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Arienne Holland
Works at Raven - Circle me here!
3,690 followers|65,234 views
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  • Raven - Circle me here!
    Director of Marketing and Customer Experience, 2014 - present
    Lead customer-focused team of Raven marketers, educators, experience researchers/testers and community builders.
  • Raven
    Communications Director, 2010 - 2014
    Communications, publicity, marketing (content, email and social) and general geek-interpretation responsibilities, with frequent teaching and public speaking engagements.
  • The Tennessean
    2000 - 2010
    From last to first, over the course of a decade: Lifestyles Editor, Fashion Editor, Assistant Presentation Editor, Senior Graphic Designer
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Writer, editor, marketer, geek wrangler, @RavenArienne. All-around straight shooter. You'll know I like you when I start teasing you.
Introduction
This is my personal G+ account.

Professionally, I'm the Director of Marketing and Customer Experience for Raven, where I'm also known as @RavenArienne.

Science, design, style, humor, travel, elegance and ingenuity are my primary interests.

I'll also post about marketing, PR, SEO, social media and content strategy, when they're not boring. Journalism and storytelling are never boring.

Also:

I like Scotch tape. I buy expensive notebooks I forget to write in. I get confused about time zones. I read.

Since feeling is first, and I pay some attention to the syntax of things, I deeply fear I will never wholly kiss you.

I murder only plants.
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Arienne Holland

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Thank you so much for this, Kristi!
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With this machine, predict anyone's startup philosophy.
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10 Years, 10 Milestones in Google Search, by +Amit Singhal. You've come a long way, baby.
 
It feels like just yesterday my wife, two kids and I packed all our belongings, sold our house in New Jersey, and made the long trip to California. It was almost 14 years ago, and I was on my way to join Google’s Search team. 

One of the more memorable moments during the years that followed was the company’s IPO, where Larry and Sergey introduced their vision to the world. I can’t believe that was 10 years ago tomorrow. Their founders’ letter [http://goo.gl/t7Ylc7] highlighted Google’s long-term focus:  

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.”

Since 2004, Google has of course made a range of big bets: YouTube, Android, Chrome, Google Maps….and recently, many of the amazing long-term projects Google[x] is pursuing.

But the heart of Google is still search. And in the decade since our IPO, Google has made big bets on a range of hugely important areas in search that make today’s Google so much better than the 2004 version (see our homepage from back then below). Larry has described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want. We’ve made a lot of progress on delivering you the right answers, faster. But we know that we have a long way to go -- it’s just the beginning.

I thought it might be fun to share the 10 biggest Google search milestones since 2004 that really stand out in my mind:

1. Autocomplete: We built a way for Google to predict the most likely useful words and phrases as you type, and even load search results instantly—so you can quickly get to that perfect recipe for “silky gingered zucchini soup” (even if you can’t remember the dish’s whole name). Typing out a whole phrase feels archaic.

2. Translations: Google Translate was barely a beta product ten years ago. Today people use it in 80 languages to do over a billion translations a day. Just tell Google to “translate 10 years into German” and see this magic in action.

3. Directions and traffic: Search used to be just about webpages, but our amazing Maps team made it possible to search the real world too. Now you can ask, “How far is it to Santa Cruz?” and with one tap you can open walking, biking, public transit, or driving directions—with the fastest route so you avoid traffic.

4. Universal search: Sometimes the best answer isn’t just text—if you’re asking about JFK’s “Moon Speech,” you probably want to watch John F. Kennedy deliver his famous speech. We’ve made that possible, blending different types of results so you get the most relevant info, no matter the format.

5. Mobile and new screens: No matter what device or platform you may be on, whether it’s a tablet or a smartphone (or even a watch!), you need information and answers. So we’ve adapted Search to all these new devices. This includes redesigning our mobile products to help those who weren’t born with the fastest typing thumbs! 

6. Voice search: Gone are the days of typing queries as clunky keywords—you can now ask questions by voice in the Google Search app. Instead of typing [weather chicago], just say “Ok Google, will I need an umbrella tomorrow?” We’ve invested years of research into speech recognition and natural language understanding, and voice search works in 38 languages today.

7. Actions: With the Google Search app you can quickly text, email or call someone without digging and typing. Just say: “Ok Google, send an email to Jason: do you guys want to go to the beach with us for a picnic this Saturday?” You can even set sophisticated reminders like “Remind me to pick up coffee filters next time I’m at Target,” and Google will buzz your phone when you get to any Target.

8. The Knowledge Graph: The world is made of real things, not just text strings. So we built the Knowledge Graph to show how things are connected—ask “How tall do you have to be to ride the Cyclone?” or “Who’s in the cast of Guardians of the Galaxy?”, and then click to explore across the web. 

9. Info just for you: If you’ve got a flight reservation saved in your Gmail, you can ask the Google Search app, “What gate does my flight leave from?” and get the answer directly. You can also ask about shipments ("Where's my package?") or for appointments (“When do I have yoga?”). All this is private of course, visible just to you. 

