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Arne van Elk
Works at RNW
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Arne van Elk

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Raad wat Amerikanen Googlen. Zou leuk zijn als het ook voor NL beschikbaar was
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Play 'Family Feud' against the top-ten results in Google's autocomplete.
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Arne van Elk

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Apparently Hangouts will stay
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Developments in Google search, great read! #mobilesearch #googlenow
Behind the scenes as the Internet giant launched big initiatives to keep its flagship product viable
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Arne van Elk

SEO Analytics & Measurement  - 
 
We're having a problem with validating our sites in Google Webmaster Tools because of the way we implement the Tag Manager code. Any help would be much obliged!
 
Hi All,

We use GTM for our websites. I used to be able to verify GWT via GTM but now I get the message that because of the position of GTM I cannot verify my sites via GTM.

So what has changed? Well we just added a script which pushes data to the dataLayer on page load. As Google described, the dataLayer is put in front of the GTM script.

An example from one of our websites:

</head>
<body class="html front not-logged-in page-node" >

  <script>dataLayer = [{"page":{"type":"Homepage"}}];</script>
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-5V3DVS"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-5V3DVS');</script>
<!-- End Google Tag Manager -->
<div id="skip-link">

As far as we know we are not doing anything wrong and doing everything as Google described in its help forum. Can anyone tell me how I can fix this problem so that I can again verify GWT while keeping my dataLayer intact, and:
- Without deleting my dataLayer
- Without placing the dataLayer in the <head> of my pages

Cheers!

Benjamin
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In any case it as worked for us that way for a long time ...
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So true, 2 and 3 are real challenge for me
I have been doing search engine optimization (SEO) since 2002, and I've overcome a fair number of SEO challenges since then. Ultimately, though, the hardes
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Have him in circles
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Arne van Elk

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Difficult to tell what will be the consequences 
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Some of the best free and paid resources to learn SEO. A list of resources that will guide you through the basics of SEO. Start your online education!
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Great resource! Nice to have as a supplement to my own list :-).
Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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Another nice Search Engine Land article to keep and retrieve whenever deemed fit, by +Eric Enge 
Columnist Eric Enge shares his tips for working with a dev team that doesn't fully understand search engine optimization.
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Arne van Elk

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The role of pillar content, also called advanced or evergreen content. Anyway , something unique that can't be found anywhere else. #linkbuilding  
If you're determined to create pillar content for your own site, here are some strategies that will help you in get more high-quality links.
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TIP : Must read article on #contentstrategy #SEO #SMO and #SCARf  
SCARf = Increase the chances that your users
* Stumble on your content
* Click on your content
* Act on your content
* Read your content fully
Content strategies are one of the many things that used to be the preserve of publishers and editors. We didn't call it 'content strategy' then: we 'chose angles' or adopted an 'editorial approach'...
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search | findability | SEO | navigation | usability | content | information architecture | metadata | yes, I have a private life too
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I am the correct Arne
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