts are being loaded