10. Answers before you have to ask: If you have the Google Search app on your phone, you'll get automatic help with everyday tasks. Google can automatically show you your plane, bus, and train reservations right when you need them; warnings when traffic is bad to your next appointment; reminders of bills coming due; a best guess at the last spot you parked; and much more.

And all that is just a sample of the work we’ve done since 2004. We made more than 890 improvements to Google Search last year alone, and we’re cranking away at new features and the next generation of big bets all the time. We've come a long way in 10 years -- on Google and so many other general and specialized search apps, it's now so much better than just the 10 blue links of years past. In 2024, the Google of 2014 will seem ancient, and the Google of 2004 prehistoric. 
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If you're the sort of person who reads copy on cereal boxes (and critiques it), then you might be the sort of person who reads app updates. They tend to say things like "Critical bug fixes" or "General UI Improvements."

That's why Slack's updates caught my attention a few months back. They're funny. Informative. Specific. Approachable. When I asked to interview the person who wrote them, I was in for a surprise.

Hats off to +Brady Archambo and all software engineers and developers who can write in English as well as programming languages.

Read about his process in my latest for +Marketing Land.

#branding  #copywriting 

http://marketingland.com/engineer-writes-better-copy-91559
  Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file […]
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Yay! My article for State of Digital is No. 10 of the Top 10 for last month!
 
The best read articles on State of Digital in April are about PPC, UX, Facebook Advertising, Google, SEO and more!

Go check it out: http://www.stateofdigital.com/best-read-articles-april-2014/

With posts from: 
+Gianluca Fiorelli  +Matt Beswick  +Sarah Kershaw, +Barry Adams  +Bas van den Beld , +James Crawford  +Arianne Donoghue  +Annabel Hodges  and +Arienne Holland  !
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Learn how, and why, to add estimated reading times to your articles. Hint: you don't need a developer and you WILL get more engagement.

#content   #contentmarketing   #copywriting   #longform
 
How Estimated Reading Times Increase Engagement With Content

"When people see a headline that piques their interest," says +Arienne Holland,  "and know in advance that it only takes a couple of minutes to read — they’re more likely to click the link."

There’s scientific evidence of this. And it's right here: 
http://marketingland.com/estimated-reading-times-increase-engagement-79830
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics […]
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Have them in circles
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Arienne Holland

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You're gonna love this.
 
It's live! Start crafting better reports, right now http://raven.im/1qrqTX7

Log into Raven or start a trial to immediately create marketing reports (and dashboards!) that are:

Unique. You choose the exact metrics that matter to your specific strategy.

Interactive. Clients can explore online reports whether they're in front of a computer or on their mobile device.

Beautiful. Your reports will look as sexy as upward trending KPIs — and clients will see your value immediately.

Find out what's new: http://raven.im/1qrqTX7
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SO hope that I win this! But you can enter too ;)
Every day for 15 days, everyone who enters wins CTAConf prizes. Claim your prize!
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+Jon Henshaw rarely puts on his tin foil hat, but when he does, interesting thoughts come out.

#SEO #SSL #ranking
 
For #SEO, Google's push for SSL is about pay-to-play and identity verification.

The more I think about Google's push towards SSL, the more it feels like an anti-spam, anti-scalable move. I say this, because SSL (for the most part) is both a pay-to-play and identity verification service.

In order for me to get SSL on one of my sites (with my current hosting provider of choice) I have to pay them almost $60/year. On top of that, I have to provide a legitimate address for the certificate. However, I don't want to provide my home address, and I don't want to use my work address either. That means I'll have to get a mailbox at +The UPS Store for a minimum of $240/year in order to have some semblance of privacy, and have an address that doesn't use a PO Box (The UPS Store lets you use a regular address instead of a PO Box).

That brings the total cost to $300/year for one site, and $60/year for additional sites...on top of what I'm already paying for Web hosting and my CDN. As an SEO – assuming I play by their rules – I have to pay more money and reveal more about myself in order to be supposedly fully optimized for their search engine.

Of course, SSL or not may not even matter, but I still have to jump through these hoops to even test it.
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Would you call your content marketing epic? Do you even see that lofty goal as attainable?

It can be, but to get there, you'll have to dance with fear.

Get some dance lessons from content marketing pros +Seth Godin +Darren Rowse +Brian Clark +Ann Handley +Lee Odden +Arienne Holland and their sessions at the awesome #authority2014 conference. Post via +Content Marketing Institute +Joe Pulizzi 
Fear can be a paralyzing influence that hampers the content efforts of even the most successful marketers. At the recent Authority Intensive conference, several content marketing pros admitted they...
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Can't draw a stick figure to save your life? Stuck using bad clip art for your blog posts? Use these text-only tricks to get your articles read... all the way to the end.

This is my latest for +State of Digital!

  #blogging   #bloggingtips   #contentmarketing  
A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.
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