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Arne van Elk
Works at RNW
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Arne van Elk

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Some of the best free and paid resources to learn SEO. A list of resources that will guide you through the basics of SEO. Start your online education!
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Arne van Elk

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Great resource! Nice to have as a supplement to my own list :-).
Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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Arne van Elk

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Another nice Search Engine Land article to keep and retrieve whenever deemed fit, by +Eric Enge 
Columnist Eric Enge shares his tips for working with a dev team that doesn't fully understand search engine optimization.
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The role of pillar content, also called advanced or evergreen content. Anyway , something unique that can't be found anywhere else. #linkbuilding  
If you're determined to create pillar content for your own site, here are some strategies that will help you in get more high-quality links.
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TIP : Must read article on #contentstrategy #SEO #SMO and #SCARf  
SCARf = Increase the chances that your users
* Stumble on your content
* Click on your content
* Act on your content
* Read your content fully
Content strategies are one of the many things that used to be the preserve of publishers and editors. We didn't call it 'content strategy' then: we 'chose angles' or adopted an 'editorial approach'...
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Superbly done, now I have a great resource to share with colleagues who ask me "what is linkbuilding?"
Welcome to The Beginner's Guide to Link Building from Moz! Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide.
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Have him in circles
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Developments in Google search, great read! #mobilesearch #googlenow
Behind the scenes as the Internet giant launched big initiatives to keep its flagship product viable
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Arne van Elk

SEO Analytics & Measurement  - 
 
We're having a problem with validating our sites in Google Webmaster Tools because of the way we implement the Tag Manager code. Any help would be much obliged!
 
Hi All,

We use GTM for our websites. I used to be able to verify GWT via GTM but now I get the message that because of the position of GTM I cannot verify my sites via GTM.

So what has changed? Well we just added a script which pushes data to the dataLayer on page load. As Google described, the dataLayer is put in front of the GTM script.

An example from one of our websites:

</head>
<body class="html front not-logged-in page-node" >

  <script>dataLayer = [{"page":{"type":"Homepage"}}];</script>
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-5V3DVS"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-5V3DVS');</script>
<!-- End Google Tag Manager -->
<div id="skip-link">

As far as we know we are not doing anything wrong and doing everything as Google described in its help forum. Can anyone tell me how I can fix this problem so that I can again verify GWT while keeping my dataLayer intact, and:
- Without deleting my dataLayer
- Without placing the dataLayer in the <head> of my pages

Cheers!

Benjamin
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Dan Manahan's profile photoMenachem Rosenbaum's profile photoGerry White's profile photoArne van Elk's profile photo
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In any case it as worked for us that way for a long time ...
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Arne van Elk

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So true, 2 and 3 are real challenge for me
I have been doing search engine optimization (SEO) since 2002, and I've overcome a fair number of SEO challenges since then. Ultimately, though, the hardes
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Arne van Elk

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De antwoorden van spraakgestuurde zoekapps: Google Now beter dan Apple's Siri en Microsoft's Cortana
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Google, stop it! Don't need mega search snippets, I want to click through to be able to evaluate the source (and reward the people who often have worked hard to publish the info)
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Tagline
search | findability | SEO | navigation | usability | content | information architecture | metadata | yes, I have a private life too
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I am the correct Arne
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