I feel you there as I don't like to fiddle much either...BUT ONLY REASON apple has a lead in tablet computing is that they brought out half completed device, to be the first to the market and dominate. I firmly believe that. This, I believe, is the hatred that people have toward apple devices...and they are not cheap. This is one of the reasons Apple has yet to dominate the personal computing market, even through their products are truly, better.
The gap was perfect, iphone, ipad, mac mini, imac, macbook lines and mac pro's. BUT they have gotten away from the core.
Now to say 799 for a tablet, when for a few bucks more you can get 'a very capable macbook air'...I question the reasons! (Photographers, video producers will love it, but that's such a targeted market)